Tag: MAISON FRANCIS KURKDJIAN

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Dior Dioriviera EDP Review: Expectation & Reality

Dior Dioriviera EDP

Why is there so much interest in the 2023 release Dior Dioriviera EDP? Yes, it’s the latest launch from the upmarket, quality-assured La Collection Privée Christian Dior.

Dior Dioriviera EDP

But more than that, it’s the first creation from Francis Kurkdjian as the revered luxury French brand’s in-house perfumer. So not surprisingly, there’s going to be much scrutiny of this fragrance.

TALKING FRAGRANCE: Yours truly with Francis Kurkdjian when he was in Cape Town in 2019.

PERFUMER

Francis Kurkdjian made a spectacular debut with Jean Paul Gaultier Le Male EDT in 1995 at the age of 26. This was followed by numerous other high-profile scents, including:

+ Elizabeth Arden Green Tea EDT (1999)

+ Giorgio Armani Armani Mania EDT (2002)

+ Guerlain Rose Barbare EDP (2005)

+ Jean Paul Gaultier Gaultier2 EDP (2005)

+ Juliette Has A Gun Lady Vengeance EDP (2006)

+ Narciso Rodriguez For Him EDT (2007)

+ Elie Saab Le Parfum EDP (2011)

+ Carven L’Eau Intense EDT (2016)

+ Burberry Mr. Burberry EDT (2016)

+ Kenzo World EDP (2016)

Elizabeth Arden Green Tea EDT

In between, in 2009, he and former Ernst & Young associate Marc Chaya founded Maison Francis Kurkdjian, one of the most popular and respected niche houses in the fragrance biz. Under that banner, he’s notched up many more favourites such as Aqua Universalis EDT (2009), Masculin Pluriel EDT (2014), Oud Satin Mood EDP (2015), Grand Soir EDP (2016) and Gentle Fluidity Silver EDP (2019). Oh, and you might have heard of Maison Francis Kurkdjian Baccarat Rouge 540 EDP (2015).

Maison Francis Kurkdjian Aqua Universalis Forte EDP

In 2021, the fragrance world got extremely excited indeed when it was announced that the multi-award-winning Parisian would succeed François Demachy as Dior in-house perfumer. And ever since then, there’s been much anticipation and speculation about when his first creation in the prestigious position would materialise.

PS: Dior Dioriviera EDP isn’t the first scent Francis Kurkdjian has created for the brand (also owned by LVMH). He also produced Dior Cologne Blanche EDP (2004), Dior Eau Noire EDP (2004) and Dior Homme Cologne EDT (2007).

Dior Dioriviera EDP

SO WHAT DOES DIOR DIORIVIERA EDP SMELL LIKE?

Is that fig? Yes, sirree! The note can range from the tropical to the gourmand. Here, it’s fresh, woody and unmistakably green.

If you’re familiar with the perfumer’s creations for his own eponymous brand – for example, Maison Francis Kurkdjian Lumière Noire Homme EDT (2009), Maison Francis Kurkdjian À la Rose EDP (2014) and Maison Francis Kurkdjian L’Homme À la Rose EDP (2020) – you’ll know he knows his way around the floral. In Dior Dioriviera EDP, it’s not prominent but adds to the overall fruity-floral effect.  

Maison Francis Kurkdjian L'Homme a la Rose EDP

As with all fragrances from the range, you’ll be paying a fair amount for it. But when you do the arithmetic and if you go for the 125ml bottle (it’s also available in 40ml and 250ml), it’s competitively priced compared to many niche equivalents.

The 2021 release Dior Eden-Roc EDP riffed on the French Riviera theme and Dior Dioriviera does that too in a clean and chic way.

Dior Dioriviera EDP

Looking for a beastly banger? Move on. But if you’re looking for understated French elegance, please do stay. That said, this scent could bring you lots of compliments, as I discovered on my first day of wearing it. More importantly, you will feel incredibly pleased with yourself for being so refined and the epitome of stealth wealth.

Dior Dioriviera EDP is available in South Africa from the brand website and the Christian Dior store in Sandton City.

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Maison Francis Kurkdjian Oud Extrait de Parfum Review

Maison Francis Kurkdjian Oud Extrait de Parfum

We all knew Francis Kurkdjian was a highly accomplished perfumer before he launched his own eponymously named niche fragrance house in 2009. And then from 2012, he upped his credentials even more, as the king of oud, with a succession of top-quality releases. These include Oud EDP (2012), Oud Satin Mood EDP (2015) and Oud Silk Mood EDP (2018). I’ve recently fallen under the spell of Maison Francis Kurkdjian Oud Extrait de Parfum.

I got the opportunity to interview the Paris-based perfumer over a year ago. I asked him about working with oud and he said: “It was basically an alternative to me of using the animalic notes that I love, which are more and more forbidden in perfumery.”

“It was basically an alternative to me of using the animalic notes that I love, which are more and more forbidden in perfumery.”

While I wouldn’t describe Maison Francis Kurkdjian Oud Extrait de Parfum as particularly animalic, boy is it special!

Infused with slightly peppery and resinous warmth, elemi from the Philippines opens this 2018 release. There’s then the waft of fine and luxurious musk. Interesting to note that Kurkdjian uses Ambrettolide, the Givaudan-produced vegetal musk renowned for its smoothness and floral undertones. It mingles with a soft take on cedar and creamy, but (thankfully) sugar-free vanilla.

Maison Francis Kurkdjian Oud Extrait de Parfum

Oud is  one of the most precious ingredients in perfumery, and the Laotian variety is especially prized for its depth and variations. Every time I smell it in this extrait de parfum, I get something different. From leathery and woody to fruity to powdery. It’s deftly complemented by Indonesian patchouli, with its earthy and woody nuances.

Maison Francis Kurkdjian Oud Extrait de Parfum

From the listed ingredients on the brand’s website, there’s no doubt the best have been used to produce one of the most sophisticated oud perfumes around. It’s impeccably smooth, yet full of sensual depth and character.

Maison Francis Kurkdjian Oud Extrait de Parfum is available at Skins Cosmetics.

 

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The Perfume Decade That Was: And The Awards Go To…

I thought I would let the New Year/New Decade hype die down before taking a light look at the perfume decade that was. And seeing that it’s gong season (well, in Hollywood, anyway), I’m dishing up a variety of fragrance awards. But, unlike those events in La La Land, this ceremony will be admirably short, if I can say so myself. And no teary acceptance speeches required.

These fragrance awards are by no means a definitive take on the 2010s. But hopefully it will highlight some of the key trends and perfumes of the decade in the process.

In the spirit of having fun, are there any fragrance awards you’d like to add to this list?

THE SWEET SMELL OF SUCCESS (AKA SMELL OF THE DECADE) AWARD

Created by a trio of top perfumers, Olivier Polge, Dominique Ropion and Ann Flipo, Lancôme La Vie Est Belle has been a best smeller, oops, seller since its launch in 2012. Taking two of the biggest trends of the decade – fruity florals and gourmands – it’s not hard to figure out why it has been such a commercial (and ubiquitous) success. More complex than its sweetness suggests, it’s a very well-composed crowd-pleaser. Will the French beauty brand’s recently launched Idôle scale the same heights in the new decade?

Fragrance Awards

THE UNDER THE INFLUENCE (AKA PERFUME PERSONALITY OF THE DECADE) AWARD

With his media savviness, knowledge, enthusiasm and good looks, Jeremy Fragrance (real name Daniel Schütz) became the quintessential fragrance influencer in the 2010s. Revered, reviled and copied in equal measure, the German-born vlogger is now a bona fide celebrity. In 2019 he took the brave step of launching his own brand, Fragrance One. The utilitarian-sounding Office For Men and Date For Men, created in collaboration with industry veteran Alberto Morillas, have been mercilessly slated online. A spritz of schadenfreude, anyone?

Fragrance Awards

Image: Fragrance One.

THE GOOD ENOUGH TO EAT (AKA TREND THAT WOULDN’T GO AWAY) AWARD

When Olivier Cresp revolutionised the fragrance world in the 1990s with Mugler Angel little did he know that gourmands would be the olfactive family that keeps on giving and giving. Originally the preserve of female fragrances, men increasingly also wanted in on the sugar action. The result? Hyper-sweet male scents that were guaranteed to give you the equivalent of an olfactory filling.

Fragrance Awards

THE BIG IS BEAUTIFUL (AKA NICHE BRAND OF THE DECADE) AWARD

If there’s one house that epitomised the opportunities of the niche boom during the 2010s, it’s Maison Francis Kurkdjian. Launched in 2009 by the Parisian perfumer, a succession of high-profile releases – Baccarat Rouge 540, Grand Soir, Oud Satin Mood, among many others – proved that niche could be big, lucrative and top quality. Little wonder French luxury giant LVMH bought a majority stake in the company in 2017. It was part of the trend of multinationals snapping up niche brands (for example, Estée Lauder and Le Labo and Frédéric Malle in 2014, Puig and L’Artisan Parfumeur and Penhaligon’s in 2015, L’Oréal and Atelier Cologne in 2016). You can read my recent interview with Francis Kurkdjian here.

Fragrance Awards

THE RISKY BEHAVIOUR (AKA PLEASANT SURPRISE OF THE DECADE) AWARD

At a time when designer brands played it all too safe with variations on the same theme, Gucci stood out with a number of releases in the latter part of the decade. Under the creative direction of Alessandro Michele and perfumer Alberto Morillas, the Italian luxury fashion brand took much-needed risks with Gucci Bloom (2017), Gucci Guilty Absolute (2017) and Gucci Memoire d’Une Odeur (2019) and showed that designer needn’t equal boring and predictable.

Fragrance Awards

THE VICTIMS OF THEIR OWN SUCCESS (AKA BATTLE OF THE DECADE) AWARD

It all started with the launch of Bleu de Chanel in 2010, followed by Dior Sauvage in 2015. By the end of the decade, both brands had launched EDT, EDP and parfum versions of their blockbusters, which led to increasing criticism of their all pervasiveness. That didn’t stop other male designer fragrance brands having their own interpretation of the blue theme.

THE GROWING PAINS (AKA MARKET SHARE) AWARD

As any report from Esxence will attest to, the phenomenal growth of the niche/indie/artisanal fragrance market continued apace over the last 10 years. Almost directly in proportion to more discerning and critical consumers’ fatigue with over-priced, but horribly average perfumes. At its best, niche is synonymous with craftsmanship and creativity, as exemplified by brands such as DS & Durga, Filippo Sorcinelli and Memo. Let’s hope we will see more of that in the new decade.

Want a fantastic round-up of the best fragrances of the last decade? Then Persolaise’s post is essential reading.