Best Byredo Fragrances: 12 Releases From The Swedish Niche Brand To Get Your Nose On

Best Byredo Fragrances - Byredo Black Saffron EDP

A rhetorical question before I get to my best Byredo fragrances selection: is there a cooler perfume brand founder than Ben Gorham  (pictured, below)? The fine arts graduate and professional basketball player-turned-entrepreneur launched his fragrance company in Stockholm, Sweden, in 2006.

Image: Byredo.

Within a few years, Byredo secured its position as a leading niche house with straightforward yet distinctive compositions that range from the crowd-pleasing to the more daringly unusual.

Best Byredo Fragrances - Byredo Mojave Ghost EDP

Some recent releases haven’t hit the heights of earlier ones, but there’s still no shortage of best Byredo fragrances.

Where known, the name of the perfumer is included in brackets after the name of the fragrance.

Do you have any best Byredo fragrances?

Best Byredo Fragrances - Byredo Velvet Haze EDP

BYREDO GYPSY WATER EDP

All successful niche brands make their name with specific releases. This 2008 EDP put Byredo firmly on the fragrance map.

A celebration of Romany culture in a most romantic way, the olfactory homage begins in delicately fresh style, with notes of juniper berries, bergamot and lemon capturing the imagination. Seductive mystery wafts throughout in the form of smoky incense and aromatic pine needle notes. And then it’s time for a terrific trio of vanilla, amber and sandalwood to lay on the creaminess.

No surprises, it’s been a best-seller since its launch and remains the perfect intro to the house.

Best Byredo Fragrances - Byredo Gypsy Water EDP

BYREDO BLANCHE EDP

This 2009 release epitomises the brand’s simple yet effective approach to perfumery.

There’s a big blast of aldehydes in the opening. Most well known for its use in Chanel No 5, this synthetic gives this EDP a fresh, soapy vibe. A trio of florals – rose centifolia, peony, violet – are given the powdery treatment. Clean and sensual at the same time, the drydown features musk and sandalwood.

With the aldehydic prominence, even though used in a modern way, this fragrance is not for everyone, but will appeal to those looking for something offbeat.

Best Byredo Fragrances - Byredo Blanche EDP

BYREDO BAL D’AFRIQUE EDP (JÉRÔME EPINETTE)

Inspired by 1920s Paris and its obsession with African culture in all its forms, there’s something very joyful and uplifting about this 2009 release. It’s probably my favourite in this best Byredo fragrances round-up.

The tone is set from the opening, with its mix of citrus freshness (lemon, bergamot, neroli). Notes of rich marigold and black currant-ish buchu give it a truly African quality, with soft florals in the background. The smokiness of vetiver is perfectly partnered with musk and Moroccan cedarwood in the drydown.

It’s one of the sweeter vetiver fragrances on the market and holds the attention from start to finish.

Best Byredo Fragrances - Byredo Bal d'Afrique EDP

BYREDO LA TULIPE EDP (JÉRÔME EPINETTE)

Who says tulips aren’t fragrant? While most varieties are indeed odourless, this 2010 release showcases the floral in spectacularly scented style.

The intro of cyclamen, freesia and rhubarb notes creates a fresh spring-like mood. The rendition of tulip builds on that freshness in a lush green, slightly spicy style. It’s impressively realistic and not sweet in the least. The vetiver in the drydown maintains the green freshness, while blonde woods (the synthetic Cashmeran) brings smooth muskiness.

One of the best in the genre, it stands out for all the right reasons.

Best Byredo Fragrances - Byredo La Tulipe EDP

BYREDO OUD IMMORTEL EDP

Oud is regarded as one of the most precious ingredients in perfumery and this 2010 release does a fine job of approximating its appeal through skilful use of ingredients.

The intro sees the resinous spice of cardamom infused with the smoke of incense. The combination of richly floral Brazilian rosewood, smoky papyrus and earthy patchouli notes come together to create a remarkable oud-like result. Notes of oakmoss and tobacco maintain the illusion in the drydown.

The brand’s Accord Oud is also recommended, if you’re looking for a fruitier, leathery take on the theme.

Best Byredo Fragrances - Byredo Oud Immortel EDP

BYREDO BLACK SAFFRON EDP

Inspired by Ben Gorham’s heritage (his mother is Indian) and the importance of saffron in Hinduism, this 2012 release is not as abstinent as it sounds.

The leathery qualities of spicy saffron are played up in the intro, with a fresh hint of juniper berries and grapefruit in the background. A gently animalic leather accord is sweetened with a note of fruity raspberry and powdery violet, while Cashmeran brings a warm musky vibe to the composition.

If you’re in the market for a sophisticated leather fragrance, Byredo Saffron deserves a place in your collection.

Best Byredo Fragrances - Byredo Black Saffron EDP

BYREDO MOJAVE GHOST EDP

The Mojave Desert makes for surprisingly fertile inspiration in this 2014 release.

The intro features the silkiness of ambrette, the vegetal musk. Its pear-like fruitiness is partnered with the fresh sweetness of Jamaican naseberry, a tropical note that’s not used much in perfumery. The floral freshness of powdery violet and citrus-y magnolia is contrasted with the creamy warmth of sandalwood and more musk.

A softly evocative skin scent with a clean feel, it’s Byredo at its crowd-pleasing best.

Best Byredo Fragrances - Byredo Mojave Ghost EDP

BYREDO ROSE OF NO MAN’S LAND EDP

Taking its cue from the nickname given by soldiers to the courageous, life-saving nurses during the First World War, this 2015 release is the one for you if you’re looking for a gentle intro to a rose fragrance.

It opens with notes of Turkish rose petals, complemented by the rosy spiciness of pink peppercorns. The centrepiece is softly enveloping Turkish rose absolute, with the fruity-floral hues of raspberry blossom in the background.

Finished with an amber accord and the aromatic woodiness of papyrus, it’s a warm and agreeable fragrance that errs on the side of subtlety to make an impact.

Best Byredo Fragrances - Byredo Rose Of No Man's Land EDP

BYREDO BIBLIOTHÈQUE EDP

As its name suggests, this 2017 release (originally the brand’s most popular candle) is inspired by the ambience of a library featuring old leather books on wooden shelves.

It’s a well-executed concept that begins in fruity mode with sweet (but not too sweet) notes of peach and especially plum. The slight sweetness is further developed in the floral heart featuring peony. A violet note brings an earthy and powdery aspect.

A leather accord completes the EDP, with notes of patchouli and vetiver adding to the intimate feel of being immersed in a world of old books.

Best Byredo Fragrances - Byredo Bibliotheque EDP

BYREDO VELVET HAZE EDP (JÉRÔME EPINETTE)

A 2017 release from the Swedish niche brand that’s not as crowd-friendly as some of its other fragrances such as Gypsy Water and Bal d’Afrique, and is all the better for it.

It debuts with the lightly tropical fruity tones of coconut water and then the patchouli – earthy, rich and perhaps too powerful for some – kicks in, in a big way. When the patchouli subsides, it’s complemented by earthy cacao and wafts of musk.

There’s something BO-ish about this scent, not in an off-putting way, more seductive…

Best Byredo Fragrances - Byredo Velvet Haze EDP

BYREDO SLOW DANCE EDP (JÉRÔME EPINETTE)

I don’t always buy into the story of a fragrance, but the one for this 2019 release works a charm – “a rites-of-passage moment… high school clichés mingle…” – both in its inspiration and execution.

Jérôme Epinette conjures a suitably sweet and sticky experience with notes of opoponax, labdanum, vanilla and patchouli notes featuring prominently in the warm, almost candyfloss-y ambience.

I can almost feel the teachers scanning the young couples for any unacceptable behaviour as George Michael’s Careless Whisper creates a frisson among the young’uns.

Best Byredo Fragrances - Byredo Slow Dance EDP

BYREDO REINE DE NUIT EXTRAIT DE PARFUM

The last few years have seen a boom in extrait de parfum concentrations, as consumers demand the best available quality and powerful perfumes on every level. Sensing this shift, the clever people at Byredo launched the Night Veils Collection.

There’s plenty of blackcurrant in the opening of this 2019 release. Its fruity piquancy blends with the leathery warmth of saffron.

A voluptuous and dirty rose stands proudly in the heart of the scent. Incense amplifies the unashamed oriental atmosphere.

In keeping with the best raw materials, it settles sensually on a base of ambrette, the natural musk, while patchouli brings its characteristic earthiness to the rich composition.

Best Byredo Fragrances - Byredo Reine de Nuit Extrait de Parfum

All of these best Byredo fragrances are available in South Africa at Skins Cosmetics.

 

Jérôme Epinette Interview: “I’m Obsessed With Woods, So You Will Find Them In Almost All My Creations

Jérôme Epinette

The numerous awards Jérôme Epinette has earned in recent years speak volumes about his creative and technical expertise. These include Perfume Extraordinaire of the Year for Atelier Cologne Café Tuberosa at The Fragrance Foundation Awards 2018 and Fragrance of the Year – Universal Luxury for Byredo Tobacco Mandarin at The Fragrance Foundation Awards 2021.

Jérôme Epinette - Atelier Cologne Cafe Tuberosa

Image: Atelier Cologne.

Industry accolades aside, you’ll probably know him for his quality work for a variety of designer, niche and celebrity brands, including:

  • Byredo Bal d’Afrique EDP (2009)
  • Nest Midnight Fleur EDP (2012)
  • Atelier Cologne Santal Carmin Cologne Absolue (2014)
  • Frapin The Orchid Man EDP (2015)
  • Vilhelm Parfumerie Dear Polly EDP (2015)
  • Ellis Brooklyn Myth EDP (2016)
  • Floral Street Black Lotus EDP (2017)
  • Olfactive Studio Flash Back In New York EDP (2018)
  • Zara Vibrant Leather EDP (2018)
  • Commodity Velvet EDP (2018)
  • Ariana Grande Thank U, Next EDP (2019)
  • Guess Seductive Noir Homme EDT (2019)

Jérôme Epinette - Vilhelm Parfumerie Dear Polly EDP

Born and raised in Burgundy, France, Jérôme Epinette joined the French fragrance and flavour company Robertet in 2003 after completing his studies, which included a Master’s in Biochemistry.

His creations for Swedish niche brand Byredo established his perfumer credentials, with other companies quickly lining up to get a piece of his distinctive magic.

Jérôme Epinette - Byredo Blanche EDP

Now based in New York City, the 46-year-old speaks to Fragoom about where it all started, his love of woods and working with Ariana Grande.

WHO OR WHAT PLANTED YOUR PASSION FOR PERFUMERY?

My mom, who owned perfumes stores in Burgundy when I was young. It gave me her passion for them and allowed me to discover the world of perfumes.

YOU STUDIED AT THE GRASSE INSTITUTE OF PERFUMERY. WITH HINDSIGHT, WHAT ONE THING DO YOU DO YOU WISH THEY HAD TAUGHT YOU THAT YOU HAD TO LEARN FOR YOURSELF?

I had everything I needed to start there, from discovering and remembering a lot of synthetic and natural ingredients, to visiting fields and factories to understand the harvests and the technology behind them. Experience follows when you join a company.

Jérôme Epinette - Guess Seductive Noir Homme EDT

Image: Guess.

TELL US ABOUT THE FIRST FRAGRANCE YOU CREATED AS A PROFESSIONAL PERFUMER AND YOUR THOUGHTS ON IT NOW.

I created Montblanc Femme Individuelle EDT the first year I joined Robertet [2004]. Michel Almairac, my mentor, helped me realise this first fragrance. It is still relevant, as it was a gourmand chypre, a very popular family as of right now.

Jérôme Epinette - Montblanc Femme Individuelle EDT

Image: Montblanc.

YOU’RE VP FINE FRAGRANCE PERFUMER AT ROBERTET. WHAT DOES IT INVOLVE?

It’s a more global role, making sure all the perfumers have access to internal and external resources. I am now more involved in new processes on naturals ingredients.

IS THERE A DISTINCTIVE JÉRÔME EPINETTE STYLE? OR IS IT MORE ABOUT THE CLIENT BRIEF? 

Every single perfumer has their own signature, and it comes from the ingredients they love to use. I am obsessed with woods, so you will find them in almost all my creations.

Jérôme Epinette - Ellis Brooklyn Myth EDP

YOU’VE CREATED SEVERAL FRAGRANCES FOR BRANDS SUCH AS ATELIER COLOGNE, BYREDO, VILHELM PARFUMERIE AND ZARA. IS THAT HOW YOU PREFER TO WORK?

For Zara, creating several fragrances for the company makes it easy to understand each new project.

For niche brands, I enjoy collaborating with those clients very much, because there is a close connection between myself and the owners of the houses. I feel I am part of the brand and that motivates me to come up with something unique.

Jérôme Epinette - Zara Vibrant Leather EDP

Image: Zara.

HOW DID YOU WORK WITH ARIANE GRANDE TO CREATE THANK U, NEXT AND GOD IS A WOMAN?

As soon as I started working closely with her, you know more about what she likes and what could be relevant for her and her brand.

We had specific ideas that we presented to her through luxe brands. She is passionate about perfumes and incredibly involved in the creative process so as soon as she loves something or sees the potential, she will go for it.

Jérôme Epinette - Ariana Grande Thank U, Next EDP

Image: Ariana Grande Fragrances.

CONGRATS ON YOUR RECENT FRAGRANCE FOUNDATION UK AWARD FOR FLORAL STREET ARIZONA BLOOM (BEST INDEPENDENT FRAGRANCE). WHAT MADE THAT PROJECT DIFFERENT FROM OTHERS?

Every project is different. Michelle Feeney, Floral Street owner, had a specific idea and presented it to me. That close collaboration eased the creating process and we produced a more gender-neutral scent.

Jérôme Epinette - Floral Street Arizona Bloom EDP

WHAT PROJECT HAVE YOU JUST COMPLETED THAT YOU CAN SHARE WITH US?

Byredo Mumabi Noise EDP.

APPARENTLY, YOU CONSIDERED A CAREER IN WINE. IS THAT SOMETHING YOU STILL FIND TIME TO ENJOY?

Yes, every summer I spend time in France testing and collecting wines.

Byredo fragrances are available in South Africa at Skins Cosmetics.