I take great pleasure in “reading” packaging. In this case I am not talking about ingredients and instructions, although I enjoy reading those too. I am talking about the subtle and not-so-subtle messages conveyed through the choice of colours and containers for a product or range.
So where I am going with this? Well, with its super-slick and clinical packaging, Lab Series is a great case study for the messages it transmits. High-Tech + High-Performance (With A Price To Match).
Founded in 1987, the American brand (part of the Estee Lauder Companies group) comes with a highly effective reputation, so this Power V Lifting Serum (from its Max LS anti-ageing line) has been on my must-try radar for some time.
As a 40-something gent, I can do with all the help I can get in fighting the signs of facial ageing (yip, that means tell-tale wrinkles and skin not being as firm as it used to be).
Apart from Lab Series’ stellar reputation, I was expecting big things from this product, as it is a serum. Unlike standard creams and lotions, a serum is packed with more active ingredients and less fillers.
I have been using this product for well over a month now, morning and night. It gets a big thumbs up for delivering on two of its promises: a much-needed moisture boost and reducing the appearance of fine lines. It’s also easily absorbed and doesn’t leave a greasy film. While it’s a premium product, you also only need to use a little each time – another of the great benefits of using a serum.
I reckon I need to use it for longer to see more visible results on the other three promises: supports natural collagen, tightens the look of contours and lifts skin’s appearance for a more sculpted appearance. I will get back to you when I am looking more chiselled.
Either way, Lab Series Max LS Power V Lifting Serum provides top results in very sexy packaging.
Lab Series Max LS Power V Lifting Serum, R650 for 30ml, is available from Edgars stores nationwide.