
I take great pleasure in “reading” packaging. In this case I am not talking about ingredients and instructions, although I enjoy reading those too. I am talking about the subtle and not-so-subtle messages conveyed through the choice of colours and containers for a product or range.
So where I am going with this? Well, with its super-slick and clinical packaging, Lab Series is a great case study for the messages it transmits. High-Tech + High-Performance (With A Price To Match).
Founded in 1987, the American brand (part of the Estee Lauder Companies group) comes with a highly effective reputation, so this Power V Lifting Serum (from its Max LS anti-ageing line) has been on my must-try radar for some time.
As a 40-something gent, I can do with all the help I can get in fighting the signs of facial ageing (yip, that means tell-tale wrinkles and skin not being as firm as it used to be).
Apart from Lab Series’ stellar reputation, I was expecting big things from this product, as it is a serum. Unlike standard creams and lotions, a serum is packed with more active ingredients and less fillers.

I have been using this product for well over a month now, morning and night. It gets a big thumbs up for delivering on two of its promises: a much-needed moisture boost and reducing the appearance of fine lines. It’s also easily absorbed and doesn’t leave a greasy film. While it’s a premium product, you also only need to use a little each time – another of the great benefits of using a serum.
I reckon I need to use it for longer to see more visible results on the other three promises: supports natural collagen, tightens the look of contours and lifts skin’s appearance for a more sculpted appearance. I will get back to you when I am looking more chiselled.
Either way, Lab Series Max LS Power V Lifting Serum provides top results in very sexy packaging.
Lab Series Max LS Power V Lifting Serum, R650 for 30ml, is available from Edgars stores nationwide.














When a grooming product is expensive I have very high expectations. And when that product is from Mr Suave Perfection himself, Tom Ford, my expectations are even higher than usual.
I have been a big fan of Dermalogica products ever since I first tried their Daily Microfoliant, a highly effective exfoliator that’s gentle to the skin. More recently, their revitalising Charcoal Rescue Masque has been added to my list of grooming essentials.
John Varvatos Artisan EDT: A very different feel, this one, with a fresh, clean and crisp citrus blast that’s tempered by ginger and woody notes. A good choice for casual-chic moods and if you like your scent to remind you of just-washed shirts.
John Varvatos Artisan Acqua EDT: The hand-knitted rope packaging perfectly captures the Mediterranean inspiration behind this one. With lots of citrus and herbal appeal, it does a great job of conjuring up coastal life, without resorting to marine scent clichés.
John Varvatos Dark Rebel EDT: Wow! The boozy Jamaican rum opening of this one is incredible. And then there’s all that addictive sugarcane, tobacco leaf, leather, vanilla and cardamom. My favourite of the five, I keep on coming back to this very special one.
John Varvatos Oud EDP: Mr Varvatos’ take on oud is surprisingly reserved and subtle, but that’s not a bad thing in a genre that can be overpowering and intimidating. While the packaging is opulent, the juice says expensive without trying too hard.
Although the above fragrances are just a snap-shot of the John Varvatos fragrance line (there are nine other fragrances, including the recently released Dark Rebel Rider), they all offer something different to what’s currently available on the South African market. And for men browsing increasingly crowded fragrance counters that can only be a good thing.





