Heritage has become an over-traded term in niche perfumery. Some houses (no names mentioned) even invent it to give themselves more credibility. Le Jardin Retrouvé is not one of those companies. Founded by Yuri Gutsatz in 1975, the Paris-based brand can justifiably claim to be one of the pioneers of niche perfumery, along with L’Artisan Parfumeur.
“The Paris-based brand can justifiably claim to be one of the pioneers of niche perfumery, along with L’Artisan Parfumeur.”
Born in 1914 in St Petersburg, Russia, Yuri eventually settled in Paris, where he met legends such as perfumer Jean Carles (Miss Dior) and Louis Amic of Roure Bertrand Fils & Justin Dupont. He was chief perfumer at the French company for three decades, but became frustrated with the increasingly commercial demands (and limitations of) perfumery. He was also was one of the original founders of the global scent archive the Osmothèque.
CREATION MASTER: Yuri Gutsatz at work in 1935.
When Yuri founded Le Jardin Retrouvé in the 70s, he emphasised the importance of quality ingredients. It’s one of the reasons why the family business became a cult favourite over the next few decades. After his death in 2005, the maison declined and eventually ceased to operate. Realising the treasure trove they had at their disposal, Yuri’s son, Michel, and his wife, Clara, relaunched the company in 2016. Much to the joy of previous fans and a new generation of consumers. They chose perfumer Maxence Moutte to recreate fragrances from Yuri’s original formulas.
HERITAGE GUARDIANS: Yuri’s son, Michel, and his wife, Clara.
I received a sample pack and a 15ml bottle of Tubéreuse Trianon from the company. The discovery kit contained the following seven EDPs: Eau des Délices, Citron Boboli, Sandalwood Sacré, Rose Trocadéro, Verveine d’Été, Cuir de Russie and Tubéreuse Trianon. The decision to call the company Le Jardin Retrouvé was a wise one. There’s something very natural smelling about all of these fragrances. Le Jardin Retrouvé also makes use of synthetics, which is perfectly acceptable by me. These are scents to personally savour for their quality, craftsmanship and creativity. The kind you want to yourself. No need to broadcast them for the approval of others.
I’ve enjoyed wearing every one of them, but two stand out for me. The first is Cuir de Russie. For a superbly evocative review of it, read fellow blogger Elena’s review here.
Tubéreuse Trianon, inspired by a walk in the gardens at the Palace of Versailles, is a personal favourite of mine. I’m always keen to try fragrances containing the white floral and this EDP is one of the best I’ve smelled so far.
It opens with an unmistakable waft of tuberose, which is sourced from India. Fresh and luscious, it’s complemented by notes of jasmine and ylang-ylang, without smothering them. Hints of raspberry, coconut and coriander add another dimension to the scent. As to be expected, it’s on the sweet side, but in a sophisticated way. I’ve been wearing Tubéreuse Trianon in sweltering heat here in Johannesburg. It’s the ideal weather to reveal its complexity.
Michel and Clara answered the following questions. At the end of the interview, you will find details regarding a fabulous 15% discount.
In what ways was the founder of Le Jardin Retrouve, Yuri Gutsatz, a pioneer of niche perfumery?
Michel: For 30 years Yuri worked as a Chief Perfumer at Roure Bertrand Fils et Justin Dupont. This was the company that created the business model for perfume brands that still exists now, whereby there are “noses” in each company who create fragrances using a palette of ingredients. The perfumes that are produced are largely driven by marketing briefs, prices, availability of ingredients, etc, and not by creation.
Yuri became dissatisfied with this model. So at the age of 61 he decided to launch Le Jardin Retrouvé, which was the first perfume brand to not follow this model and therefore the first niche perfume brand. He believed that creating perfume is an art and that a perfumer has the power to create true moments of beauty. In creating Le Jardin Retrouvé he distanced himself from the mass production of perfumes and had the chance to create beautiful perfumes without restrictions.
How did you relaunch the brand while striking a balance between heritage and contemporary tastes?
Clara: When we relaunched the brand we had a choice of about 30 perfumes. Guided by our customers and perfume experts, we chose seven perfumes to launch.
We have an active Facebook group called Le Jardin Retrouvé & YOU which is full of perfume lovers of 34 different nationalities. When we launched our limited edition fragrances (Jasmin Majorelle, Bois Tabac Virginia, Oriental Sans Soucis) we asked our Facebook group to vote for the most popular. Based on their tastes, we decided to launch three out of the four perfumes we offered. We chose to enhance an artistic background, which already existed in the perfumes, by using contemporary digital collages I created.
Why did you choose Maxence Moutte to recreate Yuri’s perfumes?
Michel and Clara: A long time ago we were at a wedding and Maxence was there. He is the brother of a good friend of ours. As a professional perfumer he knew about Yuri. He came up to us with lots of questions about him and also said he’d love to see Yuri’s laboratory. When we relaunched the brand we immediately asked him if he wanted to be part of the adventure and to our delight, he said yes.
RELAUNCH TEAM: Clara and Michel with Maxence Moutte.
What makes your store in Montmartre a unique experience?
Clara: It has our whole range of perfumes, candles and skincare. Above each perfume is an artwork by me reflecting the fragrance. It is also where we host our experiences where you can learn about our secret world of perfumery.
When you enter our store you see our “Wall of Emotions” where people leave lovely notes about their experience at Le Jardin Retrouvé. Then we have our timeline where you can see clearly the brand’s unique history. We are one of the only perfumeries in Paris that has a laboratory in store. In the laboratory you can see all the ingredients that Maxence uses to recreate Yuri’s perfumes and Yuri’s first formula which he created in 1934. Finally we have our Experience Room, an immersive and multi-sensorial space where you can discover our perfumes in the magical garden I created.
Will new fragrances be added to the collection?
Michel and Clara: We still have lots of Yuri’s formulas that are yet to be recreated. Our candle, Mousse Mystique, is very popular and there is demand for that to be turned into a perfume.
The Le Jardin Retrouvé store can be found at 55 rue Montmartre, Fond de Cour Rez-de Chaussée, 75002 Paris.
GET YOUR 15% DISCOUNT!
Visit the Le Jardin Retrouvé website and use the code RICH-LJR to get a 15% discount for two purchases you make. This special offer is valid until the end of 2019.
*All images provided by Le Jardin Retrouvé, except Tubéreuse Trianon.