Vegan Fragrances 101: Ellis Brooklyn Myth EDP + Floral Street Arizona Bloom EDP Reviews

A walk down the aisles of your local supermarket will confirm that veganism (and a part- or full-time commitment to a plant-based diet) is now completely mainstream. So it was just a matter of time before vegan fragrances became a thing.

Vegan fragrances contain no animal-derived ingredients whatsoever, including beeswax or honey, and are not tested on animals.

“Vegan fragrances contain no animal-derived ingredients whatsoever, including beeswax or honey, and are not tested on animals.”

Two brands – Floral Street and Ellis Brooklyn – were recently launched in South Africa. Both focus on vegan fragrances for those who’re increasingly concerned about the ethical and environmental consequences of their consumption.

Personally, I have no issue with the use of beeswax or honey when they are sourced responsibly and sustainably. And I would gladly wear a perfume containing ambergris, the precious ingredient secreted by sperm whales. It becomes a bit murkier with the use of animalic notes like civet, which were at one stage an integral part of classics such as Chanel Coco, Danu Tabu and YSL Kouros.

I did a bit of quick research and discovered that leading South African retailer Woolworths has an extensive selection of vegan fragrances in its WBeauty range. According to Totally Vegan Buzz, vegan-friendly brands include Lush, Le Labo, Clean, Stella McCartney, Gallivant and Eden. I also noticed that in its marketing for cK Everyone, Calvin Klein gives a lot of attention to its vegan formula.

Two things to note:

• If vegan fragrances are important to you, do your homework regarding the legitimacy of a brand’s claims. For example, have they been certified by an organisation such as People for the Ethical Treatment of Animals (Peta)?
• Just because a brand isn’t vegan doesn’t mean it condones cruelty to animals.

And now onto the reviews of these two vegan fragrances that have recently caught my nose.

ELLIS BROOKLYN MYTH EDP (JÉRÔME EPINETTE)

This NYC-based company was founded by New York Times beauty columnist Bee Shapiro (pictured, below) in 2015 after she gave birth to her first child and became serious about “clean” beauty.

Myth was part of the brand’s launch range and it’s easy to understand why it’s one of their best sellers.

It opens with a silky-sleek waft of powdery ambrette, the naturally derived musk, supported by notes of green cassis and crisp bergamot. The trio of florals that follows – tiger orchid, pink lotus, jasmine petals – is pretty indeed, in an airy, fresh and delicately sweet style. The drydown is sensually soft, with notes of white musk, patchouli and white cedar.

This eminently likeable scent is compliment-bait, if that’s a part of your purchasing decision. But most importantly, it’s got the feel-good factor in abundance.

All Ellis Brooklyn fragrances are paraben-, phthalates- and cruelty-free, and Peta–certified vegan. They come in glass bottles from an Ecocert supplier and the Bakelite caps are made without the use of petroleum or its byproducts. – Brand website.

FLORAL STREET ARIZONA BLOOM EDP (JÉRÔME EPINETTE)

The founder of this British brand, Michelle Feeney (pictured, below) , comes with major credentials. Before launching her company in 2017, she worked in senior roles for La Mer, MAC Cosmetics and St Tropez, among others.

As its name and pay-off line (“powered by flowers”) will tell you, all their fragrances have a floral focus.

Although Arizona Bloom, a Fragrance Foundation 2021 Awards finalist, is inspired by an arid landscape, it puts me in a holiday mood every time I wear it. That must be the creamy vanilla-ish Balinese coconut, with a hint of warm Madagascan black pepper, in the intro. Jasmine, fresh and honeyed, adds to the sunny vacay vibe, the sweetness tempered by a salty musk accord and oakmoss as it dries down.

All Floral Street packaging is reusable, recyclable or biodegradable. Vegan and cruelty-free, they’re certified by Peta. Each fragrance comes inside a pulp carton with an embossed lid, made from recyclable paper packaging and held together with a re-usable band. This eco-friendly box can be repurposed to hold keepsakes, herbal teas, jewellery or as a seed tray for plants and herbs. – Brand website.

Floral Street and Ellis Brooklyn products (fragrances, candles, bath and body) are available at Woolworths.