Category: INDUSTRY INTERVIEWS

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Francis Kurkdjian Interview: Always Looking Forward To The Future

November 6 2019 was a special day – it’s when I got to meet Francis Kurkdjian for a tête-à-tête. The Paris-based perfumer was on a break in Stellenbosch, near Cape Town, but generously agreed to a morning of interviews when he was contacted by Skins Cosmetics. Maison Francis Kurkdjian is the best-selling brand at the niche retailer, especially his ouds, Baccarat Rouge 540 and Grand Soir.

Francis Kurkdjian

When we arrive at the venue, Francis Kurkdjian is comfortably dressed in a white shirt, jeans and sneakers. There’s an opportunity to chat before the official interviews about how much he’s enjoying his holiday in the country. We’re all put at ease, as he’s approachable and authentic.

Francis Kurkdjian

But before we get to the actual interview, five quick facts about Francis Kurkdjian. They will give you an idea why he’s one of the most successful creators in modern perfumery.

  • He trained at ISIPCA, the renowned perfume school in Versailles.
  • He made a spectacular debut with Jean Paul Gaultier Le Mâle in 1995 at the age of 26.
  • This blockbuster was followed by numerous other high-profile scents. Some of these include: Elizabeth Arden Green Tea EDT (1999), Lancôme Miracle Homme EDT (2001), Guerlain Rose Barbare EDP (2005), Narciso Rodriguez For Him EDT (2007), Dior Homme Cologne (2007), Elie Saab Le Parfum EDP (2011), Carven Pour Homme EDT (2014) and Mr Burberry EDT (2016).
  • Maison Francis Kurkdjian was launched in 2009 and a majority stake was sold to the French luxury giant LVMH in 2017.
  • He has been awarded the Prix François Coty and named a Chevalier des Arts et des Lettres.

When it’s my turn to interview Francis Kurkdjian, he invites me to join him on the sofa. The conversation is wide ranging and goes on far longer than our allocated 20 minutes. I’m so excited to be talking to him that I forget to take any pictures of my own with him. So big thanks to Kim Currin, the photographer who was hired to take pictures for the special occasion.

Elizabeth Arden Green Tea

What fragrance are you wearing today?

I’m not wearing anything. I wear what I am working on, but I’m not working on anything right now. I’m taking a creative break. I’m done with 2021 and then I’ll start working on 2022.

Do you work that far ahead?

Yes, always.

Do you love planning?

I love planning [laughs]. And even not doing anything is planned.

Francis Kurkdjian

Are you a bit of a control freak?

[Slight hesitation] Yes, but in a nice way, meaning I like to plan certain things. But I am not going to freak out if something doesn’t happen the way I wanted it. I’ve learned things can be out of my control. And usually if you want to achieve great things, you can’t be a control freak. You need to delegate and accept it will be done the best way possible.

“If you want to achieve great things, you can’t be a control freak.”

Can you tell what fragrance I am wearing today?

Smoke [he smiles] and something else on the side, but I’m not sure what it is. [I’m wearing Maison Francis Kurkdjian Gentle Fluidity Silver, which was launched in 2019 as part of a fragrance duo.]

Francis Kurkdjian

Are you sensitive to smoke?

I used to be a smoker myself. I’m sensitive to everything. It’s not just about smoke. It’s just more intense.

I gave up about three months ago. I was tired of smoking and decided not to be dependent. It’s like freeing yourself. Once in a while I smoke, because I don’t want to freak out. I’m here for a birthday party and smoked a little more than I should have done. But tomorrow I will be back in Paris and will not be smoking.

Francis Kurkdjian

When did you love of perfumery start? I read in your bio that you were thinking of becoming a ballet dancer.

That was my dream. It’s still my dream job. I’m too old now.

It’s one of your passions?

It’s not a crazy passion the way people sometimes speak about doing something for passion. I hate fanaticism. It’s very scary. No matter what its objective, it’s too much. I hate fanaticism in perfumes. Sometimes you have fans in perfumes. Perfume is important, but not to a point where you have to become a fanatic.

I was a teenager in the 80s when I started to become fascinated with perfumes. Not only the scent itself. I was hooked on the whole thing – the name, the bottle, the story, the ad. The 80s were a great era for perfume. When I show my team my references, I usually I go back to that era.

What I lOVE about the 80s is that perfumes were unapologetic and big.

Yes, for a scent to be successful, it needs to be big. I remember Fahrenheit, Kouros, Giorgio, Poison…

Your big international debut was with Jean Paul Gaultier Le Mâle and it made your name. Did you feel any pressure to repeat its success?

Yes, it was my first perfume. [Long pause.] To be honest, yes. I tried to pretend not to [laughs], because I don’t like to complain. That was 25 years ago and no matter what I did afterwards, people take you back to that.

I don’t look backwards. I don’t put my prizes on my chimney. I have a very good memory, but I learned to look forward, because first of all you can’t change the past and what good does it do to complain about the past.

But for sure, it brought something different to the perfume industry. Every time I create a scent I try to bring something new. Sometimes you succeed, sometimes you don’t. It also depends on the brand you work for.

Congratulations on Maison Francis Kurkdjian celebrating its 10th year in business this year.

Merci. Thank you. I have a great business partner [Marc Chaya] who really knows how to take care of the brand.

There’s no doubting your creative flair. Would you call yourself a good businessman?

No [laughs]. I’m a good businessman from far away. I felt it was the right time for me to launch my brand, but it’s more about creative slash business. I’m not a good businessman for running a company. My business partner gives me advice and shares his creative vision with me. By far, the company has been successful thanks to him. I create scents, but he gives them resonance with the team in Paris. We now have 60 people in Paris. Every two years, we double the size of the company.

PERFUME PARTNERS: Marc Chaya with Francis Kurkdjian.

That’s a lot of people to worry about.

No, I don’t worry any more. When we sold the majority stake to LVMH, I felt freer, which is interesting. I did not expect to feel that way. If something happens to me, the company belongs to a corporation that is capable of pursuing what I started.

“When we sold the majority stake to LVMH, I felt freer, which is interesting. I did not expect to feel that way.”

You’re admired by many people for your oud fragrances, although you actually create many other types of fragrances, too. Why do you like to work with oud?

It was basically an alternative to me of using the animalic notes that I love, which are more and more forbidden in perfumery. I then asked myself: Should I use oud the way they do in the Middle East, or should I do it the way I think I should do it? Oud comes from India and it’s very popular in the Middle East, but I should use oud the way I use patchouli from Malaysia in European perfume.

Francis Kurkdjian

You juggle your maison with your work for other brands such as Elie Saab, Burberry and Kenzo? How do you approach them?

I am doing less recently. It’s a different mindset. The best comparison I can give you is if you’re an actor and you perform in a movie with a director on a set that’s not yours. When I work for someone else, first of all you need to read a script, which is a brief, and you search for what can resonate with a part of you. You’re given most of the work. I mean you’re given the material, the landscape is designed for you.

Whereas for my brand, I am the source of the inspiration, and then with my team I build around it. But it’s very egocentric. I’ve always been scared of that egocentricism, because [laughs] I see the damage it brings to the creative community. I got scared when I started working for some other people and I saw the egomania and craziness. You don’t really want to become one of those monsters.

Which perfume do you want to be remembered most for?

Not yet. I hope I have a few more years. I give myself 10 years. I was shocked when I saw Nureyev dancing in one of his last performances and felt sad, even though I had much respect for what he’d achieved. It’s like a singer and they keep on singing their old standards. There’s something sad and heavy and heart-breaking about that. I don’t want to be a perfumer without something to say.

“It’s like a singer and they keep on singing their old standards. There’s something sad and heavy and heart-breaking about that.”

I think I have found for me the definition of getting old. It’s when you think it was better before, when you start saying it was better yesterday. When you start thinking about yesterday, basically you are thinking the future is not for you. I want to make sure I’m not going to be indulging in that kind of nostalgia.

How do you keep inspired?

It’s simple, but it needs work. You have to stay connected with your era. I know I’m part of the five percent of the global population who’s very lucky. I can walk in the street and I’m not famous. I can go to the supermarket and chat with the cashier about life. I have that freedom of interaction. Some people don’t have that, because they are too famous.

I also try not to post too many things on Instagram about what I have and what I do. Once in a while I do it. I did it yesterday, because I thought it was important to do it. Otherwise I am not in that cult. I think perfume is not appropriate to become a cult. It’s invisible.

Maison Francis Kurkdjian fragrances are available at Skins Cosmetics. 

Francis Kurkdjian

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Gilles Thévenin Interview: Leading Lubin Into A New Era Of Haute Parfumerie

Gilles Thévenin

The perfume gods were clearly thinking of me a few months ago when a friend very generously gave me a bag full of Lubin samples. He’d been given them when he met the president of the legendary French perfume house, Gilles Thévenin, on a trip to Europe. I’ve been aware of Lubin for several years, but had never had the pleasure of smelling any of their fragrances. So what a joy it has been to go through the samples from their various collections, including Classique, Talismania and Evocations.

Gilles Thévenin

I’ve loved many of the scents I got to try, especially the deeper oriental scents Akkad EDP and Korrigan EDP, created by Delphine Thierry and Thomas Fontaine respectively.

My favourite, though, would have to be Upper Ten EDP, created by Thomas Fontaine. It opens in lightly fresh and spicy territory with notes of pink pepper bergamot, juniper berries and specifically cardamom. The spicy profile is amplified with a big dose of cinnamon, which is beautifully contrasted with a deep leather note and a hint of juicy peach. The drydown is all about the balance between the rich woody and earthy aspects (cedar, sandalwood, patchouli) and musk. Distinctive in its own right, I can also definitely say it’s a Lubin creation, having now tried many of the house’s releases.

Gilles Thévenin Interview

I contacted Gilles Thévenin via email and he answered my questions on the same day I sent them to him. Before we get to the interview, though, I will give you a super-quick history of the house.

Pierre-François Lubin (pictured below) founded the maison in Paris in 1798. Early customers Gilles Théveninincluded Napoleon’s wife, Empress Joséphine, and the Russian and English royal courts. The 19th century saw its expansion under apprentice Felix Prot and his son, Paul. Both of them innovated the business with the construction of factories.

Lubin was particularly popular in America in the 20th century, with releases such as Nuit de Longchamp (1937) and Gin Fizz (1955) capturing the spirit of the times. It stayed in the Prot family until the end of the 1960s, but fell into decline after being sold. Gilles Thévenin revived the company in the early 21st century with Paul Prot’s sons, Laurent and Frédéric.

Tell me about your background.

I graduated from a French business school in 1981. Then I left for Asia, where  I spent two years at the trade commission of the French embassy in Jakarta. I travelled around Asia, from China to Nepal, and to remote places before they were invaded by mass tourism. Back to France, I started my career in perfumes in the mid-1980s, the golden age. I spent most of my career at Guerlain, where my last assignment was the international direction of creation. I left Guerlain when the family decided to sell to the LVMH group.

Gilles Thévenin

Why did you decide to buy Lubin?

I realised in 1996 that Lubin had been purchased two years before by Wella, the German group I was working for, together with a bunch of other brands. Among those brands was the Gucci perfume licence. I was then working at Parfums Rochas, which belonged to Wella as well. Everyone at Wella was obsessed by Gucci and the new potential the brand would offer under the direction of Tom Ford. They would entirely focus on the launch of Envy, the first Gucci fragrance of the new generation, planned in 1996.

Gilles Thévenin

In my eyes, on the contrary, Lubin, a legendary French brand, looked much more interesting. I had been impregnated by traditional luxury perfumery at Guerlain. After I tried convincing the board of the group to start Lubin again in the field of “haute parfumerie”, I realised they wouldn’t do it. I decided then to go on my own. It took another six years, after I left Rochas in 1998, before I could get hold of the brand and its archives, which were sold to me in 2004.

Gilles Thévenin

“The first challenge was to avoid confusion with those fake old brands with no heritage whatsoever.” – Gilles Thévenin

What challenges have you experienced since you bought the company?

Unfortunately, many people have started fragrance businesses in recent years based on new registrations of ancient brands, pretending they are the legitimate owners of the brand’s heritage. In the case of Lubin, where the former owner’s descendants came on board with me in 2006 as investors and partners, the first challenge was to avoid confusion with those fake old brands with no heritage whatsoever.

Then the financing, of course – not the easiest part. Finally, to find the “noses” who would understand the brand’s spirit and who would be able to work on the heritage scents, making them compatible with today’s sanitary regulations, without spoiling the original creations.

How have you kept the balance between heritage and modern relevance?

It’s a question of impregnation. Lubin is a brand with a long heritage and an olfactory signature – not that much rational, more like a soul. Lubin has a life of its own, and everyone after having worked a few months with us is able to tell, when smelling a new scent in development, “This is Lubin”, or “It’s not”.

How involved are you in the creation of the fragrances?

I am not a perfume composer, in spite of my long experience. I work mainly with two perfumers, Delphine Thierry and Thomas Fontaine, whose personalities are very different. They both have a precise idea on how to interpret a Lubin creation. Both of them are right in a way. The brand has a rich, multi-faceted personality and a culture of freedom of creation. There’s no marketing briefs here – it’s all about sharing ideas, stories and scent directions.

SHARING IDEAS: Delphine Thierry is one of the perfumers who works with Gilles Thévenin.

Everyone is pulling towards his or her own beliefs on how it should be. I am supposed to make all that work together and keep a certain stylistic coherence. But I don’t consider myself a creator, or an author, nor even a creative director. I just make sure everything runs smoothly and that our perfumes live up to Lubin’s reputation.

LUBIN NOSE: Thomas Fontaine works closely with Gilles Thévenin to maintain the brand’s reputation.

Does Lubin have a distinctive olfactory style?

It’s not for me to judge. I know that I am very fond of the old Lubin scents that we were able to reproduce (for our own information, because it would not be allowed to sell them as they are). It’s my taste and I guess the new scents we make are from the same lineage.

“What defines a style in perfumery is no more than one’s personal taste.”

What defines a style in perfumery is no more than one’s personal taste: for certain ingredients, certain type of accords, and the way the scents develop on the skin. As far as Lubin is concerned, persistent but not overwhelming, most of the time with a soft lift, not a strong one, head notes which remain discrete and not too assertive, and always a very rich dry down with lots of balms and precious woods.

Gin Fizz is one of the house’s classic scents. Is it still made according to the same formula?

The original formula was adapted several times since 1955, because the international regulations change very often. When I took over, the last formula was quite far from the original one. We started again in 2008 from the 1955 original “Henri Giboulet” formula, then it took more than one year to have former lady users recognise “their” scent”. The composition is close, but not identical, of course. Thomas the perfumer had to invent some tricks…

CLASSIC FORMULA: Paul Prot and perfumer Henri Giboulet working on Gin Fizz in 1955.

Which fragrance is the house’s best seller?

We have several good sellers: Gin Fizz, of course, but also Akkad, Grisette, Black Jade and Idole are best-sellers on a worldwide basis. But every single country has its peculiarities, sometimes with unexpected leaders. Epidor is dominant in Anglo-Saxon countries, while L’Eau Neuve is a big hit in France.

Do you have a favourite Lubin fragrance?

Several, the ones that I sometimes wear, some of them even discontinued for legal reasons. But I should say my SOTD is always a perfume that is not released yet, which I enjoy very egoistically, knowing that no one else in the world has access to it. This is the real time of the discovery, before you have the opportunity to smell it on other persons.

All images supplied by Lubin, except Lubin Upper Ten. The Lubin boutique can be found at 21 rue des Canettes, Saint Germain des Prés, 75006 Paris. For more information on Lubin, read here. 

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Le Jardin Retrouvé Interview + 15% Discount Code

Le Jardin Retrouvé

Heritage has become an over-traded term in niche perfumery. Some houses (no names mentioned) even invent it to give themselves more credibility. Le Jardin Retrouvé is not one of those companies. Founded by Yuri Gutsatz in 1975, the Paris-based brand can justifiably claim to be one of the pioneers of niche perfumery, along with L’Artisan Parfumeur.

“The Paris-based brand can justifiably claim to be one of the pioneers of niche perfumery, along with L’Artisan Parfumeur.”

Born in 1914 in St Petersburg, Russia, Yuri eventually settled in Paris, where he met legends such as perfumer Jean Carles (Miss Dior) and Louis Amic of Roure Bertrand Fils & Justin Dupont. He was chief perfumer at the French company for three decades, but became frustrated with the increasingly commercial demands (and limitations of) perfumery. He was also was one of the original founders of the global scent archive the Osmothèque.

Le Jardin Retrouvé

CREATION MASTER: Yuri Gutsatz at work in 1935.

When Yuri founded Le Jardin Retrouvé in the 70s, he emphasised the importance of quality ingredients. It’s one of the reasons why the family business became a cult favourite over the next few decades. After his death in 2005, the maison declined and eventually ceased to operate. Realising the treasure trove they had at their disposal, Yuri’s son, Michel, and his wife, Clara, relaunched the company in 2016. Much to the joy of previous fans and a new generation of consumers. They chose perfumer Maxence Moutte to recreate fragrances from Yuri’s original formulas.

Le Jardin Retrouvé

HERITAGE GUARDIANS: Yuri’s son, Michel, and his wife, Clara.

I received a sample pack and a 15ml bottle of Tubéreuse Trianon from the company. The discovery kit contained the following seven EDPs: Eau des Délices, Citron Boboli, Sandalwood Sacré, Rose Trocadéro, Verveine d’Été, Cuir de Russie and Tubéreuse Trianon. The decision to call the company Le Jardin Retrouvé was a wise one. There’s something very natural smelling about all of these fragrances. Le Jardin Retrouvé also makes use of synthetics, which is perfectly acceptable by me. These are scents to personally savour for their quality, craftsmanship and creativity. The kind you want to yourself. No need to broadcast them for the approval of others.

Le Jardin Retrouvé

I’ve enjoyed wearing every one of them, but two stand out for me. The first is Cuir de Russie. For a superbly evocative review of it, read fellow blogger Elena’s review here.

Tubéreuse Trianon, inspired by a walk in the gardens at the Palace of Versailles, is a personal favourite of mine. I’m always keen to try fragrances containing the white floral and this EDP is one of the best I’ve smelled so far.

It opens with an unmistakable waft of tuberose, which is sourced from India. Fresh and luscious, it’s complemented by notes of jasmine and ylang-ylang, without smothering them. Hints of raspberry, coconut and coriander add another dimension to the scent. As to be expected, it’s on the sweet side, but in a sophisticated way. I’ve been wearing Tubéreuse Trianon in sweltering heat here in Johannesburg. It’s the ideal weather to reveal its complexity.

Michel and Clara answered the following questions. At the end of the interview, you will find details regarding a fabulous 15% discount.

In what ways was the founder of Le Jardin Retrouve, Yuri Gutsatz, a pioneer of niche perfumery?

Michel: For 30 years Yuri worked as a Chief Perfumer at Roure Bertrand Fils et Justin Dupont. This was the company that created the business model for perfume brands that still exists now, whereby there are “noses” in each company who create fragrances using a palette of ingredients. The perfumes that are produced are largely driven by marketing briefs, prices, availability of ingredients, etc, and not by creation.

Yuri became dissatisfied with this model. So at the age of 61 he decided to launch Le Jardin Retrouvé, which was the first perfume brand to not follow this model and therefore the first niche perfume brand. He believed that creating perfume is an art and that a perfumer has the power to create true moments of beauty. In creating Le Jardin Retrouvé he distanced himself from the mass production of perfumes and had the chance to create beautiful perfumes without restrictions.

Le Jardin Retrouvé

How did you relaunch the brand while striking a balance between heritage and contemporary tastes?

Clara: When we relaunched the brand we had a choice of about 30 perfumes. Guided by our customers and perfume experts, we chose seven perfumes to launch.

We have an active Facebook group called Le Jardin Retrouvé & YOU which is full of perfume lovers of 34 different nationalities. When we launched our limited edition fragrances (Jasmin Majorelle, Bois Tabac Virginia, Oriental Sans Soucis) we asked our Facebook group to vote for the most popular. Based on their tastes, we decided to launch three out of the four perfumes we offered. We chose to enhance an artistic background, which already existed in the perfumes, by using contemporary digital collages I created.

Why did you choose Maxence Moutte to recreate Yuri’s perfumes?

Michel and Clara: A long time ago we were at a wedding and Maxence was there. He is the brother of a good friend of ours. As a professional perfumer he knew about Yuri. He came up to us with lots of questions about him and also said he’d love to see Yuri’s laboratory. When we relaunched the brand we immediately asked him if he wanted to be part of the adventure and to our delight, he said yes.

RELAUNCH TEAM: Clara and Michel with Maxence Moutte.

What makes your store in Montmartre a unique experience?

Clara: It has our whole range of perfumes, candles and skincare. Above each perfume is an artwork by me reflecting the fragrance. It is also where we host our experiences where you can learn about our secret world of perfumery.

When you enter our store you see our “Wall of Emotions” where people leave lovely notes about their experience at Le Jardin Retrouvé. Then we have our timeline where you can see clearly the brand’s unique history. We are one of the only perfumeries in Paris that has a laboratory in store. In the laboratory you can see all the ingredients that Maxence uses to recreate Yuri’s perfumes and Yuri’s first formula which he created in 1934. Finally we have our Experience Room, an immersive and multi-sensorial space where you can discover our perfumes in the magical garden I created.

Will new fragrances be added to the collection?

Michel and Clara: We still have lots of Yuri’s formulas that are yet to be recreated. Our candle, Mousse Mystique, is very popular and there is demand for that to be turned into a perfume.

The Le Jardin Retrouvé store can be found at 55 rue Montmartre, Fond de Cour Rez-de Chaussée, 75002 Paris.

GET YOUR 15% DISCOUNT!

Visit the Le Jardin Retrouvé website and use the code RICH-LJR to get a 15% discount for two purchases you make. This special offer is valid until the end of 2019.

*All images provided by Le Jardin Retrouvé, except Tubéreuse Trianon. 

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Rodrigo Flores-Roux Interview: “I Like Perfumes Big And Bold And To Make A Statement”

Rodrigo Flores-Roux

Images of Rodrigo Flores-Roux: Givaudan.

I’ve been thrilled to interview several perfumers since the launch of my blog in 2016. Most of these have been email interviews, though. So I was particularly excited when I got the opportunity to chat on the phone with Mexican-born perfumer Rodrigo Flores-Roux.

Rodrigo Flores-Roux

My first introduction to a Rodrigo-Flores Roux fragrance was the perfectly named Clinique Happy EDT, although I didn’t know at the time it was one of his creations. More recently, I’ve loved his fragrances for the American designer John Varvatos.

Rodrigo Flores-Roux - John Varvatos Artisan Blu EDT

These above-mentioned fragrances only touch the surface of the variety of fragrances Rodrigo Flores-Roux has created over the past two decades. A squiz at the list below will tell you why he’s so well regarded in the industry:

  • Donna Karan Black Cashmere EDP (2002)
  • Dolce & Gabbana Velvet Vetiver EDP (2011)
  • Tom Ford Neroli Portofino EDP (2011)
  • Arquiste Anima Dulcis EDP (2014)
  • Aedes de Venustas Oeillet Bengale EDP (2014)
  • Commodity Leather EDP (2017)
  • Elizabeth Arden White Tea EDT (2017)
  • Frassai A Fuego Lento EDP (2018)

Rodrigo Flores-Roux - Elizabeth Arden White Tea EDT

Rodrigo Flores-Roux called me from the New York studio of Givaudan, the fragrance company where he holds the position of senior creative perfumer/vice-president perfumery. From the short time we spoke together,  his passion for his work was unmistakable, and his strong Mexican accent just added to his charm.

Do you remember any fragrances from your childhood?

Yes, many. There were lots of conversations around perfume. My mother adored very sophisticated, very French perfumes such as Lancôme Magie Noire. My grandmothers wore Lanvin and Caron perfumes.

You studied at ISIPCA and had an internship with Jean-Claude Ellena. What did you gain most from that experience?

He taught me many things, which I still apply to my work today. For example, he taught to formulate in such a way that every single raw material has a function, even though he’s a minimalist and I am not.

Apart from smart formulation, he also taught me that the most important sense in perfumery is not just smell – it’s hearing and listening.

“Jean Claude-Ellena taught me that the most important sense in perfumery is not just smell – it’s hearing and listening.”

What was the first fragrance you created? What do you think about it now?

In the international sphere, I was fortunate to have co-created Clinique Happy with Jean-Claude Delville. That fragrance is now a historical, classic reference. We were onto something there, experimenting with new fruity, citrus, spicy, floral notes. It’s emotionally connecting. The name is perfect for the smell. It was launched on June 7 1997, so it just turned 22 years old.

Rodrigo Flores-Roux - Clinique Happy EDT

What’s essential when you create a fragrance?

First of all, I want to communicate pleasure and a love of life. There is a place for delicate perfumes, but that’s not my scene. I like them big and bold and to make a statement. Another important thing for me is love. You put so much love into your perfumes so when someone chooses to make them a part of their life because they love your work, that’s the reaction I want.

Tell us about some of the perfume projects you have just finished working on.

I’ve very proud of Aether Suprae. It’s a very short formula and has the biggest dose of a captive material that Givaudan has been playing around with for years – Akigalawood. It comes and goes and has a bit of a presence like a ghost.

Rodrigo Flores-Roux - Aether Suprae EDP

I’ve also finished working on White Diamonds En Rouge by Elizabeth Taylor. It’s been chosen by the Elizabeth Taylor Aids Foundation to help raise funds and awareness. In the year of the anniversary of the Stonewall riots, I am very happy to be helping a cause that has touched the gay community so much. It’s an unusual perfume and I put a lot of love into it.

Rodrigo Flores-Roux - Elizabeth Taylor White Diamonds En Rouge EDT

You’ve created most of the John Varvatos fragrances. I have several of them in my collection. Why do you enjoy working on this brand so much?

Thank you. Apart from the Nick Jonas collaborations, there have been 15 fragrances in 15 years. Not bad for a record. John and I click together. Some of the fragrances are now considered classics, such as the original, and Artisan celebrated its 10th anniversary this year, which is very cool.

Rodrigo Flores-Roux - John Varvatos Artisan Pure EDT

I especially enjoy John Varvatos Dark Rebel and Dark Rebel Rider.

Those perfumes were John and I exploring the vision of light and dark together. They are very well liked by connoisseurs. Thank you for that.

Have you ever had to compromise your vision on a fragrance project? How do you deal with that?

I would be lying if I said that I have never compromised. As a perfumer you don’t make a perfume alone. There’s many factors to consider. Number one, what is the client looking for? That’s where listening becomes so important. We’re committed to a mutual success, so then it’s a case of ok, let’s give that a try. Many good things happen like that.

Rodrigo Flores-Roux - Aedes de Venustas Oeillet Bengale EDP

Is there a particular ingredient you don’t like working with?

Anything that’s very sugary, very caramel-y, very gourmand is not exactly my taste. I don’t think I’ve ever used everlasting flower successfully in a fragrance. On the other side, I am very comfortable with citruses and I love florals and leather.

There are some terrible gourmands on the market.

I didn’t use the word “terrible” [laughs]. In Mexico we always say that perfumes are made for different tastes. There are a lot of perfumes that serve a purpose on the market.

Rodrigo Flores-Roux

 

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Jacques Huclier Interview: The Immersive Perfumer

Jacques Huclier

Image: Givaudan.

Jacques Huclier made his mark in spectacular fashion in 1996 when Mugler A*Men EDT was unleashed on the market. An audacious gourmand with lashings of caramel, coffee and patchouli, there was nothing like it at the time. More than 20 years later, this love-it-or-hate-it EDT is still in production. Its succession of flankers, all created by Jacques Huclier, is proof that not all follow-ups are a case of diminishing returns.

Jacques Huclier - Mugler A*Men EDT

While Jacques Huclier will always be known for Mugler A*Men, there’s far more to the Frenchman than this association. Over the years, he has produced numerous other notable fragrances. These include:

  • Nina Ricci Ricci Ricci EDP (2009)
  • Gucci Guilty Pour Homme EDT (2011)
  • Davidoff Horizon EDT (2016)
  • Azzaro Chrome Pure EDT (2017)
  • Boucheron Quatre Absolue de Nuit Pour Homme (2017)
  • Roberto Cavalli Imperial Hyacinth EDP (2018)

Jacques Huclier - Gucci Guilty Pour Homme EDT

His work for Map of the Heart deserves a special mention. He began collaborating with this Australian niche fragrance brand in 2014.

Why is perfumery so important to you?

Perfume is my passion and an olfactive art – it is about both creation and creativity. It is always a challenge to create the perfect and most relevant fragrance. I relish this creative challenge due to my competitive spirit. I find the creative process of designing a fragrance tremendously exciting; it brings out the best in you when your ultimate goal is to win.

Jacques Huclier

What do you remember most from studies at ISIPCA?

ISIPCA is where I discovered the fascinating world of the senses, the amazing power of the sense of smell and the beauty of fragrance. It is also where I met fabulous and inspiring perfumers and knew this was the right career path for me.

“I learned how to lose with grace, humility and perseverance.”

What didn’t they teach you at ISIPCA that you learned through experience?

I learned resilience. A most important and critical lesson! I learned how to lose with grace, humility and perseverance. But I also noticed how exciting it is to develop beautiful accords and fragrances – it was already a real source of great happiness.

Did you have a mentor in your career?

Olivier Cresp and Pierre Bourdon were early mentors of mine. I had the wonderful and fortunate opportunity to work alongside them and to watch how they work and create.

INSPIRATION: Olivier Cresp was one of Jacques Huclier’s mentors.

How do you go about creating a fragrance?

I always start with a strong accord and signature. Uniqueness is key for me. At the same time, a fragrance has to be wearable, pleasant and deliver emotion.

My method is to work with short formulas as often as I can to ensure the result is a clear message. This allows me to control the formula and to really understand the balance of the ingredients.

Jacques Huclier - Mugler A*Men Kryptomint EDT

Research is also an important part of my creative method. I immerse myself in the brand or the individual I am designing for. I will visit a brand’s store, observe the consumer, experience the brand and the lifestyle.

You’re probably most well known for your Mugler A*Men creations. A blessing or a curse?

My Mugler A*Men creations are very meaningful to me. It’s been a blessing to collaborate with this iconic designer, who’s known for disruption and his own signature. A*Men was the first fragrance to use a coffee note. I am so proud of this fragrance and amazed by its fan community, who are highly loyal to it. It gives me great pleasure to smell someone wearing it when I walk down the street and catch their scent.

Jacques Huclier - Mugler Amen Pure Havane EDT

You’ve produced a number of fragrances for Map of the Heart. Why do you enjoy working with this brand?

It’s been over five years since I started my collaboration with the Map of the Heart team. This brand is true haute parfumerie and working with it allows me complete creative freedom without boundaries. It is a wonderful partnership with Sarah Blair and Jeffrey Darling [the company’s co-founders], as we have common knowledge and a synergy in our creative process. We share a passion for travel – always seeking unique atmospheres and destinations for our inspiration. I treasure this original brand and our special relationship.

Jacques Huclier - Map of the Heart Red Heart v.3 EDP

What would people be surprised to know about Jacques Huclier?

How adventurous I am as an intrepid explorer. I love sailing, hiking and travelling the world. These passions give me perspective, to see things from different angles, as well as a feeling of total freedom. There is nothing like the open sea before you, the wind in your sails, and the excitement of what you might discover.

For more info on Map of the Heart, read here.

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Memo Paris: Interview With Creative Director Clara Molloy

Memo Paris - Clara Molloy

STORYTELLER : Clara Molloy is the creative director of Memo Paris. Image: Memo.

Travel has always been a popular source of inspiration in perfumery. And Memo Paris excels at using this trope in its perfumes and story-telling. The Paris-based niche fragrance company was founded by husband and wife team, Clara (creative director) and John Molloy (president) in 2007. Their love for travel is reflected in all of the brand’s collections: Art Land, Cuir Nomades, Escales Extraordinaire, Graines Vagabondes and Les Echappées.

“Memo Paris has especially made a name for itself with its superbly evocative Cuir Nomades collection.”

Memo, named after Clara’s fondness for collecting her travel memories, has especially made a name for itself with its superbly evocative Cuir Nomades collection. It includes standouts such as French Leather EDP, Moroccan Leather EDP, Russian Leather EDP and the recently launched Oriental Leather EDP.

Memo Paris - Store Exterior

MADE IN PARIS: The exterior of the Memo store at 34 Rue Cambon, 75001, Paris. Image: Memo Paris.

Memo Italian Leather EDP opens with a greenish tomato note, which immediately lets you know this is not the usual leather fragrance. There’s a big dose of creamy vanilla throughout, which is a perfect partner for the buttery leather. Notes of galbanum, tolu balsam and benzoin just add to the sense of luxury.

Memo Paris - Italian Leather EDP

I have smelled many beautiful fragrances over the years. But it’s the special ones that really make an impression. Memo African Leather EDP belongs in this special category. It opens with a big dose of cardamom and saffron. The leather accord that follows is pronounced and rich and complemented by cumin, patchouli, oud and vetiver notes. It truly captures the smells of an African landscape.

Memo Paris - African Leather EDP

I’ve tried samples of various other Memo fragrances and what stands out for me is their undeniable quality and ability to transport the wearer with their well-crafted blend of superior ingredients.

I sent Clara some questions and this is what she had to say…

What was missing from the niche fragrance market when you decided to launch Memo?

We were sincerely not thinking about markets and markets shares when we launched our brand. We were thinking about doing the most beautiful brand we could imagine with a very qualitative approach.

“I truly believe landscapes are alive and they inspire our best creations.”

Has your founding inspiration changed at all since your launch in 2007?

Memo is about travelling and landscapes. This has not changed. I truly believe landscapes are alive and they inspire our best creations. Of course, over the years my curiosity has changed. I want to discover even more remote beautiful places and even more amazing perfumes.

Memo Paris - Store Interior

GOLD STANDARD: The luxurious interior of the Memo store in Paris. Image: Memo.

In what ways is Memo a luxury fragrance brand?

If luxury means quality, then we are a luxury fragrance brand. I see more myself as an independent artisan.

What is your role as creative director?

My role is to find stories.

Your husband, John Molloy, is the co-founder of Memo. Is it ever tricky working with him in both a business and personal capacity?

Is it very tricky to be married? Not for me. I love sharing my journey. Then the question of working or not working together is secondary. We have very different roles and we respect each other.

Memo Paris - John Molloy

PERFUME PARTNER: Clara’s husband, John Molloy, is the co-founder and president of the brand.

What is the company’s best-seller?

It depends on the country. It could be Inlé, Irish leather, French Leather, Marfa…

I’m a big fan of your Irish Leather EDP. How did you and perfumer Aliénor Massenet go about capturing the unique “Irishness” of this scent?

Thank you! My husband is Irish, so we had a lot of pression for this perfume. We always go back to his house in Ireland where his family raises horses. Our inspiration was the wind blowing on the grass there.

Memo Paris - Irish Leather EDP

All of your fragrances have been created by Aliénor Massenet. Why is she your nose of choice?

Most of them, yes. Because we can talk to each other. It is so difficult to find the right words for perfumes as they are abstract. With Aliénor, it is really easy. She gets what I am saying quickly and vice versa.

Memo Paris - Alienor Massenet

FROM ABSTRACTION TO REALITY: Aliénor Massenet has created most of the Memo fragrances.

What’s next for Memo?

A lot of novelties… Winter Palace has just been launched and we are all very excited. The subtleness of this ambery tea is beautiful.

Where do you think the niche sector is heading?

All of our competitors that started when we launched have sold their companies. There are many brands and many more to come. I hope everyone will keep in mind that niche means high standards. Otherwise there is no point in being niche.

Memo Paris fragrances are available in South Africa at Skins Cosmetics. https://www.skins.co.za

Memo Paris - Winter Palace EDP

Image: Memo.

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Honorine Blanc Interview: The Perfectionist Perfumer

Honorine Blanc Portrait

IMAGE: Firmenich.

Self-proclaimed perfectionist Honorine Blanc is one of Firmenich’s master perfumers, alongside luminaries such as Alberto Morillas, Olivier Cresp and Nathalie Lorson. It’s easy to see why she has earned this accolade when you consider her many creations and her drive.

Before we get to the interview with Honorine Blanc, here are some essential facts about the passionate creator.

Honorine Blanc Portrait

HONORINE BLANC 101

Background: Born and raised in the Lebanon. Moved to Paris at the age of 16.

Education: Masters degree in Maths, Physics and Chemistry.

Perfume education: ISIPCA, Paris.

Mentors: Sophia Grosjman and Carlos Benaïm

Works for: Firmenich in New York.

Creations and co-creations include: Lanvin Rumeur 2 Rose EDP (2006), Ralph Lauren Polo Explorer EDT (2007, Beyoncé Heat Rush EDT (2010), Juicy Couture Viva la Juicy Gold Couture EDP (2014), YSL Black Opium EDP (2014), Tom Ford Noir Anthracite EDP (2017), Lancôme La Nuit Trésor à la Folie (2018).

Favourite authors:  Stefan Zweig and Kahlil Gibran.

Favourite artist: Gerhard Richter.

Honorine Blanc

CREATIVE EXPRESSION: Honorine Blanc loves the works of Gerhard Richter.

What‘s the attraction of perfumery for you?

I enjoy this unique universe for both its technical and psychological facets. In a constant search for creating the right balance between beauty and addiction, I like to play with imperfections and try to master them. I define myself as a perfectionist.

“My curiosity constantly pushes me into the unknown and way out of my comfort zone.”

I love giving and sharing and never stop playing with boundaries and tensions to unveil the most surprising formulas. I’m passionate about being a trailblazer for young perfumers to be their own version of spectacular. I also adore transforming the magical way I feel fragrance into beautiful emotional experiences for those who wear my perfumes.

Honorine Blanc - YSL Black Opium EDP

Where did you study perfumery? What do you remember most from that experience?

I went to ISIPCA Paris and was then taken under the wings of Sophia Grosjman and Carlos Benaïm – two of perfumery’s greatest icons – at IFF, New York. But formal study is just part of the journey. I’m always learning. My curiosity constantly pushes me into the unknown and way out of my comfort zone. What I remember? To create from the heart. Follow my instinct. Be original. I would never betray myself. My creations are part of me.

Honorine Blanc - Sophia Grojsman

MENTOR: Honorine Blanc received invaluable guidance from the great Sophia Grojsman.

What fragrances have you created recently? Please tell us about them.

Woman by Calvin Klein EDP. What a wonderful challenge!  Today’s woman is so multifaceted. Both simple and complex, empowered and vulnerable. I sought to express that richness in this fragrance. For Éclat de Vert Parfum by Aerin, throughout the creative process, I didn’t follow the trend, but played with iconic natural ingredients to create a very feminine structure. 

Honorine Blanc - Calvin Klein Women EDP

IMAGE: ro.calvinklein.com.

What trend in modern perfumery are you most excited about?

I prefer not to think in terms of trends, as we’re a world of individuals. But well-being is definitely the new luxury, along with a return to nature.

Do you have a favourite fragrance?

The distinctive fragrance of early morning. The perfume of skin. All of my creations and everything I’ve yet to create.

Have you ever had to deal with the disappointment of a client wanting to dilute your fragrance?

The development process may sometimes bring some frustrations. But we respect each other. I listen with my heart if they ask for changes and I also encourage them to open up to feeling the fragrance my way.

Honorine Blanc - Aerin Éclat de Vert Parfum

IMAGE: aerin.com.

What do you consider to be the highlight of your career?

Being acknowledged by my clients and peers is key. I love to feel there is always another highlight waiting to surprise me. What’s important is that I wake up every day with new ideas and full of creative energy.

Is perfumery still a male-dominated industry?

No, I don’t think so. The creator’s perception of the world – our emotions, feelings and our personal universe – make the difference. Perfumery, in its purest sense, is about being authentic, individual and open to emotion. Man or woman, creative spirits can shine in the perfume industry if they’re brave and humble enough.

Honorine Blanc - Cacharel Yes I Am EDP

What project are you working on next?

All will soon be revealed! I’m very busy and that’s exactly how I like it.

Sources: Fragrantica.com, http://www.fragrance.org

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DS & Durga: An Interview With Perfumer David Seth Moltz

DS & Durga Cowboy Grass EDP

When husband and wife, David Seth Moltz (a musician) and Kavi Moltz (an architect) launched DS & Durga in 2007, they did so without a plan in mind. Twelve years later, the perfumer and creative director’s NYC-based company is a well-respected (I would say “very cool”) niche fragrance brand that produces perfume, candle, body and car products.

DS & Durga - David Seth Moltz

SELF-TAUGHT: David Seth Moltz didn’t go to perfumery school, but taught himself the tools of the trade.

It’s easy to be a cool brand, but a cool brand with longevity is something else altogether. DS & Durga have achieved this through distinctive (often unusual), high-quality fragrances that take their inspiration from music, art, nature and design.

I got hold of self-taught perfumer David Seth Moltz via Instagram and these are his replies to my questions.

DS & Durga Italian Citrus EDP

What makes DS & Durga stand out in an increasingly saturated niche market?

We are perfumer- and designer-owned. Our scents are a true reflection of our ideas and are not filtered through another perfumer.

You’ve been labelled a “hipster” fragrance brand. What are your thoughts on that?

Not sure what that really means. Doesn’t sound too positive, though.

DS & Durga Radio Bombay EDP

What was your goal when you originally launched DS & Durga in 2007? Has that changed at all?

At the beginning, we were just flying by the seat of our pants. We were surprised by the response and excited to make something with our own hands. We still have the same desire to create, but with more tools. Ultimately, it’s about spreading joy to as many people as possible.

“We still have the same desire to create, but with more tools.”

You and your wife, Kavi, founded DS & Durga. Why do you have such a strong working relationship?

We respect each other’s spheres of expertise.

DS & Durga - Kavi Moltz and David Seth Moltz

AREAS OF EXPERTISE: Kavi Moltz (creative director) and David Seth Moltz (perfumer) are the husband and wife team behind DS & Durga.

You didn’t study perfumery. Has that been an advantage for you?

I think so. I have my own systems of how aromatic materials work.

Where does your creativity come from?

God.

You’ve recently opened your new NYC store. Why should we visit it?

It has everything we make in one place the way we want you to experience it. You can talk to the founders or our small team and get deep inside what we do and how we do it. Nolita is also a great neighborhood to visit.

DS & Durga store

BUSINESS DEVELOPMENT: The interior of the new DS & Durga store in Nolita, NYC.

One of my favourite DS & Durga fragrances is Debaser. I know the Pixies reference, but I wasn’t expecting all of that delicious fig and coconut for such a rock n roll-referenced fragrance…

Yep, it’s a reference to my youthful understanding of that provocative music on hot summer nights.

On the music theme, you collaborated with Duran Duran last year to celebrate their 40th year in the music biz. What do you remember most from that collaboration?

Working closely with Simon [le Bon, the band’s lead singer] on the fragrances.

DS & Durga El Cosmico EDP

Tell us about your latest fragrance, DS & Durga EDP?

The DS scent is part of our gold label line where we use ridiculously expensive materials without worrying about the retail cost. It is a modern take on an Indian attar with frangipani, gardenia, lotus, sandalwood and vetyver.

“The DS scent is part of our gold label line where we use ridiculously expensive materials without worrying about the cost.”

Where do you think niche is heading?

Perfume as an art form will only increase. There will always be a market for perfume focused on the artistry of the juice first.

  • DS & Durga fragrances are available in South Africa from Skins Cosmetics. Tel: 011 883 1350. 

 

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Kierin NYC: An Interview With The Niche Fragrance Brand’s Co-Founder Mona Maine De Biran

Kierin NYC - Collection 1

There’s been a huge proliferation of niche fragrance brands in the last five years, in general, and NYC-inspired, specifically. Former model-turned-entrepreneur Mona Maine de Biran says her niche brand, Kierin NYC, offers a compelling and uncompromising alternative to what’s currently available on the market.

“I come from a diverse background that includes investments, fashion and beauty (though on the other side of the looking-glass as a former model).”

After reading a blog-post of mine, Mona got in touch with me and very kindly sent me a discovery kit containing the brand’s four launch EDPs. These are Nitro Noir, Santal Sky, 10am Flirt and Sunday Brunch. I’ve enjoyed wearing all of the Kierin NYC fragrances. There’s something fresh and playful about them. As I wanted to know more about them, I sent Mona some questions on her background, the brand itself, her choice of perfumer and her rejection of gender binary fragrances.

Kierin NYC - Mona Maine de Biran

FRAGRANCE ENTREPRENEUR: Mona Maine de Biran is the co-founder and president of Kierin NYC.

How did the idea for Kierin NYC fragrances come about? 

For a long time, we’ve been unsatisfied with the rules and compromises that existed in the market. Since no one was doing what we wanted to do, it seemed like a natural evolution to do it ourselves.

What’s your background? Do you come from a fragrance background?

I have a diverse background that includes investments, fashion and beauty (though on the other side of the looking-glass as a former model). My partners are the industry veterans. My husband’s background includes: managing director for Bulgari Parfums, general manager for Puig North America (Prada, Carolina Herrera, Paco Rabanne), VP marketing for Clarins North America, Chanel and Clinique. The fact that I didn’t grow up in the industry, however, has helped form Kierin NYC’s unique perspective and brand values. As co-founder and President of Kierin NYC, I aim to challenge some of the conventional rules of fragrance and offer consumers a fresh perspective with a modern approach.

Kierin NYC Discovery Set

There’s been a huge proliferation of niche fragrance brands in the last five years. What makes Kierin NYC different from the multitudes of brands on the market?

Kierin NYC is an uncompromising brand. Current industry trends in unisex aim for compromise, producing scents which I find to be sexless packaged with un-inspirational and minimalistic designs. The “green” industry also fell into that trend in terms of style.

“We make our fragrances accessibly priced so that more people can enjoy them and enjoy them more often.”

Kierin NYC Collection 2

We provide an alternative, crafting bold scents which are genderless but never generic. Our olfactory vibes are uncompromising, high-quality blends and concentrations that are also sustainably sourced, recyclable, cruelty-free, free of unnecessary stabilisers, toxins and skin allergens, and vegan.

Kierin NYC Nitro Noir EDP

We chose to be an accessibly priced niche fragrance. Because quality niche fragrances tend to be expensive, fewer people can enjoy them. Those who do tend to consider them speciality-use fragrance experiences. Kierin NYC tells stories of every-day NYC life and we would like people to incorporate our fragrances into their own everyday life. We make our fragrances accessibly priced so that more people can enjoy them and enjoy them more often.

Kierin NYC is different from other NY-centric brands, some of which were successful for their times in the 1990s and early 2000s, in that Kierin NYC expresses the modern spirit of New York City. Our scents are about people (not places). Art and the city are our muses, not celebrities or elitist stereotypes. We do not produce scents that segregate the city by gender or into neighborhoods. We transcend those boundaries with scents made simply for bold individuals. Kierin NYC is a socially conscious brand committed to inclusivity. We have chosen not to perpetuate biases and, for example, do not produce scents “for her” or “for him”. We aim to inspire people, not define or confine them.

Kierin NYC 10am Flirt EDP

Please tell us more about your take on gender within the perfume industry and why you decided not to participate in this binary?

I don’t participate in that binary because it’s insulting. As a model, I never liked fragrance marketers telling me what it meant to smell like or be a woman. They presumed that I should like pink, crystals and the smell of roses (I don’t). And so, my individualism denied, I was forced to shop for fragrances that I like in men’s aisles. I was always perplexed by the fragrance marketer’s logic. Is a Kandinsky feminine or a Warhol macho? When I go to an art gallery, no one tells me where to go. I think we can all agree, in this modern era, that labeling art as “for her” or “for him” would be insulting to us as individuals. Fragrance, like art, is for all… and should be free of gender-bias labels.

Kierin NYC Santal Sky EDP

How did you integrate NYC art into your brand?

The white, opaque bottle is like a canvas. The label is purposely positioned “on the edge” of the square bottle as a metaphor for living life to its fullest. The collage art is reminiscent of the lifestyle of NYC and so many street art and graffiti art murals wrapped around the city’s building corners.

Kierin NYC Mood Image Tattoos

Why did you choose Mathieu Nardin as the perfumer for your fragrances

Our choice began with our commitment to producing sustainably sourced scents. As one of a new generation of perfumers known for combining traditional techniques and materials with the very latest innovations, Mathieu was a perfect fit for Kierin NYC. As each scent in our collection began as a mood board and story of real New York City life, Mathieu’s literary and visual methods suited our lifestyle approach. His multi-sensorial approach (smell, sight, sound) to olfactive creation helped us to translate this into “fragrance stories”: Sunday Brunch, 10am Flirt, Nitro Noir and Santal Sky.

Kierin NYC - Mathieu Nardin

PERFECT FIT: Mathieu Nardin is part of a new generation of perfumers known for combining traditional techniques and materials with the very latest innovations.

How closely did you work with Mathieu on the creation of the fragrances

My husband and Mathieu worked very closely together to fine-tune the scents and concentrations. It would have been a quick process if all we wanted were fine smelling fragrances. Our scents are more than that. They evoke a vibe, tell a real story of NYC illuminated by fragrance. It took time and required collaboration to perfect each scent.

“It would have been a quick process if all we wanted were fine smelling fragrances. Our scents are more than that.”

What was the starting point for the fragrances? Was a story important to you?

Our fragrances were born with a story, a real NYC story. While these stories are my personal experiences, they are not unique. Many people living here would relate to my stories as their own. New York City is an incredible inspiration because of its people. Diversity is the lifeblood of this city.

Kierin NYC Sunday Brunch EDP

What’s next for Kierin NYC?

We are in full launch mode for 2019. The brand just started a few months ago and launched on Amazon Luxury Beauty in November 2018. Kierin NYC still has a lot of work to do to get the good news of our brand out to the public. Our next launch will be in the UK this April. We will be hosting a fun pop-up store experience in London’s über-trendy Boxpark. Of course, there are many more fragrances in line for our future.

 

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Lydia von Wielligh-Steyn Interview: Working Behind The Givaudan Scenes

Lydia von Wielligh-Steyn Portrait 1

ALL IMAGES PROVIDED BY GIVAUDAN

As much as I love smelling perfumes for their beauty, I also want to know what goes on behind the scenes in the complex creation of a fragrance. Lydia von Wielligh-Steyn is a key account manager at Swiss fragrance and flavour giant Givaudan’s Johannesburg office.

“Lydia von Wielligh-Steyn has been with the company for 20 years, so her knowledge of the fragrance industry is vast and impressive.”

She has been with the company for 20 years, so her knowledge of the fragrance industry is vast and impressive. Lydia von Wielligh-Steyn very generously gave me almost two hours of her time to tell me about her work and the company. She also introduced me to the Road Stories Cape Town project. Up-and-coming American perfumer Linda Song spent over a week in Cape Town exploring the region’s unique flora for a collection of 12 wonderful accords. You can read my interview with Linda Song here.

Lydia von Wielligh-Steyn - Linda Song Road Stories Cape Town - Portrait

FRAGRANCE HUNTER: Lydia von Wielligh-Steyn introduced me to perfumer Linda Song’s contribution to Givaudan’s Road Stories project.

What does your role at Givaudan entail?

I am an account manager, responsible for handling South African and Malagasy accounts. Our office is based in Johannesburg and we work with clients across the whole Sub-Saharan African region.

How long have you been with the company?

This will be my 20th year. Time truly flies!

Lydia von Wielligh-Steyn portrait

ADDICTIVE: Lydia von Wielligh-Steyn says: “Fragrances are like an addiction – once you become interested in the topic, there is no turning back.”

What is the attraction working for Givaudan?

Givaudan is the number one role-player in the global fragrance and flavour industry. I am surrounded by people who are passionate about what they do. Fragrances are like an addiction – once you become interested in the topic, there is no turning back.

Lydia von Wielligh-Steyn Givaudan Jhb Exterior

UNASSUMING: The exterior of the Givaudan office in Johannesburg.

Is your role very creative?

On the commercial side we are responsible for liaising with our clients and handling projects they may have. I enter these briefs into our global system and then act as intermediary with our evaluators, who in turn task perfumers to create fragrances according to the requirements of the client brief. I then evaluate these submissions to make sure that they answer the client’s requirements (eg, a fine fragrance for a young target market, a hygiene soap range, etc).

Creativity is required in order to ensure that we deliver the best possible fragrances and that we really go out of our way to assist our clients. Sometimes we have to rework fragrances a couple of times to achieve the right result. So maybe perseverance is a more important attribute in this position than creativity!

“Sometimes we have to rework fragrances a couple of times to achieve the right result. So maybe perseverance is a more important attribute in this position than creativity!”

Lydia von Wielligh-Steyn - The LCMS lab

WELL OILED: The LCMS lab where fragrance oils are prepared by staff based on the formulae they receive on the internal system from Givaudan’s perfumers worldwide.

How does the evaluation process work? And what is your role in that process?

The evaluator is a technically (highly) trained person who handles the client brief, once entered into the system. This individual needs a great nose, loads of olfactory experience and the ability to reach out to perfumers and reconcile their offerings with what the commercial team wants.

Lydia von Wielligh-Steyn - Wesley Perumal

GREAT NOSE: Wesley Perumal is a personal care evaluator at Givaudan’s Johannesburg office.

Your job entails a fair amount of travel? Any favourite place so far?

I guess it will remain Paris, as this city has been the non-official capital of the fragrance industry since the 17th century. However, in this job you have to be at ease in European surroundings, as well as in bustling African cities.

Lydia von Wielligh-Steyn - Paris

IMAGE: VIATOR.COM

How does Givaudan South Africa contribute to the business, particularly fine fragrances?

Our fine fragrance headquarters are based in Paris, France. The South African office works closely with the Dubai and Paris teams to create fine fragrances for our local market. Something few people outside the industry realise is that the same perfumers who create fragrances for the famous premium and niche brands also work on mass market fragrances for countries like South Africa.

Lydia von Wielligh-Steyn - The LCMS lab 2

The creation of a perfume iS a complicated process. Please share some details with us on that.

Perfumers have a very long road to travel before becoming fully fledged “noses” or perfumers. Before, the world’s perfumery hub was based in the town of Grasse in France and it was a bit of a family tradition to work in the perfumery business. However, nowawdays, thanks to the Internet, our perfumers come from all over the world and have different backgrounds and interests, ranging from philosophy to architecture. A solid chemistry training is still a prerequisite, combined with an artistic ability. Creating fragrances is a real art.

“Perfumers have to be pragmatic, working within the pricing parameters of a client brief and making sure that all requirements are met.”

Having said that, perfumers have to be pragmatic, working within the pricing parameters of a client brief and making sure that all requirements are met. Some fragrances can be quite simple, while others can contain up to 100 ingredients. Creating a fragrance is a complex process and in our current context of high raw material prices and/or shortages, also a real challenge. The perfumer has to skilfully blend ingredients in such a way that there is a fresh hook in the fragrance, followed by the heart or signature of the fragrance and the dry down notes (amber, woods, or musks that ensure longevity). All of this has to provide a coherent, rounded effect.

Lydia von Wielligh-Steyn - Reception Area

BUSINESS AS USUAL: Givaudan will probably celebrate its 250th year in the biz with low-key celebrations, says Lydia von Wielligh-Steyn.

How is Givaudan celebrating its 250th year in business?

We are used to working incognito and will probably not have huge celebrations. Despite being 250 years old, most people outside the fragrance industry have never heard of us. We basically work behind the scenes, doing our best to assist our clients to make their brands perform well.

Please tell us about the Road Stories Cape Town Project. Why is this so important to Givaudan?

Sub-Saharan Africa is often neglected when it comes to raw ingredients for use in perfumery. Apart from rooibos, tagete (good old kakiebos) and buchu, none of our other fascinating ingredients are known or appreciated. Linda Song’s 12 beautiful accords, inspired by her visit to the Western Cape, are absolutely exquisite. Her collection shows that we have a lot to be proud of.

Lydia von Wielligh-Steyn - Mona lavender

RAW INGREDIENTS: Perfumer Linda Song created a Mona lavender fragrance accord after exploring the species that’s unique to South Africa.

I was very impressed by the Linda Song fragrances you shared with me. What can we do to promote an appreciation of our own ingredients?

For some reason, South Africans do not always appreciate local ingredients. They are not perceived to be aspirational. This is a real pity, as overseas they are often sought-after ingredients and feature in high-end products. Hugo Boss uses the maninka fruit in some of its fragrances – what a shame that most of us have never heard of this fruit!

Lydia von Wielligh-Steyn - Maninka Fruit

SOUGHT AFTER: Hugo Boss uses the maninka fruit from South Africa in its Boss The Scent fragrance range, according to Lydia von Wielligh-Steyn.

There is a tremendous growth and interest in local design and fashion in this country. Maybe it is time that we also start rediscovering the fascinating botanical world that surrounds us. The precious knowledge of the medicinal and other uses of local plants is becoming extinct. It should concern all of us that such an important part of our heritage is vanishing.

Lydia von Wielligh-Steyn - Golden Pagoda

BOTANICAL HERITAGE: The golden pagoda is another South African plant that Linda Song used as an inspiration for a fragrance accord.