Puredistance Papilio: A Tale Of Synchronicity

Puredistance Papilio

[Will be doing this Puredistance Papilio post differently. Hope it’s indulgent, rather than self-indulgent.

Visual treatment note: In line with the brand’s policy of minimising waste, I’ve deliberately used the bubble wrap the goods arrived in.]

Niche ain’t what it used to be. That will come as no surprise to you. No need to mention any names but so many brands are increasingly corporate in their approach.

Puredistance Papilio

I’ve wanted to try Puredistance for a long time and got the opportunity when fellow blogger Undina recommended me to the Dutch company (based in the city of Groningen, away from all the hoopla) as part of their PR activities around their latest launch, Puredistance Papilio.

The way I was contacted by brand founder / creative director Jan Ewoud Vos – personal and direct – made an impression from the start. Then the box of goods arrived.

Puredistance Card

It took me a couple of weeks to open and explore it all. I read the book The Story of Puredistance 2002-2022 (written by former blogger Birgit Oeckher of Olfactoria’s Travels fame) until I was ready to try Puredistance Papilio. This passage from the book sums up the Puredistance way rather nicely:

Puredistance Book Extract

I held back on wearing Puredistance Papilio. It arrived at a time when I’ve been struggling with my feelings about another year whizzing by, auditing my achievements  and questioning whether I should continue this blogging thing. (FYI: I do this annually around this time in my own reverse version of seasonal affective disorder.)

The Story of Puredistance Book

One inner voice telling me: “Get on with it, Richard. You need to get this post done. Don’t keep them waiting when they’ve been so kind to send you all these beautiful things.”

Puredistance Bedtime Reading

IN THE SHADOWS: Me reading The Story of Puredistance 2002-2022.

None of which helps matters, of course. So I told myself to take all the time I need to experience Puredistance Papilio. After all, part of the house’s ethos since its debut launch in 2007 has been about slowing down to enjoy the beauty in our world. I also decided not to obsess about notes and ingredients.

A zing of invigorating citric freshness at first.

From high intensity to the lower warm hum of something altogether more intriguing.

Not what I was expecting. But then what I was expecting?

Is that sensual leather?

Florals coming through. Not overpowering or heady variety. No need for performance fascism here.

Warmer and warmer. I can feel my skin almost glowing.

Muskiness in various forms in the drydown, yet those florals (lots of powderiness) keep coming back, as if adding colours.

Beautifully blended without any domineering aspects but each time I wear it (mostly at bedtime), I’m captivated by another aspect.  

Puredistance Papilio Box

Now’s a good time to mention the inspiration for the scent (and I paraphrase from the press release here). Embrace your true nature, as a butterfly would through its various stages of metamorphosis (egg, caterpillar, chrysalis, butterfly).

Puredistance Notebook

How powerful is that. This verse from the poem written by Jan Ewoud that accompanies the perfume especially struck a chord with me. No wonder Nathalie Feisthauer (the independent Paris-based perfumer also created the 2021 release Puredistance No. 12) had tears in her eyes when Jan Ewoud discussed the idea of Puredistance Papilio with her.

Puredistance Papilio Inspiration

The best kind of fragrances should make you feel something. And Puredistance Papilio certainly does that for me in ways that many others haven’t. While self-proclaimed Buddhist Jan Ewoud might see some of my emotions and my identification with the processes of change as attachment and projection, I can’t help feeling that the gifting of this perfume isn’t a mere coincidence. Whether I’m stuck in the chrysalis or liberated in the butterfly stage, that’s another story completely.

Puredistance Papilio

If niche is about absolute quality (ingredients, parfum concentration, collaborations with top perfumers), creativity, limited distribution (less than 100 retailers globally), personal connection, exclusivity and not being part of mindless more, more consumerism, Puredistance gets it so right.

Puredistance Papilio (25% pure parfum) is available in three sizes: 17.5ml spray, 60ml flacon and 100ml flacon (with a leather holder) from selected retailers worldwide.

Puredistance The Magnificent XII Collection

Puredistance Papilio joins The Magnificent XII Collection. There are always 12 fragrances in the range, but the one that sells the least is removed from distribution (but still available from the company directly as part of its “Private Collection”) to make way for the new arrival.

Nathalie Feisthauer Interview: The Diversity Of Independence

Nathalie Feisthauer

Some people you don’t even have to meet to get a sense of them. Nathalie Feisthauer is one of those individuals. And I use the word “individual” purposefully because the 30-year+ career of the Paris-based master perfumer has been defined by unconventionality.

Nathalie Feisthauer

From her education at Roure Bertrand Dupont (now the Givaudan Perfumery School) to creations for prestigious brands such as Cartier, Comme des Garçons, Hermès and Etat Libre d’Orange (see below for more), the perfume path of Nathalie Feisthauer has been one of not following the norm.

  • Aramis Havana EDT (1994)
  • Versace Blonde EDT (1995)
  • Pierre Balmain Vent Vert EDT (1999)
  • Cartier Must de Cartier Pour Homme EDT (2000)
  • Oriflame Giordani Gold Original EDP (2002)
  • Yves Saint Laurent Kouros Tattoo EDT (2007)
  • Lancôme Hypnôse Senses EDP (2009)
  • Amouage Honour Man EDP (2011)
  • Ferrari Essence Oud EDP (2012)
  • Etat Libre d’Orange Putain des Palaces EDP (2013)
  • Van Cleef & Arpels Rêve EDP (2013)
  • Comme des Garçons Blue Cedrat EDP (2013)
  • Carolina Herrera Oud Couture EDP (2015)
  • Aedes de Venustas Pélargonium EDP (2017)
  • MDCI Parfums Cuir Cavalier EDP (2019)
  • Nomenclature Fluoral EDP (2019)
  • Puredistance No. 12 Perfume (2021)

After working for major fragrance companies such as Givaudan (1983-2008) and Symrise (2008-2014), her strong streak of independence found expression in the formation of her own company, LAB-Scent. Nathalie Feisthauer now focuses on producing idiosyncratic perfumes for niche brands such as A-chromiq, Alendor, Burdin and Maison Rebatchi.

Nathalie Feisthauer - Aramis Havana EDT

IMAGE: Aramis.

I also get the impression she’s quite playful when she answers one last question at the start of her three-week vacation on the Italian island of Ischia. When I say somewhat jealously, “What an inspiring place to be”, she replies, “Totally, beautiful, farniente [Italian for “doing nothing”], pool, sea…”

Nathalie Feisthauer - Cartier Pasha de Cartier Edition Noire EDT

In this interview, we chat about the influence of YSL Opium, company codes and the benefits of going independent.

What fragrance are you wearing today?

I’m wearing my new creations, some of which will soon be launched on the market.

The decision to become a perfumer is often an accumulation of events. Anything that stands out for you?

The discovery of Opium by Yves Saint Laurent was a life-changing revelation for me. It was the moment I understood my vocation.

IMAGE: Yves Saint Laurent.

When you started studying perfumery at Roure in 1983, it was unusual not to come from a perfumery family. Did that different background make it more challenging for you?

Yes, it was challenging and even more magical and new for me because I didn’t come from Grasse, and I wasn’t used to seeing and smelling all these beautiful raw materials. So it was like heaven when I arrived at the school. At the same time, it allowed me to understand the codes of companies and their functioning.

Nathalie Feisthauer - Oriflame Giordani Gold Original EDP

IMAGE: Oriflame.

What was your fine fragrance debut? What are your thoughts on it now?

My first fine fragrance was Elysium for Clarins [released in 1993], a floral-fruity fragrance for women. I composed it in New York at the age of 26, and it was a dream coming true. It was, and still is, an original fragrance, of which I am very proud.

Nathalie Feisthauer - Clarins Elysium EDT

HAPPY PLACE: Clarins Elysium EDT was Nathalie Feisthauer’s fine fragrance debut in 1993. IMAGE: Cleopatra’s Boudoir.

How do you approach each new perfume project?

I read the brief, taking the time to see what it evokes to me, whether it is images, landscapes, smells, or textures. Then I begin to formulate and smell my tests before refining them step by step. I propose tests according to the brief, but also “diagonals”, meaning smells not requested but resulting from instantaneous inspiration.

“I propose tests according to the brief, but also ‘diagonals’, meaning smells not requested but resulting from instantaneous inspiration.” – Nathalie Feisthauer 

Nathalie Feisthauer - Amouage Honour Man EDP

Your creations show an incredible range of versatility. Was that deliberate?

Yes, I like to diversify my creations and propose original perfumes, different from those offered on the current market. Nowadays, consumers are asking to stand out from the crowd and want to wear innovative, original, never-smelled perfumes. This is what I propose to them through my creations.

Nathalie Feisthauer - Comme des Garcons Blue Cedrat EDP

IMAGE: Comme des Garçons.

I have many favourite creations of yours. But let’s focus on one in particular: Hermès Eau deS Merveilles from 2004. What was unusual about its creation?

I created it with Ralf Schwieger, and its particularity is that it was created around ambergris, an animal note embellished by other woody, hesperidised, spicy and musky notes.

It was a very innovative perfume at the time. Through it, I paid tribute to Véronique Gautier, the artistic director of Hermès who had the courage to launch this fragrance.

Nathalie Feisthauer - Hermès Eau des Merveilles

How did you approach the creation of Van Cleef & Arpels Gardénia Pétale EDP (2009) in terms of using synthetics and naturals?

I wanted to capture the aerial, humid and tropical facets of this majestic flower. The real gardenia scent is heavy. I worked more on the texture of the petals. In this fragrance, there is no gardenia natural oil.

Nathalie Feisthauer - Van Cleef & Arpels Gardenia Petale EDP

When did you decide to go independent? What was your thinking behind that decision?

I created LAB-Scent eight years ago, after working for 30 years in corporate companies that trained me a lot and allowed me to become a professional perfumer.

Becoming independent was an aspiration for personal fulfilment. It allows me to be self-employed, to make a name for myself thanks to my creations, and to propose original fragrances. Furthermore, I like the relationship it creates with brand art directors that I didn’t have before.

Nathalie Feisthauer - Aedes de Venustas Pelargonium EDP

Why do you prefer to focus on niche brands now?

The niche market is less codified and allows much more creativity. Some customers ask for very original perfumes and from the four corners of the world.

I like this diversity, this freedom of creation, the possibility of using more prestigious materials and claiming them, which mass perfumery doesn’t do, and having discussions from a creative point of view.

Nathalie Feisthauer - Puredistance No 12 Perfume

IMAGE: Puredistance.

I’m loving your 2021 creation for Maison Crivelli, Lys Sølaberg. Was it easy to translate Thibaud Crivelli’s experience into olfactory reality?

Thibaud Crivelli is a man with a thirst for adventure who has travelled extensively and loves nature in its raw state.

Working on this fragrance, I interpreted his memory of the Faroe Islands, Denmark. I wanted to transcribe their remarkable beauty, with the sun shimmering on the sea, the sweet and smoky aspect of the lilies, the power of the wind, the mineral stone, and the darker, more humid aspect of the peat. I wanted to convey the idea of mankind faced with rugged nature.

“It evolves towards a note that evokes the power of the elements, which is almost telluric, and not at all fragile.” – Nathalie Feisthauer 

And so, there is a real duality in this creation. It opens with a beautiful pearlescent light, then evolves towards a note that evokes the power of the elements, which is almost telluric, and not at all fragile.

Nathalie Feisthauer - Maison Crivelli Lys Solaberg Extrait de Parfum

It develops with contrasts between the smoky, spicy lily facet, the radiant, slightly alcoholised quince, and a peaty/woody facet provided by the amber woods and an overdose of Ambroxan, as well as an absolute of roasted oak shavings, which adds an incredibly sensual patina to the accord, evoking the thatched roof houses typical of the region.

I haven’t tried it yet, but Zoologist Cow, which was released this year, sounds wonderful. Tell us a bit more about it.

Zoologist perfumes are fascinated by animals. They capture their particularities and transforms them into unusual, beautiful, funny, even shocking perfumes.

Cow is a green-floral fragrance with an apple and sage head; a milky, heliotropic and floral heart; and amber-woody-musky base notes. It evokes a green pasture with peaceful cows.

Nathalie Feisthauer - Zoologist Cow Extrait de Parfum

It’s an original perfume you’ll either love or hate. You must try it on your skin to see if you like it or not. If you do, it is soft and addictive and could become your perfume for life.

When you’re not creating perfumes, what will we find you doing?

I enjoy travelling, cooking and spending time with my kids. They make me discover new smells and flavours and stimulate my creativity. I also love being in my garden in Montmartre.

Nathalie Feisthauer