It’s come to this…
I’ll keep this one short, although the subject matter is all about longevity.
Judging from this window advertisement at my local for Azzaro Forever Wanted Absolu EDP, performance literally stands above everything else.
Azzaro isn’t the only brand pushing longevity, but this ad focuses on what seems to be the priority for an increasingly large part of the market.
It’s only a fragrance, one that lasts 24 hours apparently, but this makes me feel mad and sad at the same time.
PS: If you must know how they came up with the 24 hours thing, in smaller print, the ad says, “*Consumer test conducted on 75 men.”