One of the buzzwords I particularly dislike is “millennials”. It’s over used and comes with massive (and questionable) generalisations. So forgive me while I use the term to make a point how, like many others, the perfume industry is making a big play for the minds and moolah of millennials. Some of these attempts fall horribly and/or laughably flat because either they try too hard to speak to younger consumers or fail to offer them anything new or exciting. I am happy to report, though, that Twilly d’Hermès EDP, launched in 2017, gets it right in many ways.
GINGERLY GRACE
Hermes’s in-house perfumer, the masterful Christine Nagel, has created a modern scent for younger women that avoids the sugar overload so prevalent in many younger fragrances.
Twilly d’Hermès opens with a gorgeous ginger note (there’s also some citrus about there). Ginger notes can be quite in your face if not treated well, but this one is fresh and fragrant. The kind you’ll want to spray several times to experience again. It draws you in immediately and irresistibly.
“This ginger note is fresh and fragrant. It draws you in immediately and irresistibly.”
Tuberose is at the heart of the fragrance, not overpoweringly so – more a hint of it. Which makes a change from some of the heavy-hitting tuberoses on the market right now.
Twilly d’Hermès is all tied up (I had to use a scarf analogy somewhere) rather nicely with a creamy sandalwood note. Talking of scarves, the bottle is suitably playful and chic, with its bowler hat and Twilly scarf adornment.
Before I go, let me state that Twilly d’Hermès is too good to be confined to its target market of younger women. It’s certainly youthful, but it’s not girlie-girlie and twee. So I would highly recommend that older women and adventurous men sniff this one out.
Twilly d’Hermès EDP, R955 for 30ml, R1 520 for 50ml and R2 100 for 85ml.