[Will be doing this Puredistance Papilio post differently. Hope it’s indulgent, rather than self-indulgent.
Visual treatment note: In line with the brand’s policy of minimising waste, I’ve deliberately used the bubble wrap the goods arrived in.]
Niche ain’t what it used to be. That will come as no surprise to you. No need to mention any names but so many brands are increasingly corporate in their approach.
I’ve wanted to try Puredistance for a long time and got the opportunity when fellow blogger Undina recommended me to the Dutch company (based in the city of Groningen, away from all the hoopla) as part of their PR activities around their latest launch, Puredistance Papilio.
The way I was contacted by brand founder / creative director Jan Ewoud Vos – personal and direct – made an impression from the start. Then the box of goods arrived.
It took me a couple of weeks to open and explore it all. I read the book The Story of Puredistance 2002-2022 (written by former blogger Birgit Oeckher of Olfactoria’s Travels fame) until I was ready to try Puredistance Papilio. This passage from the book sums up the Puredistance way rather nicely:
I held back on wearing Puredistance Papilio. It arrived at a time when I’ve been struggling with my feelings about another year whizzing by, auditing my achievements and questioning whether I should continue this blogging thing. (FYI: I do this annually around this time in my own reverse version of seasonal affective disorder.)
One inner voice telling me: “Get on with it, Richard. You need to get this post done. Don’t keep them waiting when they’ve been so kind to send you all these beautiful things.”
IN THE SHADOWS: Me reading The Story of Puredistance 2002-2022.
None of which helps matters, of course. So I told myself to take all the time I need to experience Puredistance Papilio. After all, part of the house’s ethos since its debut launch in 2007 has been about slowing down to enjoy the beauty in our world. I also decided not to obsess about notes and ingredients.
A zing of invigorating citric freshness at first.
From high intensity to the lower warm hum of something altogether more intriguing.
Not what I was expecting. But then what I was expecting?
Is that sensual leather?
Florals coming through. Not overpowering or heady variety. No need for performance fascism here.
Warmer and warmer. I can feel my skin almost glowing.
Muskiness in various forms in the drydown, yet those florals (lots of powderiness) keep coming back, as if adding colours.
Beautifully blended without any domineering aspects but each time I wear it (mostly at bedtime), I’m captivated by another aspect.
Now’s a good time to mention the inspiration for the scent (and I paraphrase from the press release here). Embrace your true nature, as a butterfly would through its various stages of metamorphosis (egg, caterpillar, chrysalis, butterfly).
How powerful is that. This verse from the poem written by Jan Ewoud that accompanies the perfume especially struck a chord with me. No wonder Nathalie Feisthauer (the independent Paris-based perfumer also created the 2021 release Puredistance No. 12) had tears in her eyes when Jan Ewoud discussed the idea of Puredistance Papilio with her.
The best kind of fragrances should make you feel something. And Puredistance Papilio certainly does that for me in ways that many others haven’t. While self-proclaimed Buddhist Jan Ewoud might see some of my emotions and my identification with the processes of change as attachment and projection, I can’t help feeling that the gifting of this perfume isn’t a mere coincidence. Whether I’m stuck in the chrysalis or liberated in the butterfly stage, that’s another story completely.
If niche is about absolute quality (ingredients, parfum concentration, collaborations with top perfumers), creativity, limited distribution (less than 100 retailers globally), personal connection, exclusivity and not being part of mindless more, more consumerism, Puredistance gets it so right.
Puredistance Papilio (25% pure parfum) is available in three sizes: 17.5ml spray, 60ml flacon and 100ml flacon (with a leather holder) from selected retailers worldwide.
Puredistance Papilio joins The Magnificent XII Collection. There are always 12 fragrances in the range, but the one that sells the least is removed from distribution (but still available from the company directly as part of its “Private Collection”) to make way for the new arrival.
Fantastic post, Rich. And please do continue with your blogging. Your posts are always very enjoyable and combined with your photos engaging to read/visualise. As for Puredistance, I’ve tried a few, and I think M was my pick. This one sounds interesting. Enjoy the fragrance!
Ah, thank you so much, dear Daniel! This post captured quite a bit of fatigue but will definitely not give it up. Just need some rest and re-inspiration. That’s another wonderful Puredistance.
I agree with Daniel. Your posts have a great visual style.
That’s a powerful poem, and I’m glad you feel the perfume reflects it. I have yet to try Puredistance but certainly would like to in the near future.
Thank you for the compliment. Hope you get to enjoy Puredistance as much as I do.
I dare say that this article is different and more particular in some way. Maybe because sincere emotions, openness and your inner turmoil are included. You know how much I enjoy your work and appreciate the chance to experience such unique things through your experiences. What you have experienced and written is really especial, and I think that Puredistance deserves it. My sincere respect for this brand, one of the few that didn’t succumb to the masses. Exclusivity, principles of quality and the complete story. This is what I consider to be a true niche. Thank you dear Richard, it is truly remarkable!
Hello, dear Dusica. I hesitated being so personal and vulnerable in this post but something about this beautiful perfume made it seem the right thing to do. Thank you for your support and encouragement. Puredistance is indeed a very special brand.
What a beautiful post Rich. It has touched my heart
Dear Claire, big thank you. So glad it had that effect on you.