Neil Chapman Interview: Author Of Perfume: In Search Of Your Signature Scent

Neil Chapman

Image courtesy of Neil Chapman.

Anyone who follows  The Black Narcissus  will attest to the knowledge and passion of Neil Chapman for all things perfume. Based in Kamakura, Japan, the self-proclaimed “perfumista” and teacher has created a dedicated following with his highly expressive and often personal writing.

So it was no surprise when his debut book, Perfume: In Search Of Your Signature Scent, was published in early 2019. Featuring over 700 fragrances (from vintage and niche to classics), this “scent atlas” is a joy to read from cover to cover. Apart from its reader-friendliness (scents are categorised according to their dominant note), his incisive style is present throughout.

Neil Chapman

I was quite intimidated when I approached Neil Chapman about this interview, as his level of writing is something I can only aspire to in my next life. He was most obliging in providing such characteristic detailed insight. While his use of long, free-ranging sentences has been edited to an extent in the book, I’ve kept much of that intact here.

Pics note: All the fragrances (my own pics) used to illustrate this post are featured in Perfume: In Search Of Your Signature Scent by Neil Chapman. I’ve gone overboard, in my customary style, to show the diversity of fragrances in the book.  

Neil Chapman

Image courtesy of Neil Chapman.

What fragrance are you wearing today? And how does it make you feel?

I am wearing a Javan vetiver essential oil on the body (which is grounding and evolves nicely on skin), as well as some Zegna Haitian Vetiver sprayed on a sweater for contrast. They complement each other well.

How long was this book in the making? And how did it come about?

I had a lot of material in my vaults I had written over the years about all kinds of perfumes that I could use, so it was a question of putting it all together like a tapestry of my life in scent, sniffing new things wildly (the house was a bombshell) – and trying to decide what to include from the classics of the past, given the page number limits I was allowed. I managed to stitch it all together just in time….

Neil Chapman

In terms of the larger arc, I started writing about perfume in 2008, just privately, having been sent the original French guide by Luca Turin [Parfums: Le Guide] by a friend and which I found completely poetic and inspiring. I remember I then just picked up a pen and paper one day while in the teachers’ room and started writing my first review, of Guerlain’s Mitsouko.

I found that I loved doing it: trying to “nail” a scent in words. And so I started writing more and more perfume descriptions and then came up with the basic idea of this book. A note-by-note “atlas” of the olfactory landscape that would help both the “lay person” new to the topic, as well as be of interest to perfume lovers.

Neil Chapman

I sent off the proposal to various literary agents in London, but was told that I probably needed to build more of a profile first to get publishers interested, and so I started my blog The Black Narcissus in 2012, which is now the main passion in my life. Winning the Jasmine Literary Award in 2013 helped me to get noticed, and then a few years later I was lucky enough to get a publishing deal.

When I first saw the title of your book, my response was, Isn’t the concept of a signature perfume out-dated?” But having read your book now, I think your take on the idea of a signature perfume is different to the conventional one…

I would love to know what your own take is on this, and how our ideas might differ in this regard, but I agree that for obsessive perfume lovers who collect and wear a lot of different fragrances, the idea of a monogamous “signature” might seem very limiting – even impossible.

Neil Chapman

At the same time, I grew up with friends, family members, people I fell in love with, who all wore certain scents that suited them perfectly, and there is no doubt in my mind that having an association of one person with one particular perfume is extraordinarily powerful. With such a scent, you are sealed in the minds of others for all eternity.

“With such a scent, you are sealed in the minds of others for all eternity.” – Neil Chapman

The key to my book is in the title “In Search Of Your Signature Scent”. It is not intended to be a be-all and end-all definitive guide (impossible, given the number of fragrances out there), but rather the beginning of the search; a way of entering the world of perfume, like Alice Through the Looking Glass (or rather, the “rabbit hole”, a term that a lot of people with a budding fragrance obsession use when they realise there is no way out once you have begun).

Neil Chapman

To a lot of people, perfume is completely mysterious and opaque, so I thought that by having some of the language demystified – for instance, explaining the origins of patchouli or vetiver and then describing what those ingredients actually smell like – while hopefully simultaneously not crushing any of the mystery, the heart of perfume itself could become more illuminated. My goal was for the book to hopefully be poetic, immersive and to take people out of reality – precisely what a good perfume itself does.

Neil Chapman

Your book does a great job at making the often-mystifying world of perfume more accessible. Why is the industry so often guilty of obfuscation?

Because it relies on people not having a clue what they are wearing in order to make them buy that scent based on visual and cultural associations in advertising, rather than on being scent literate themselves and choosing a scent purely based on its olfactory merit. People need to be kept in the dark for the major brands to continue making money!

Neil Chapman

Does writing always come easily to you?

When I wake up in the morning, I normally know whether I am going to be able to write or not. If not, I don’t even attempt to do it. Otherwise, it comes insanely easily. I just sit down and it comes out.

The way you experience perfumes and write about them is vivid and distinctive. What advice would you give to anyone who wants to improve their understanding and appreciation of perfume?

Thank you for the compliment. For me, perfume is not just about smell, but about a fusion of sensory pleasure with life itself – memories, people, aesthetics, time – which is why I have evolved my own quite emotional style of writing.

“Perfume is not just about smell, but about a fusion of sensory pleasure with life itself – memories, people, aesthetics, time.”

In terms of understanding and appreciation of perfume, although it might seem contradictory, given that I write about perfume myself, to say that I am not sure a person necessarily needs to “understand” it (studying music and school and film at university, I found that neither added to my enjoyment of the medium; if anything, the opposite was true, as at heart I really do love mystery).

Neil Chapman

On the other hand, if someone does want to go deeper into the world of perfume to get more out of it, there are several things you can do. One is to become familiar with the notes and ingredients in question by trying out essential oils in a high-level apothecary or aromatherapist’s. Only then will you truly understand what exactly is meant by ylang-ylang essence, and how it works so brilliantly in a perfume like No 5 by Chanel. You can then see how it fuses with jasmine and rose (both of which you can also try in essential oil form) to begin to see the brilliance of a genius perfumer’s art.

Neil Chapman

Also, by comparing different perfume writers’ opinions about a perfume – as everyone, of course, has their own viewpoints and objective takes, and by seeing how you personally respond to the scent in question on the back of your hand – you can begin to come to your own conclusions and trust your own instincts. Perfume is directly connected to pleasure – and we all know how differently that is experienced in each individual.

Neil Chapman

Apart from being an essential guide, what also comes across in your book is your belief in the mood-altering power of perfume and aromatherapy. Where does your love of aromatherapy come from?

To me, perfume and aromatherapy are intimately connected – for obvious reasons, given that originally, before the invention of synthetics, perfumes were made exclusively of natural essences. That aside, because I have a great love of beautiful smells per se, it was natural for me to gravitate towards aromatherapy, to just get my hands (or rather, nose) on the building blocks, but then amazing to discover the true power that they have on the body, mind and nervous system as well, way beyond their aesthetic appeal.

Neil Chapman

Bergamot really is a mood-lifter; lavender genuinely healing and relaxing; rosemary libido-enhancing; frankincense otherworldly, almost trance-inducing.

I use essential oils as medicines,  but the scientifically documented effects of essential oils on people’s mood and emotions also make their way into the impact of the perfumes they are used in. True jasmine perfumes are inherently erotic.

Neil Chapman

Have you been keeping up with the reviews on your book?

This will probably sound like false modesty, but I haven’t really. I find both criticism and praise quite embarrassing.

Are you working on another book already?

Yes. I have a possible idea for another perfume book and have already started writing a memoir about my life in Japan. There is so much to write about sometimes I am not even sure where to start….

Neil Chapman

If you had to recommend three other essential perfume books, what would they be?

The Turin / Sanchez guides [Perfumes: The A-Z Guide and Perfumes: The Guide, because even though they can be quite critical sometimes (to put it mildly), they can be incredibly incisive and have their finger on the pulse of what is going on. Luca Turin, along with Michael Edwards, is the Godfather of perfume writing: before them, perfume was much more unfathomable to people.

Neil Chapman

I love Dariush Alavi’s book Perfume, as his writing is immaculate and concise in a way that mine could never be (I hope he does another book on perfume sometime soon).  The Mandy Aftel books – Essence & Alchemy: A Book Of Perfume and Fragrant: The Secret Life Of Scent – are essential reading for anyone who wants to understand the art of perfumery from the perspective of the perfumer. She delves deeply into what each essence’s role is in a perfume, and her sheer enthusiasm and zeal for the subject is infectious.

Neil Chapman

What depresses you most about perfumery in 2020?

Mainstream perfumes are on the whole not exciting and tend to smell all the same (very chemical and cheap and along clichéd gender lines). Too many niche brands are overpriced and are weird for weird’s sake. I like innovation and new ideas, but also balance and integrity: in the end, the perfume should smell nice, not only “interesting” or audaciously conceptual. That’s why I like niche brands like Rogue Perfumery and Parfums Dusita – they have found a fine equilibrium.

Neil Chapman

Many perfume bloggers are active on YouTube and Instagram, but you aren’t. Any particular reason?

Although in some ways I wish I could be more active on social media, I have a sponge-like hypersensitivity, and there is only so much stimulation and interaction I can take in one day while also doing a teaching job (preparing Japanese students for top-level university entrance examinations). I need quiet and mental space, which is why I live up here on a hill in the zen capital of Japan, Kamakura. There are only so many hours in the day, and I need to wake up with a “blank slate” to be able to write anything spontaneously that is sincere and of decent quality.

Neil Chapman

Can we expect a range of Neil Chapman perfumes?

I wonder….

Perfume: In Search Of Your Signature Scent by Neil Chapman is available on Amazon. 

Christèle Jacquemin Interview: The Accidental Perfumer

Christèle Jacquemin

2020 has affected us all in many ways. For perfumer Christèle Jacquemin it’s been one of highs (her debut perfume, Christèle Jacquemin Impermanence, was nominated in The Art and Olfaction Awards 2020 in the Artisan category), frustrations (postponed plans and travels) and adapting to the new normal.

Christèle Jacquemin

Christèle Jacquemin returned to France after 18 years in Spain and is now based in Valliguières, a village near her hometown of Avignon. Since the launch of her company almost a year ago, the 48-year-old has started making a name for herself with her multi-sensory approach to fragrance.

Her debut collections – Impermanence, Meandering Soul and Underworld – feature photographic artwork (the starting point of her creative process), an EDP, home fragrance oil and artisan soap. Look out for my review of Christèle Jacquemin Impermanence on my Instagram page (@richgoller).

Christèle Jacquemin

Image: Supplied.

In this interview, Christèle Jacquemin talks about inspiration, running a business and the award nomination.

How and why did you get into perfumery?

By accident. I was working in France for a consulting firm, with all my colleagues travelling mainly to Africa, and my job made it difficult for me to travel. So I looked for another job that would make that possible.

I found a job opportunity in southern Spain where they were looking for an area sales manager for Africa. This company is in the fragrance and flavour industry. I was lucky enough to be hired.

Christèle Jacquemin

Image: Supplied.

Where did you train? And what was the most important thing you learned there?

I have been in this industry for the last 20 years. I trained first with all the customers I met. I knew nothing about perfumes. What I learned is that it is quite a complex product to sell. Actually you do not sell, customers buy from you. There is no way to convince them when they do not like a smell. We all smell differently, and that’s okay.

“There is no way to convince customers when they do not like a smell. We all smell differently, and that’s okay.”

After spending 17 years in the same company, I quit my job and trained at Cinquième Sens in Paris to learn how to make perfumes. It was quite a thing to add this knowledge to my ground experience.

Christèle Jacquemin

MULTI-SENSORY EXPERIENCE: Meandering Soul III is one of Christèle Jacquemin’s photographic artworks. Image: Supplied.

When did you officially launch your company? As a creative soul, do you enjoy running a business?

I officially launched my brand in October 2019, which corresponded with my first multi-sensory exhibition in Avignon. It took me a couple of years to get everything set up. I trained to get basic knowledge in running a business. The idea behind all this is to keep on travelling. I really focused on starting in the best possible conditions to make that possible.

Christèle Jacquemin

Image: Supplied.

How has the coronavirus situation affected you, personally and professionally?

Personally, I have not been affected hopefully. But professionally, all the olfactive workshops and exhibitions scheduled from March to September have been either cancelled or postponed. But in the end, all this available time has been quite productive in a different way.

Christèle Jacquemin

Travel is a popular source of inspiration in perfumery, but you also bring photography to the mix. How do they inspire you?

Photography is a means of expressing my mood. I might be in China, but what I photograph is how I feel at that precise moment. It’s also a way of removing myself from the present. I can be elsewhere in an imaginary world. I love to feel this way.

“I can be elsewhere in an imaginary world. I love to feel this way.”

You were so generous to send me your award-nominated Impermanence. I chose it as the name spoke to me in the current Covid situation. Using it as an example, tell us more about your creative process. Are you more of a technical or intuitive perfumer?

I am an intuitive perfumer. What I try to transmit in the fragrance are my travel sensations. I travel with my camera and a notebook. They are the base of my inspiration to create the scent of the travel. For Impermanence, I wanted to convey a state of well-being I felt while there [Jinze, a town in the suburbs of Shanghai], as well as important smells that remind me of the trip like ginger and green tea.

Christèle Jacquemin

Congrats on the Art and Olfaction Awards 2020 nomination. Who was the first person you shared this great news with?

My father. I was amazed by the news and incredibly happy at the same time. It gave me energy to keep on working hard.

Are you able to share some of your plans with my readers?

I am currently working on three new collections based on my travels before Covid-19. Ideally, I’d like to release them in November.

For more information on Christèle Jacquemin, visit the company website.

 

 

M.Micallef Art Collection 2020 Review

M.Micallef Art Collection 2020

Many niche fragrance brands flirt with the idea of art and perfume (the “is perfume art?” debate won’t be explored here). M.Micallef have made it a core part of their ethos, and the recently launched M.Micallef Art Collection 2020 epitomises their approach.

M.Micallef Art Collection 2020

The company was founded by Martine Micallef and her husband Geoffrey Nejman in 1996 in Grasse. Since then it has released a steady stream of luxurious fragrances without compromising on quality, in close collaboration with perfumer Jean Claude Astier. Collections include Les Exclusifs, Ananda, Jewel, Mon Parfum and Secrets of Love (pictured below).

Images: Supplied.

For M.Micallef Art Collection 2020, self-proclaimed “artistic soul” and the brand’s creative director, Martine Micallef, worked with Azerbaijani artist Ruh Zadeh. The result? A work of art, from the exquisite box to the bottle. Inspired by his artwork, Martine hand-painted all 2 000 bottles for this true limited edition.

M.Micallef Art Collection 2020

Artistic Collaborator: Ruh Zadeh. Image: Supplied.

The scent itself was something of a surprise when I first started wearing it. When I received my vividly coloured bottle (it was sent to several other bloggers too), my brain said, “Hot florals”, for some reason.

However, what I’ve been getting from the opening is a crisp green take on mandarin orange, star anise and bergamot notes. The coolness keeps on coming in the form of fresh and powdery violet, with a hint of earthy nutmeg in the background. Then there’s a slight shift to a warmer, more sensual mood when cashmere wood comes through. Its muskiness is complemented by a leather, patchouli and oakmoss accord in the woody drydown. It’s a minimalist composition, in which Astier’s creative and technical skills are evident. Having spent a month or so enjoying this EDP, Zadeh’s artistic interpretation of it makes more sense to me now.

5 QUICK QUESTIONS FOR MARTINE MICALLEF
How do you and your husband work together?

I oversee artistic and olfactive development, and Geoffrey is in charge of finance and administration. The best duo team!

How did you meet Ruh Zadeh and what made this collaboration different from previous ones?

I met him during a M.Micallef event in Baku [the capital of Azerbaijan]. There was an immediate liking for each other and artistic admiration. I was seduced by his work and culture.

PERFUME COUPLE: Geoffrey Nejman and Martine Micallef. Image: Supplied.

Jean Claude Astier (pictured below) is almost your in-house perfumer. Why does this relationship have such longevity?

From day one, he was our perfume mentor. We both developed a passionate collaboration to create an international signature for the brand. He has always been wonderfully receptive to my intuitions, a great interpreter, and writes a formula like a music composer. This challenging friendship is for ever.

Have you started planning the Art Collection for 2021?

Yes, I have already signed a new feminine collaboration. It’s innovative and, at this stage, secret…

The company turns 25 next year. How you will celebrate that achievement?

With a major launch named Edenfalls. Our intention is to share a happy celebration with all our distributors and clients throughout 2021.

M.Micallef Art Collection 2020 retails for €245 on the brand’s website

M.Micallef Art Collection 2020

Frank Voelkl Interview: In Praise Of Synthetics

Frank Voelkl

Image: Firmenich.

I recently had the opportunity to interview natural perfumer Douglas Little about his work. There was also a lively discussion on Undina’s Looking Glass about natural, synthetic and “mixed media” perfumes. All of which prompted me to get going on an interview with Frank Voelkl, which I’d been wanting to do for a long time.

Something told me he would be helpful in providing valuable insights on the role of synthetics in modern perfumery. The New York-based senior perfumer at Swiss fragrance and flavour company Firmenich took time out of his busy schedule to answer the questions I emailed him.

Frank Voelkl

Image: Firmenich.

Before we get to those enlightening answers, a quick overview of the work of Frank Voelkl. He has earned major respect for creations and co-creations such as:

  • Alfred Dunhill X-Centric EDT (2001)
  • Kenneth Cole Reaction EDT (2004)
  • Sarah Jessica Parker Covet EDP (2007)
  • Zirh Ikon EDT (2008)
  • Oscar de la Renta Esprit d’Oscar EDP (2011)
  • Ermenegildo Zegna Indonesian Oud EDP (2012)
  • Paris Hilton Dazzle EDP (2012)
  • Dolce & Gabbana Velvet Amber Sun EDP (2017)
  • Hugo Boss Hugo Now EDT (2020)
Frank Voelkl

Image: Fragrantica.

Of course, Frank Voelkl is most famous for his work for Le Labo. He has produced the decade-defining Santal 33 (2011), Iris 39 (2006), Ylang 49 and Thé Noir 29 (2015), among others, for the NYC-based niche fragrance company.

Frank Voelkl

Image: Le Labo.

Where did you study perfumery and what was the most important thing you learned there?

I did a bachelor in Chemistry in Germany and then got a degree at ISIPCA in Versailles. I always remember what the legendary Edmond Roudnitska [creator of classics such as Dior Diorissimo, Hermès Eau d’Hermès and Rochas Femme] told me during his class: “Never lose track of where you want to go with your creation and always keep the goal, what you want to achieve in mind.” It’s easy to get “distracted” when you create.

Frank Voelkl

NICHE PARTNERSHIP: Frank Voelkl has created several fragrances for Le Labo.

Would modern perfumery exist without the use of synthetics / molecules?

Absolutely not. The introduction of molecules in perfumery in the late 1800s launched modern perfumery. Just think about Chanel No 5 (1921), which wouldn’t exist without its aldehydes. Dior Eau Sauvage by E. Roudnitska (1966) wouldn’t exist without Hedione. The use of molecules really allowed us to discover new paths in modern perfumery.

Image: Fragrantica.

What role do synthetics play when you’re creating a fragrance?

Molecules have always co-existed in my creations together with natural ingredients. They are equally important and both add beauty to a fragrance.

“If you were to compare perfume creation with the art of painting, using a molecule is comparable with drawing a precise line.” – Frank Voelkl 

If you were to compare perfume creation with the art of painting, using a molecule is comparable with drawing a precise line. The use of a natural, which typically is a more complex and faceted ingredient, is similar to the use of a large brush stroke. Which means that molecules often have a more linear character and are more singular in smell. I use them exactly for that reason – to introduce a very particular note into my creation. Molecules also allow us to introduce notes that do not exist in nature and to explore uncharted olfactive territories. They are essential for innovation.

For example, when creating Gucci Bamboo, I used a particular molecule which added a very delicate green note recognisable throughout the fragrance, which I could not have achieved in the same way with a natural ingredient.

Image: Fragrantica.

You’ve created a number of fragrances for NYC-based niche house, Nomenclature, including Adr_rett, Holy_wood and Psy_Cou. What was the attraction of working with the founders, Karl Bradl and Carlos Quintero?

Karl and Carlos had approached me a while back, inviting me to work on their new brand Nomenclature. Given my enthusiasm for molecules and the fact that Firmenich has a large number of captive molecules, it made a lot of sense to me.

Karl and I actually met a few years earlier working on a project together, and we immediately seemed to understand each other well. Of course, the fact that Karl and I both have our roots in Germany is an added bonus. It has been a great pleasure working with Karl and Carlos since the beginning, and am happy to collaborate with them on their beautiful brand.

ARTIFICIAL INTELLIGENCE: Carlos Quintero and Karl Bradl of Nomenclature, which showcases exclusive molecules in perfumery. Image: Nomenclature.

Referring to Nomenclature Psy_Cou, which showcases coumarin. tell us about the beauty of this molecule and its influence on modern perfumery.

I still remember smelling coumarin for the first time in my life when it was presented to me as one of the first raw materials from the ingredient training at ISIPCA. It’s creamy, almondy and, to me, immediately triggered a sensation of comfort.

Frank Voelkl

First used in Fougère Royale by Houbigant, it has since had an important role to play in men’s fougère structures, but has also made its way into many women’s fragrances. It is present in nature as well, in many aromatic essential oils or in hay extract, for example.

Image: WorthPoint.

Which recently created molecule are you particularly excited about and how have you used it?

We have a few recent captive molecules at Firmenich that are very exciting olfactively, a new floral aldehydic one, in particular, that I use for an aquatic transparent, yet powerful women’s fragrance. Sorry, but I can’t tell you more about it than that.

In recent years, there’s been increasing consumer demand for natural ingredients in beauty products, including fragrances. Is this a good thing for perfumery? And ultimately for the environment?

I’m glad you ask this question because I think that there is a really important message that consumers need to know. As much as anything natural is perceived to be good for you and anything synthetic as inferior, the use of molecules in most cases is way safer and more sustainable than naturals.

“The use of molecules in most cases is way safer and more sustainable than naturals.”

If all fragrances were made only of naturals, our world supply would be exhausted quite rapidly. In addition, any ingredient used in fragrances, naturals or molecules, is tested before use and has to pass the same standards.

Frank Voelkl

Image: Ermenegildo Zegna.

What will be the major trendS in perfumery this decade?

Starting a decade with a major pandemic has certainly had a great impact on perfumery trends. Consumers have an increased desire for comfort, safety and feeling clean. They’re increasingly looking for fragrances that make them feel good and like to know the source of the ingredients used in fragrances. Sustainability and social impact are also important factors influencing consumers in their choices. Olfactive trends will align with these criteria.

Le Labo and Nomenclature fragrances are available in South Africa at Skins Cosmetics

Douglas Little Interview: “I’m Not Worried This Candle Will Over-Shadow My Other Achievements”

Douglas Little

Douglas Little achieved a level of infamy Oscar Wilde would have approved of in January 2020. The “This Smells Like My Vagina” candle he created for Gwyneth Paltrow’s lifestyle portal, Goop, got mega media coverage ranging from indignant outrage to ecstatic approval – and sold out along the way (it’s now back in stock here). Such notoriety shouldn’t come as a surprise for a perfumer who named his natural fragrances company Heretic, which he launched in 2016.

Douglas Little

Of course, there’s more to Douglas Little than being known as “Gwyneth Paltrow’s perfumer”. After studying at Syndicat National des Fabricants de Produits Aromatiques in Grasse, he founded D. L. & Co.: Modern Alchemists and Purveyors of Curious Goods. It focused on perfumed candles, jewellery and lifestyle products. He later went on to create installations for luxury brands such as Van Cleef & Arpels, Barney’s New York and Bergdorf Goodman. The Californian has also worked with celebrities such as Dita Von Teese, Lady Gaga and Bette Midler.

Douglas Little

When I was contacted by Douglas Little’s PR to interview him, his latest collaboration with Gwyneth Paltrow, the “This Smells Like My Orgasm” candle, hadn’t been launched yet. So this interview predates the controversy this new product will undoubtedly create.

I’d like to state that while I haven’t smelled any of the products featured in this blog-post, I get the strong impression that Douglas Little is a highly creative perfumer with a knack for harnessing the power of sensuality, provocative marketing and humour.

Douglas Little

So let’s get that question out of the way first. How did the “Smells Like My Vagina” candle get its name?

When I develop fragrances with Gwyneth Paltrow we start with several different essential oils. I also love to show her things that are more radical and experimental.

I was sharing an ingredient with her and she said, “This smells like my vagina”, and of course we laughed hysterically and it became a joke. Gwyneth is the perfect collaborator because she is always open to new ideas.

“Gwyneth is the perfect collaborator because she is always open to new ideas.”

When I first brought the candle to Gwyneth it was intended as a limited release for Goop Summit and it sold out within about 45 minutes. That’s how the vagina candle story got started, in this very humble and innocent way. We certainly didn’t know what the response would be and it’s been exciting to see how people have fallen in love with it.

Douglas Little

STAR POWER: Douglas Little with Gwyneth Paltrow.

Are you worried this candle will overshadow your other achievements?

Not in the least. “This Smells Like My Vagina” is an interesting product, because it’s one that provokes curiosity. Any stigma that was wrapped around anything relating to the vagina is being felt and this candle encourages healthy conversations and humour.

When did you start working with Goop and are there future projects in the works?

I started working with Goop in 2017. I was hired by Gwyneth to be the nose for her four fragrance editions, Number 1, 2, 3 and 4. We have two really exciting releases coming out this year.

Douglas Little

How has the coronavirus affected your work?

It’s been devastating for everyone. It was hard because we had to restructure our team, but we are trying to look at the glass half full. The coronavirus has forced us to look at the important aspects of the business and what makes us unique. We are a fragrance company that creates fragrance made from naturally derived materials.

We’re radically transparent about what we do and are excited to share the healing and functional elements of how fragrance can enhance people’s lives. That’s been a really important conversation during this time.

Douglas Little

How do you think the coronavirus is affecting our attitude towards fragrance?

People are paying much more attention to the effects of fragrance and the way it can influence your state of mind. Many of us have gone through various stages of isolation/depression, from being sad to angry to frustrated. These emotions can be altered with fragrance.

Being at home and self-isolated, you miss going out and having a walk on the beach, in the park or in the forest. A candle or a perfume can help shift your point of view for a minute.

“People are looking for the little bits of normality and pleasure, and fragrance has the ability to transport you.”

People are looking for the little bits of normality and pleasure, and fragrance has the ability to transport you. It can help you to relax or to go to sleep, it can transform the room that you’re stuck in all day by lighting a candle or putting on perfume. It’s a very small action that can have a big effect.

Douglas Little

You’re known for your love of natural fragrances. Many of my favourite fragrances are defined by their use of synthetics. How would you sell natural fragrances to me? And what do you mean by “natural?”

Natural fragrance is made from 100% naturally derived materials. “Naturally derived” is a term that’s specified by an agency called the ISO, meaning that the product is from a natural source. All of the materials we work with are naturally derived. In other words, they actually have to start out as a natural product.

The difference between natural and synthetic fragrances is that synthetic fragrances last longer. They can have a lot more of what I would call softer nuances to them. But they can also be overwhelming. Synthetics are engineered in a laboratory to be very fragrant, whereas with naturally derived materials, the fragrance is a by-product of the natural material itself. As a result, the fragrances are going to be more subtle, more alive and have more of a real quality to them. It’s easier for people to identify the fragrance notes in naturally derived fragrances than in synthetic fragrances.

“Naturally derived fragrances are going to be more subtle, more alive and have more of a real quality to them.”

 

Douglas Little

The other important reason for naturally derived fragrance is that they are free from the aroma chemicals that are used to make synthetic fragrances. About 90% of the aroma chemicals that are used to make synthetic fragrances are petrol derived.

I wanted to create a product that was dramatically different from anything else that was currently on the market. The main reason people don’t use naturally derived materials on a more regular basis is because of their cost and they don’t necessarily appeal to everyone, whereas synthetic fragrances appeal to a broad audience. They are inexpensive, but can also be toxic.

How do you approach the creation of fragrance? Is it a technical or artistic process for you?

It’s both. I start with a concept. I build off of an idea and then start to figure out how to work with naturally derived materials to create that idea. It’s a two-part process and part of the reason I love fragrance so much is because it is equal parts art and science.

Do you have a philosophy as such? Is your company’s name “Heretic” a reflection of that?

Yes. The reason I chose the name Heretic is because when I first started this company, I wanted to do a line of fragrance derived from 100% natural materials. I was told that I was insane, that it was impossible and would never sell. I was also told that the work of natural perfumery was nothing more than the work of housewives and heretics from a very astute perfume company. It was my mission to prove them wrong.

“I was told that the work of natural perfumery was nothing more than the work of housewives. It was my mission to prove them wrong.”

Douglas Little

What will be the key trends in fragrance this decade?

Going back to the basics. As a consumer and watching the habits of consumers, we are all inundated with information. We are moving at such a rapid rate and we’re expected to perform at such a high velocity. There is a need for more simplicity.

Douglas Little

For more info on Douglas Little, visit douglaslittle.com and Heretic Parfum. All pics of Douglas Little and associated products supplied. 

Penhaligon’s 150th Anniversary: Interview With Company CEO Lance Patterson

Penhaligon's 150th Anniversary

I recently celebrated Penhaligon’s 150th anniversary by compiling a list of their 10 best fragrances. With hindsight, I probably should have done a top 20. There are so many standouts from this British heritage brand that was founded by barber William Penhaligon in 1870.

Penhaligon's 150th Anniversary

ENTREPRENEURIAL FOUNDER: The life of William Penhaligon is integral to the Penhaligon’s 150th anniversary celebrations.

In this post I continue to mark Penhaligon’s 150th anniversary in an interview with Lance Patterson, the company’s CEO (pictured below). He talks to me about their new fragrance launch, the effects of the coronavirus, the importance of heritage and customer preferences.

Image: Penhaligon’s.

How is the company celebrating its 150th year in business?

We are highlighting this important milestone throughout the year by telling the stories that make up our rich history on our digital platforms, as well as when we get back into retail.

A key moment was the launch of The Favourite in early March, a stunning floral fragrance with notes of mimosa, violet leaf, bergamot and sandalwood. It was inspired by Sarah Churchill, the Duchess of Marlborough, a very influential woman of her time and best friend of Queen Anne. Sarah was the Keeper of the Privy Purse and the Mistress of the Robes, responsible for the royal wardrobe. She was also instrumental in building Blenheim Palace. It’s one of the most impressive palaces in England and a place of great importance to Penhaligon’s heritage where one of our most iconic scents was born in 1902.

Penhaligon's 150th Anniversary

Image: Penhaligon’s.

Blenheim Bouquet was created in 1902 by Walter Penhaligon, William’s son, and was a private commission by the ninth Duke of Marlborough who resided at Blenheim Palace. So we are very proud to celebrate the brand’s history with a nod to this chapter and introduce another classic yet thoroughly modern fragrance.

Penhaligon's 150th Anniversary

ROYAL INSPIRATION: Blenheim Palace, Oxfordshire, is of great importance to Penhaligon’s heritage. Image: Penhaligon’s.

We are also gearing up for an iconic Christmas campaign that will celebrate the brand’s British heritage and its spirit of generosity.

How has the coronavirus pandemic affected the Penhaligon’s 150th anniversary celebrations?

Although we had to cancel our big global event for the 150th anniversary, we adapted quickly to the new environment. We are now focusing on digital campaigns and bringing the brand alive in a number of interactive ways on social media, the website and via email marketing.

People are spending a lot of time online and we found new ways to connect with them via tools like Instagram Live or series of online Q&As, where we delve into the brand and celebrate our fragrances old and new.

Penhaligon’s 150th Anniversary

Heritage and tradition are very much part of the brand. How is that balanced with more modern trends and tastes?

We love bringing a more contemporary experience to our customer through initiatives such as online Fragrance Profiling, which helps you find your perfect scent and sample it at home. At the heart of our Fragrance Profiling is a rich history of storytelling around our scents.  When we share these stories and give our consumers more knowledge and history behind the fragrances, we see a much stronger long-term connection being established.

Penhaligon's 150th Anniversary

BRAND HISTORY: The front of the store on 33 St James Street, London, when the company was known as Penhaligon & Jeavons in the 1890s. Image: Penhaligon’s.

Our loyal consumers love sharing what they learn and become our finest ambassadors. They love the entertaining and quirky side of the brand that we embodied in olfactive fiction in the Portraits collection, which has become a great success story for the brand. The connection people make with the Portraits’ characters shows the strength in storytelling for fragrances.

Penhaligon's 150th Anniversary

Image: Penhaligon’s.

What would fans be surprised to know about Penhaligon’s?

Many don’t know that our founder, William Penhaligon, was from Cornwall originally and moved with his entire family to London to set up shop. He was the original young entrepreneur, had a unique vision and made his dream happen.

“William Penhaligon was the original young entrepreneur, had a unique vision and made his dream happen.”

Penhaligon's 150th Anniversary

What’s the best-selling product?

Best-sellers change depending on the season and region. But globally our market can’t get enough of The Tragedy of Lord George, Halfeti and The Coveted Duchess Rose. But there are others that have been our top sellers for more than 100 years such as Blenheim Bouquet.

However, we know that fragrance is a personal choice and want to offer our customers a lot of variety and options, hence having over 50 fragrances in our collection.

Penhaligon's 150th Anniversary

Which country is the company’s biggest market?

Our domestic market is very important for us, but the brand is loved in many other parts of the world, with Asia being a rapidly growing region in the past few years.

What do the company’s various markets tell us about their customers’ preferences?

Although there definitely are local nuances when it comes to fragrance preferences, we also notice that customers globally are looking for a very individualistic expression of their personality. They increasingly want more unique scents, especially the younger clientele.

Penhaligon's 150th Anniversary

CUSTOMER EXPERIENCE: The Penhaligon’s store on Wellington Street, Covent Garden, in London. Image: Penhaligon’s.

For example, young Arabic customers are choosing less oud-based scents and exploring florals and gourmands. In Asia fresher, lighter scents are favoured, but again a younger demographic often go for more opulent scents like Lord George and Halfeti.

Penhaligon’s justifiably is seen as a niche fragrance success story. But what’s been the company’s costliest mistake? And how was that rectified?

Like all brands, Penhaligon’s has faced challenges when entering different markets in a rapidly changing retail landscape. One of our most important lessons was with our expansion into the US. We took risks in opening too quickly and have had to reassess how best to move forward.

Penhaligon's 150th Anniversary

Can you share some interesting Penhaligon’s stats with my readers?

Hammam Bouquet is turning 148 this year. This icon of the brand, created by William Penhaligon himself, makes Chanel No 5, at 99 years old, look like a youngster.

Penhaligon's 150th Anniversary

Image: Penhaligon’s.

 

Anne Flipo Interview: The Creation Of YSL Libre EDP

Anne Flipo

Mention some of the biggest fragrances of the last decade and chances are that Anne Flipo was behind them. The French perfumer is highly respected in the industry and by her many fans for her accomplished and distinctive work across the niche and designer fragrance categories.

Some of her standout creations and co-creations during her career include:

  • L’Artisan Parfumeur La Chasse aux Papillons EDT (1999)
  • Giorgio Armani Acqua di Gioia EDP (2010)
  • Lancôme La Vie est Belle EDP (2012)
  • Paco Rabanne Invictus EDT (2013)
  • Chloé Love Story EDP (2014)
  • Jimmy Choo Illicit EDP (2015)
  • Paco Rabanne Olympéa EDP (2015)
  • Jo Malone Herb Garden Collection (2016)
  • Givenchy L’Interdit EDP (2018)

Anne Flipo

Anne Flipo has also produced several successful fragrances for YSL, including L’Homme EDT (2006) and Manifesto EDP (2012). So it’s no surprise that the luxury French fashion brand sought her expertise to create their new fragrance, YSL Libre, which was released in 2019. See my review of it at the end of this interview.

Anne Flipo

She originally wanted to study flavours, but changed direction after falling under the spell of perfumery. Her work has been recognised through several awards, including the Cosmetique Magazine Perfumer of the Year award in 2014, Cosmetic Executive Women France Achiever Award for Creation in 2016 and Fragrance Foundation Awards for Jo Malone Honeysuckle & Davana Cologne (2018), among others.

In this email interview, Anne Flipo talks to me about her career, the creation of YSL Libre and the joys of orange blossom.

Where and when were you born?

I was born in 1963 in Laon in the north of France.

How is the coronavirus affecting you and your work?

Three years ago I organised an office in my home in the north of France, so working from home is nothing new for me.

What fragrance are you wearing today?

Today I’m working, so for better evaluation of the fragrance I am working on, I prefer not be perfumed.

Anne Flipo

When did you know that you wanted to become a perfumer?

I have always been strongly attracted to scents and olfactive materials, especially flowers. Later, when I was a student, I was a trainee in a fragrance house. It was obvious to me that I belonged in this world. I enjoyed discovering essential oils and trying to associate them so much, I thought being a perfumer would suit me perfectly.

“Someone told me that being a woman would make my project ‘uneasy’. This strengthened me in my conviction I would become a perfumer one day.”

Besides, at that time, someone told me that being a woman would make my project “uneasy”. This strengthened me in my conviction I would become a perfumer one day. I am quite obstinate in a way.

Anne Flipo

You studied at ISIPCA in Versailles. What was the most valuable thing you learned while studying there?

I had a lot of time to learn about raw materials, smelling and evaluating.

What didn’t they teach you while studying that you had to learn for yourself through experience?

Everything! I really began my training when I worked with my mentors such as Michel Almairac [the creator of fragrances such as Christian Dior Fahrenheit EDT, Gucci Rush EDP and Le Labo Ambrette 9 EDP].

Anne Flipo

How would you describe your fragrance style?

Difficult question. I’d say I have a very intuitive style, so I compose my formulas around a strong idea I have in mind. Orange blossom takes a huge part in my signature too. It is the ingredient I would never be fed up with. I could create a thousand perfumes around it, without it ever being redundant.

“I have a very intuitive style, so I compose my formulas around a strong idea I have in mind.”

What was the brief for YSL Libre?

The initial brief was to revisit the [often masculine] fougère for women.

Anne Flipo

How did you feel when it was announced on the same day in 2019 that IFF [the company she has worked for since 2004] were recognising you as a master perfumer and that your Libre proposal had been accepted?

I felt overwhelmed with emotion. It was a double recognition of my work and my career as a whole.

YSL Libre was a collaborative project with Carlos Benaïm. How did this collaboration work? Did you meet while working on this project?

I came up with the original idea and asked Carlos to step in. We worked separately and at each step we chose the best version as a new starting point while keeping the vision.

I fell in love with Carlos’s orange blossom absolute, because it brought opulence while maintaining its freshness.

During the seven years of development, Carlos and I were constantly in touch. We met several times during these years and each brought our own arrangements to the formula. We smelled them together in order to choose the best of our “mod” (in perfumers’ language, it’s an olfactory trial). Libre was a true four-handed creation between Paris and NYC. The fruit of a beautiful collaboration on both sides of the Atlantic.

PERFECTIONIST: Anne Flipo created YSL Libre EDP in a very close collaboration with Carlos Benaïm.

Apart from its seven years of development, YSL Libre apparently took more than 1 570 tries. Why did it take so long for it to eventually to come to fruition?

Fragrance creation is generally a long-term endeavour – a long and fascinating journey. Indeed, Libre took us more than 1750 trials, maybe because both Carlos and I are perfectionists. We worked hand in hand from each side of the Atlantic to achieve the perfect balance for the formula.

ALL ABOUT YVES: YSL Libre is inspired by the gender-bending spirit of legendary French fashion designer Yves Saint Laurent. Image: YSL.

The fragrance has intriguing masculine and feminine aspects. How did you achieve that?

Libre is a freestyle take on the fougère to reveal its original feminine facet. We revisited this masculine structure by insisting on details that could turn it into a very feminine scent, just like Yves Saint Laurent re-tailored the tuxedo for women.

Lavender from France embodies the spirit of the fougère structure. We decided to blend it with orange flower from Morocco to obtain a gender-bending heart playing with both masculine and feminine facets.

SUITABLE INSPIRATION: Helmut Newton’s iconic image of YSL Le Smoking tuxedo for French Vogue in 1975. Image: YSL.

Looking back at your impressive body of work, do you have a particular favourite?

No, because all of my creations are unique. I treasure all of them, as I created them with passion.

What other projects have you just completed?

I completed YSL L’Homme Le Parfum this year and the other projects are confidential for now.

Anne Flipo

FRAGROOM YSL LIBRE EDP REVIEW

When two top perfumers collaborate on a project, success is not necessarily guaranteed. But then Anne Flipo and Carlos Benaïm are no ordinary “noses”. Both come with major credentials and their experience is displayed to great effect in YSL Libre.

The EDP opens with the distinctive character of fresh lavender. A special variety grown in Provence, diva lavender, was used by the perfumers. It’s warm, slightly sweet and unmistakably floral, instead of the clean and cool customer many of us may be used to. It’s strengthened with the addition of lavandin heart. So there’s no getting away from the lavender profile of this scent. There’s a bit of fresh citrusy action too, courtesy of notes of mandarin orange and neroli.

Anne Flipo

The fresh aspect is further developed when the orange blossom comes through. And boy, does it shine in a rich and most sensual way! Another white floral, jasmine sambac, is present in the mix, but it knows its supportive place in the scheme of things.

Image: YSL.

The drydown is dominated by a special extract of vanilla from Madagascar, thankfully not the sickly sweet kind. This deep one has quality written all over it. It works particularly well together with the musk and amber.

Kudos to the creators for this fragrance with a twist that doesn’t smell like everything else on the market. While it’s clearly intended to be a best-seller, not everyone will like its play on the masculine and the feminine. Expect to see several flankers over this decade.

YSL Libre EDP, R1 060 for 30ml, R1 520 for 50ml and R2 050 for 90ml. For more info, read here.

Anne Flipo

 

Sophie Berdoues Interview: Four Generations Of Perfumery

Berdoues

Heritage is a valuable commodity in the perfume industry, and Berdoues has it in abundance. Founded in 1902 by barber Guillaume Berdoues, the French company has remained a family-owned business over four generations and is currently led by the founder’s great grand-daughter, Sophie Berdoues.

I first heard of the brand last year when its Collection Grands Crus was launched in South Africa (its older collection 1902 might be launched in the country at a later stage).

For obvious reasons, travel is a popular source of inspiration in perfumery. This range of 12 mostly unisex EDPs makes the most of it with an impressive variety of fairly straightforward, feel-good blends that evoke destinations such as Japan (Somei Yoshino), Tahiti (Vânira Moorea), Lebanon (Arz el-Rab) and Costa Rica (Guaria Morada), among others.

Image: MapStudio.

I got to try all of the EDPs that are available in the country at a media launch in Cape Town in February this year. Two, in particular, have become regulars in my fragrance wardrobe.

Taking its cue from the Amazon rainforest and created by Jennifer Riley, Selva do Brazil opens with a super-fresh note of petitgrain from Paraguay. It’s sharp, invigorating and lushly green in character. Notes of tonka bean from Brazil and guaiac wood from Argentina add to the forest-y ambience. It’s a simple composition, but never fails to give me a mood boost.

Berdoues

Created by Philippe Romano, Maasaï Mara is a mellower and warmer, but equally appealing affair. I don’t get the listed opening note of blue camomile from Egypt, but the combo of amber-y labdanum from Spain and buchu from South Africa, with its fruity nuances, do a fine job of conjuring a uniquely African landscape.

Berdoues

I got to interview Sophie Berdoues via email about the importance of heritage, the collection and her work.

What is your main responsibility as president of the company?

I develop and lead the company’s strategy with my team. We define the general objectives, but I leave the final decisions about the financial, material and human resources to execute within the guidelines and decisions taken. I also lead the company’s management committee and am responsible for its results.

What’s the best part of your job?

The team work and launch of new projects.

And the most stressful?

Sometimes having to make important decisions for the business alone.

Berdoues is very much about heritage. Why is it so important to you?

My father, like my grandfather, spent a lot of time and energy to develop high-quality perfumes. My father passed on to me the passion for perfumery, raw materials and, above all, freedom. I am deeply attached to my roots – they give me the strength to move forward with my convictions.

“I am deeply attached to my roots – they give me the strength to move forward with my convictions.”

Berdoues

FAMILY WAY: Sophie Berdoues is very proud of her family’s perfume heritage, which includes, clockwise from top right, her father Pierre, her grandfather Henri and great-grandfather Guillaume. Images: Berdoues.

Why did you launch the Collection Grand Crus?

We wanted to give a nod to my family through perfumes highlighting the most beautiful raw materials of perfumery, which I started to smell at a very young age. This is what seduced my family at the beginning of this story and today our consumers. We wanted to tell a story of travel through natural materials selected for their olfactory qualities – blends like the great French wines.

What criteria do you use for the perfumers who create the fragrances for the Collection?

It all starts with cards, photos, desires and a blank sheet. The destination inspires our perfumers. A lived or fantasised memory, it reveals a world region which, for us, carries history. This creation builds the search for materials where it is best expressed olfactively. The beauty of the world is endless, and so are our creations.

The fragrances are very reasonably priced. How did you achieve that?

We made the strategic choice of placing the entire budget in what is most important to us: perfume. And there, it’s my roots that speak. We have surrounded ourselves with perfumers based in Grasse, the cradle of perfumery in the south of France. For the other aspects of product creation, we have chosen to work with a standard bottle that we have dressed. We also work with local partners for all items of the product.

Berdoues fragrances are available from selected Foschini and Truworths stores. R1 595 for 100ml. 

*This post is sponsored by Orleans Cosmetics, the distributor of Berdoues Collection Grands Crus in South Africa.*

 

Interview With Olivier Pescheux, Creator Of Diptyque Eau Capitale

Olivier Pescheux

At the time of writing this post, Olivier Pescheux would have had every right to be pleased with himself. The award-winning perfumer’s latest creation, Diptyque Eau Capitale, has been getting a lot of attention. You can read my review of this gorgeous rose-hued chypre here.

Olivier Pescheux

After studying at ISIPCA in Versailles, the Parisian worked for Payan Bertrand and Annick Goutal. He has been with Givaudan since 1998. Whether working with designer, celebrity or niche brands, Olivier Pescheux is remarkably versatile and respected for his bold style. The Paris-based perfumer has an impressive list of creations to his name. This edited list shows the breadth and depth of his works over the years:

  • Christian Dior Higher EDT (2001)
  • Lanvin Arpège Pour Homme EDT (2005)
  • Yves Rocher Voile d’Ambre EDP (2005)
  • Paco Rabanne 1 Million EDT (2008)
  • Montblanc Legend EDT (2011)
  • Parfums de Marly Herod EDP (2012)
  • Yohji Yamamato Yohji Homme EDT (2013)
  • Armani Privé Myrrhe Impériale EDP (2013)
  • Davidoff Horizon EDT (2016)
  • H&M Beauty Fragrance Collection (2018)
  • Versace Eros Flame EDP (2018)
  • Coach Dreams EDP (2020)
Olivier Pescheux

Image: Fragrantica.com.

Olivier Pescheux is also the creative force behind a number of Diptyque fragrances, including 34 Boulevard Saint Germain, Vetyverio and Tempo. He answered my questions via email about Diptyque Eau Capitale, perfume pressures and why he’s not keen on launching his own brand.

Olivier Pescheux

DIPTYQUE DIMENSION: Olivier Pescheux has created several fragrances for the Paris-based niche fragrance brand, including Tempo.

What does your role as Vice President Perfumer at Givaudan entail?

Being a perfumer means that I create perfumes to answer our clients’ requests, and being a VP perfumer means that I am becoming older with more responsibilities.

“The idea was to illustrate the perfect perfume for a Parisien/Parisienne: chic and elegant, but also sensual and sexy.”

Using Diptyque Eau Capitale as an example, how do you approach the creation of a fragrance?

The idea behind  Eau Capitale was to illustrate the perfect perfume for a Parisien/Parisienne: chic and elegant, but also sensual and sexy, ready for a date at any time. The chypre family was obvious for me. It’s how I started to work.

Olivier Pescheux

Did you revisit François Coty’s classic when you were creating it?

Chypre by François Coty gave birth to a new family that took the name. The base of a chypre is made of bergamot, cistus labdanum, patchouli and oakmoss. With time and to respect norms, the oakmoss was replaced by evernyl (one of the oakmoss components). Eau Capitale contains these four raw materials, but is not inspired by the pilar.

Some people have compared it with Frédéric Malle Portrait of a Lady. Your thoughts please.

It is a nice compliment, as I love Portrait. It’s rosier, more mature, with more patchouli. But both of them are grandsons of Coriandre by Jean Couturier [the classic from 1973].

Image: Fragrantica.com.

According to Fragrantica, you’ve created 114 fragrances in your career so far. How do you make sure you balance quantity with quality?

Thank you, I didn’t know that. 114 fragrances in 28 years, which means four per year. It’s a good rhythm, which gives me enough time to create a fragrance without losing the quality I always want to have in my creations.

Olivier Pescheux

What’s been the biggest change in the industry since you first became a perfumer?

It’s the time we have to develop a fragrance. It’s quicker and quicker, and the number of projects is getting bigger and bigger.

Any prediction what will be the most important development in perfumery this decade?

People are talking about AI, but it is difficult to predict the impact it may have on creation. It could help perfumers with basic work like helping to choose the right product for a specific application (stability issue, etc). I am not expecting a big change. Small changes will probably have the most impact.

Olivier Pescheux

Image: giorgioarmanibeauty-usa.com.

What kind of pressures do modern perfumers have to deal with?

The first pressure is time and being able to create a fragrance faster and faster while respecting norms and prices. The other is to create a fragrance that will please people in the US, China, Europe, Latin America and the Middle East!

Olivier Pescheux

Have you ever experienced a fundamental disagreement with a client over one of your creations? How do you deal with that?

Yes, I remember one disagreement I had. I created a fragrance where I used a new captive material. It was very strong and I knew that but, after maceration, it became overly powerful. Some customers brought back their bottle, complaining about the fragrance and they were right. It was really bad. Our client was very nice and said that he was also responsible, because he forgot to check the perfume after maceration before putting the fragrance on the shelves.

Olivier Pescheux

Image: parfums-de-marly.com.

Any ambitions to launch your own fragrance company?

Not really. There are too many cooks in the kitchen! And it is not about creating a fragrance, but a brand. It demands a lot of time and energy. I am very happy with my job and I don’t have any frustrations.

Olivier Pescheux

Image: pacorabanne.com.

Diptyque Eau Capitale is available at Skins Cosmetics

 

 

 

Interview with Shyamala Maisondieu, Co-Creator Of Lancôme Idôle

Shyamala Maisondieu

When Shyamala Maisondieu was awarded the 2019 Prix François Coty in recognition of her career and creations, it was confirmation of what I had known for a while. The Malaysian-born perfumer is one of the brightest perfume talents of her generation.

Shyamala Maisondieu

A quick snap-shot of her diverse creations/co-creations will tell you that:

  • Etat Libre d’Orange Charogne EDP (2008)
  • Yves Rocher Rose Fraîche EDT(2012)
  • Diesel Only The Brave Wild EDT (2014)
  • Les Liquides Imaginaires Succus EDP (2015)
  • L’Occitane en Provence Terre de Lumière EDP (2017)
  • 27 87 Hamaca EDP (2017)
  • Coach Floral EDP (2018)
  • Mugler Cologne Run Free EDT (2018)
  • Mademoiselle Rochas EDT (2018)
  • Coach Dreams EDP (2020)

Image: etatlibredorange.com.

Little wonder Shyamala Maisondieu was chosen to co-create Lancôme Idôle EDP. It’s the first new perfume launch from the French beauty giant since their decade-defining La Vie Est Belle.

It’s too soon to tell whether it will go on to repeat the success of its predecessor. But there’s no doubting that this new EDP will receive equal amounts of love and hate. For my review of this clean rose fragrance, please see my Instagram page (@richgoller).

Shyamala Maisondieu

Shyamala Maisondieu chatted to me about this prestige project, its pressures and her perfume career.

What attracted you to the world of perfumery?

I actually came to it by accident. It was after I had graduated in chemical engineering, was looking for a job and happened to see an advertisement in a local newspaper in Malaysia looking for graduates with a chemistry background. But what attracted me was the mention that I would be willing to travel and live in another country.

“It had both artistic and scientific aspects to the job, where my strengths and capabilities lie.”

What really won me over was when I met a perfumer who told me all about his job, and I realised there and then, it was exactly what I wanted to do. It had both artistic and scientific aspects to the job, where my strengths and capabilities lie.

Shyamala Maisondieu

Image: liquidesimaginaires.com.

Where did you study? What was the most important thing you learned there?

I was very, very lucky to have been able to study at the perfumery school of Givaudan, while it was in Grasse. I had a teacher, Francoise Marin, who insisted on us being curious. That has stayed with me and fuelled how I see life in general. I am always open to new ideas. That is one of the most important things about being a perfumer.

Shyamala Maisondieu

What was the first fragrance you created and how do you feel about it now?

I’ve had two different perfumery lives. I started off as a perfumer in consumer products (detergent, soaps and shampoo). And then in 2016 I joined the Givaudan fine fragrance team. There are two fragrances which I created at that time: Tom Ford Bois Marocain EDP [2009] and Eau de Sisley 3 EDP [2009]. I still am very proud of them. They are both raw and at the same time express very much what I like in perfumery – a central focus on natural raw materials.

Shyamala Maisondieu

Image: tomford.com.

How would you describe yourself as a perfumer?

Difficult question to answer. I love what I do and feel so blessed to be able to do what I do every day. But it was a long and difficult road, quite bumpy at times. I wouldn’t be here if it hadn’t been for many people, luck, but also a lot of hard work and patience. Trying to be positive, I have a happy outlook in my life and respect people. I hope that reflects in my work.

Shyamala Maisondieu

What was the brief for Lancôme Idôle in terms of its olfactory profile?

It was to create a new olfactory profile that would appeal to the younger generation, but also globally. It was a challenging brief. Givaudan had done an interesting study to understand what was internationally appealing. The idea of the smell of cleanliness was important. With my background and early experience in other product categories, I had an idea of what could smell clean. So I created this Clean & Glow accord, which straight away was loved by the fragrance developers at Lancôme.

Shyamala Maisondieu

Idôle is the brand’s first new fragrance following the huge success of La Vie est Belle. Did you feel any pressure to create another blockbuster?

Pressure was enormous, of course. It still is; time will tell how Idôle will fare. But we had a great team and L’Oréal [the owner of Lancôme] also had that same pressure. Everyone was committed and we worked hard. We had a goal and somehow the pressure was turned into a positive motivation.

Shyamala Maisondieu

You co-created the fragrance with Adriana Medina-Baez and Nadege le Garlantezec. How does this kind of collaboration work? Are you responsible for different parts?

The creation process is different for different projects. The main thing is to have great communication within the team. For this project, we all worked in many different ways. We each tried to bring something special to the fragrance and also worked on it in a technical aspect, ie, in terms of strength diffusion and long-lastingness. Each of us brought something specific, but which wasn’t completely defined at the beginning. It sort of comes out because of our history, our background and the raw materials which we love.

PERFUME PARTNERS: Shyamala Maisondieu, Adriana Medina-Baez and Nadège Le Garlantezec co-created Lancôme Idôle.

Have you read reviews of the fragrance?

I’m still too nervous to read them. I think I’ll wait.

“Pressure was enormous, of course. It still is; time will tell how Idôle will fare.”

You’re married to perfumer Antoine Maisondieu and work for the same company. How do you support each other?

Antoine and I have been separated for some time now, six years. But we met at perfumery school and were friends and colleagues before being husband and wife. We have managed to come back to that. Being friends and colleagues, but with something special still remaining in that, we trust each other. It is a question of sharing many things, be it ideas or information, or critical advice on each other’s perfumes.

Shyamala Maisondieu

Image: inter.mugler.com.

What other projects are you working on / have just completed?

I’ve just completed a new fragrance for Etat Libre d’Orange (I love this brand). I’m working with other colleagues on various projects, which is a lot of fun as I am learning from them. And I’m starting a lot of new ideas, but it’s still too early to see where they will end up.

For more info on Lancôme Idôle, read here.