It’s come to this…
I’ll keep this one short, although the subject matter is all about longevity.
Judging from this window advertisement at my local for Azzaro Forever Wanted Absolu EDP, performance literally stands above everything else.
Azzaro isn’t the only brand pushing longevity, but this ad focuses on what seems to be the priority for an increasingly large part of the market.
It’s only a fragrance, one that lasts 24 hours apparently, but this makes me feel mad and sad at the same time.
PS: If you must know how they came up with the 24 hours thing, in smaller print, the ad says, “*Consumer test conducted on 75 men.”
Intriguing Richard…. Andre
I agree that a fragrance is not about longevity !
I’ve noticed that Azzaro invested a lot of time and effort into their testing process. Seventy-five men is a minor fraction. Longevity is certainly a desirable trait, especially considering the current price range of perfumes. I own numerous perfumes that last this long, but they weren’t specifically designed for this purpose. While it can be frustrating to purchase a perfume only to find it doesn’t last, and disappears within a few hours, many brands adopt this approach to encourage frequent reapplication or the selection of alternative fragrances. This mindset prioritizes quantity over quality. However, it’s important to remember that perfume performance can vary from person to person. In my opinion, Azzaro should focus on creating more intriguing perfumes rather than solely emphasizing longevity. It seems like a game.