It’s come to this…
I’ll keep this one short, although the subject matter is all about longevity.
Judging from this window advertisement at my local for Azzaro Forever Wanted Absolu EDP, performance literally stands above everything else.
Azzaro isn’t the only brand pushing longevity, but this ad focuses on what seems to be the priority for an increasingly large part of the market.
It’s only a fragrance, one that lasts 24 hours apparently, but this makes me feel mad and sad at the same time.
PS: If you must know how they came up with the 24 hours thing, in smaller print, the ad says, “*Consumer test conducted on 75 men.”
Intriguing Richard…. Andre
Thank you, dear Andre, as always.
I agree that a fragrance is not about longevity !
Big thanks, dear Aurore! It can be one of several purchasing criteria, but when it becomes the main thing, quality is often lost in the process.
I’ve noticed that Azzaro invested a lot of time and effort into their testing process. Seventy-five men is a minor fraction. Longevity is certainly a desirable trait, especially considering the current price range of perfumes. I own numerous perfumes that last this long, but they weren’t specifically designed for this purpose. While it can be frustrating to purchase a perfume only to find it doesn’t last, and disappears within a few hours, many brands adopt this approach to encourage frequent reapplication or the selection of alternative fragrances. This mindset prioritizes quantity over quality. However, it’s important to remember that perfume performance can vary from person to person. In my opinion, Azzaro should focus on creating more intriguing perfumes rather than solely emphasizing longevity. It seems like a game.
“Game” is the perfect word for it, dear Flaconneur. Longevity is such a tricky one, and I understand consumers who want it. But when in it becomes the focus (I’ve had several sales assistants mentioning a fragrance’s staying power as its ultimate selling point), then it can just become plain silly. Thanks for sharing your thoughts.
I can’t fathom having a perfume lasting this long. It’s not anything I would want, but seems many do. I agree with Flaconneur, Azzaro should focus more on creating more intriguing perfumes than focusing on longevity. It’s been a while since they came up with anything worthwhile.
Hello, dear Daniel. Performance taken to the mind-boggling extreme. Intrigue over longevity, yes please!
It begs so many questions… is the longevity 24 hours without showering, or despite showering? Azzaro seems to be a brand that gets duped, so let’s see if the copycats can recreate the staying power.
Doesn’t it just, dear Nose Prose! One thing the dupers always add is more longevity, so you can just imagine the rest…
Surely 24 hours isn’t necessary. It’s not like Azzaro users are poor or don’t shower every day. Perplexing.
Ha! Ha! Perplexing and funny too, dear Yvonne, when you put it that way.