FRUITY-FLORALS: A REASSESSMENT

Fruity-Florals - Dior J'adore EDP

Over the years, I’ve often stated my weariness of fruity-florals, mainly for being too screechy-sweet. Yet I’ve found myself enjoying a number of fruity-florals this year, for example, Chanel Chance Eau Splendide EDP and Puredistance Divanche Extrait.

Fruity-Florals - BDK Pas Ce Soir EDP

So is it time for a reassessment of this genre on my part? Are these fragrances included here exceptions to the self-imposed rule? Have my tastes changed?

So many questions. To which the answer is ultimately, it’s not the genre per se but rather how the fragrances are done. Some of these featured fragrances could also be classified as chypres. But let’s not obsess about labels, shall we?

Fruity-Florals - Kajal Lamar EDP

What are your thoughts on fruity-florals?

FRÉDÉRIC MALLE LE PARFUM DE THERESE EDP* (EDMOND ROUDNITSKA)

 Can’t think of a better place to start than this impeccable beauty.

We can thank Edmond Roudnitska for classics such as Dior Diorissimo, Eau d’Hermès and Femme Rochas. We can also thank him for this innovative composition that was originally created in the 1950s.

The legendary French perfumer created it for the exclusive use of his wife, Thérèse. She gave the formula to Frédéric Malle when he launched his company in 2 000.

Opening with fresh notes of melon and cucumber, it richens with the appearance of prune, rose and jasmine notes, eventually settling on a woody base of patchouli and vetiver.

Complex and intriguing, it’s unlike any of the fruity-florals I’ve smelled before.

Fruity-Florals - Frederic Malle Le Parfum de Therese EDP

TOMMY HILFIGER TOMMY GIRL EDT (CALICE BECKER)

A fragrance can do many things. But can it make you feel younger? While I have no scientific proof, this 1996 release does exactly that for me. 

That’s partly nostalgic and seeing that the 1990s is having a moment again, courtesy of the Oasis reunion and other Britpop stalwarts back in the charts, I will go with it.

The other part is plain and simple. A citrus burst of mandarin orange and lemon is given a green spin with notes of blackcurrant, mint and jasmine. With lotsa florals, in particular apple tree blossom and honeysuckle, it’s as pretty can be.

Subsequent flankers have stuck to the youthful, reasonably priced formula rather well.

Fruity-Florals - Tommy Hilfiger Tommy Girl EDT

DIOR J’ADORE EDP (CALICE BECKER)

Oh my, hasn’t she aged well. No, I’m not talking about Charlize Theron, the former face of J’adore and now representing the French brand’s anti-ageing range, Dior Capture, with consummate style. Okay, I still have a crush on the South African-born actor. I digress, as I do…

It’s J’adore, the mega-hit launched in 1999 and surely one of the reasons why its creator, Calice Becker, was honoured with the Fragrance Foundation Lifetime Achievement Award in 2021.

This is complex stuff from the get-go (but not WTF complex) with soft fruity aquatic notes of pear and melon leading the way, and peach bringing powderiness to the already-elegant affair.

Becker’s meticulous floral bouquet – jasmine grandiflorum, jasmine sambac, ylang-ylang and Damascus rose – is all about balance, but I do get more sunny jasmine than the others.

It’s absolutely timeless and graceful, part of its ongoing success.

Fruity-Florals - Dior J'adore EDP

BVLGARI OMNIA CRYSTALLINE EDT (ALBERTO MORILLAS)

Loving the design of the updated Omnia bottles from the Italian luxury jewellery brand. More curves, less plastic, but true to the original infinity symbol design.

The good news: the juice, in this case Omnia Crystalline EDT, remains a thing of refined and airy simplicity.

Launched in 2005 and created by master perfumer Alberto Morillas (who’s created many of the brand’s most well-known perfumes), this EDT is the first flanker to the original from 2003.

It begins with an uplifting combo of nashi pear (on the right side of sweetness) and woody bamboo. After that there’s a light treatment of lotus flower, with hints of green-ish tea in the background. The freshness continues through to the drydown featuring balsa wood and white musk.

Pure loveliness, I’m cocooned in its calmness.

Fruity-Florals - Bvlgari Omnia Crystalline EDT

BDK PAS CE SOIR EDP* (VIOLAINE COLLAS)

Never mind postmodernism. I’m all about post-hype-ism. Huh? Just as I tend to watch award-winning films and TV shows long after their initial release dates so I often try mega-hyped perfumes when the over-bearing buzz has hopefully settled down. That way I know I’m judging it on its own merits. Or that’s the theory at least.

So here we go with this BDK:

One of the launch fragrances from the Paris-based brand, it’s a fruity-floral with heaps of character and sophistication, thanks to the deft skills of Violaine Collas.

Moroccan jasmine and orange blossom are blended with quince chutney. The spiciness of ginger lingers in the background, along with the fuzzy muskiness of Cashmeran. Au contraire, certainement ce soir!

Fruity-Florals - BDK Pas Ce Soir EDP

HERMÈS TUTTI TWILLY D’HERMÈS EDP (CHRISTINE NAGEL)

I’ve loved every release in the Twilly d’Hermès range since its launch in 2017. Unlike its predecessors, the 2023 addition to the collection wasn’t an instant love for me.

But as I’m a patient sort of guy (sort of) and have huge respect for the French luxury goods brand and in-house perfumer Christine Nagel, it took a while to reveal its charms to me.

While tropical and aquatic, the opening litchi note is decidedly unsweet. The freshness changes to the warm spiciness of ginger flower, with clean but sensual musk in the drydown.

Kudos to Nagel for not going the sweet girlie-girl fruity-florals route with this one. Even though aimed at a younger market, Hermès girls (and boys) are stylish creatures too.

The bottle (designed by Florence Manlik and dressed with a silk ribbon scarf designed by Carine Brancowitz) remains one of the cutest in the biz.

Fruity-Florals - Hermes Tutti Twilly d'Hermes EDP

KAJAL LAMAR EDP (MARK BUXTON)

This 2020 release epitomises what the Paris-based niche brand is all about: rich compositions often with an oriental vibe.

It makes a statement from the beginning. The brand lists the more generic fruity notes, but I get big and juicy pineapple from the mix. It creates a warm and vibrant tropical tone, with notes of bergamot, orange, coriander and cardamom adding a fresh and spicy dimension.

The intense fruitiness of the intro continues with the floral notes of jasmine and rose, which also have a honeyed feel. Most intriguingly, Mark Buxton makes the most of the marigold note with its characteristic herbal muskiness that won’t be to everyone’s liking.

While undeniably sugary, Lamar is so well put together and not in the least cloying. No wonder it’s been known to temporarily lure converts, including this reviewer, to the sweet side.

Fruity-Florals - Kajal Lamar EDP

GOLDFIELD & BANKS SUNSET HOUR EDP (HONORINE BLANC)

The Australian niche brand sure does crowd-pleasers (nothing wrong with that), spotlighting botanical ingredients native to the country.

For this 2020 release, master perfumer Honorine Blanc showcases desert peach (much prefer its other name, quandong, and FYI: the tree is part of the sandalwood family). The nuances of its blossoms and fruit are complemented with juicy, tangy notes of raspberry and pear, plus salted caramel.

This latter gourmand aspect doesn’t dominate, fortunately, while sunny jasmine sambac is given spiciness through ginger and pink pepper. If it’s sunset hour, there must be some creaminess, and Australian sandalwood and vanilla oblige with soothing warmth.

It’s a cocktail of contrasting pleasure. Another round please!

Fruity-Florals - Goldfield & Banks Sunset Hour EDP

AMOUROUD APRICOT NECTAR EDP (CLAUDE DIR)

In perfumery, apricot generally means osmanthus. And that floral is present here with its honeyed tones, along with the juiciness of the title note and spice from cypriol, pepper and cardamom.

Yes, there’s a lot going on here in this Claude Dir composition, but in a good way.

The listed oud isn’t obvious (very much the house style), while there are soft floral touches via jasmine and rose. Plum adds to the fruitiness.

There’s plenty of depth in the drydown, thanks to a combo of earthy patchouli and cedar mingling with musks. And the apricot vibe is long lasting.

Because it’s such rich, complex stuff, it’s not an everyday wear. Sometimes I love it, sometimes it’s too much. Either way, I have to admire Claude Dir’s boldness with this composition.

Fruity-Florals - Amouroud Apricot Nectar EDP

L’ARTISAN PARFUMEUR À FLEUR DE PÊCHE* (ANTOINE MAISONDIEU)

The original niche pioneer founded by Jean Laporte turns all of 50 next year. A stunning achievement.

And while it may not have notched up the classics in recent years that it did so easily a few decades ago, it still has enough standouts to deserve my ongoing respect. For example, this 2023 release (and thanks to fellow blogger Daniel for bringing it to my attention a while back).

Ooh, that peach opening so silky and a tad salty – followed by jasmine at its fruity and in full bloom best – and the earthiness of patchouli.

Considering its inspiration, “the elegant fruit that seduced the gourmets of Louis XIV’s court”, it’s quite a streamlined affair. But one with maximum enjoyment.

Fruity-Florals - L'Aristan Parfumeur A Fleur de Peche EDP

*These fruity-florals available in South Africa at Skins.

The Perfume Decade That Was: And The Awards Go To…

I thought I would let the New Year/New Decade hype die down before taking a light look at the perfume decade that was. And seeing that it’s gong season (well, in Hollywood, anyway), I’m dishing up a variety of fragrance awards. But, unlike those events in La La Land, this ceremony will be admirably short, if I can say so myself. And no teary acceptance speeches required.

These fragrance awards are by no means a definitive take on the 2010s. But hopefully it will highlight some of the key trends and perfumes of the decade in the process.

In the spirit of having fun, are there any fragrance awards you’d like to add to this list?

THE SWEET SMELL OF SUCCESS (AKA SMELL OF THE DECADE) AWARD

Created by a trio of top perfumers, Olivier Polge, Dominique Ropion and Ann Flipo, Lancôme La Vie Est Belle has been a best smeller, oops, seller since its launch in 2012. Taking two of the biggest trends of the decade – fruity florals and gourmands – it’s not hard to figure out why it has been such a commercial (and ubiquitous) success. More complex than its sweetness suggests, it’s a very well-composed crowd-pleaser. Will the French beauty brand’s recently launched Idôle scale the same heights in the new decade?

Fragrance Awards

THE UNDER THE INFLUENCE (AKA PERFUME PERSONALITY OF THE DECADE) AWARD

With his media savviness, knowledge, enthusiasm and good looks, Jeremy Fragrance (real name Daniel Schütz) became the quintessential fragrance influencer in the 2010s. Revered, reviled and copied in equal measure, the German-born vlogger is now a bona fide celebrity. In 2019 he took the brave step of launching his own brand, Fragrance One. The utilitarian-sounding Office For Men and Date For Men, created in collaboration with industry veteran Alberto Morillas, have been mercilessly slated online. A spritz of schadenfreude, anyone?

Fragrance Awards
Image: Fragrance One.
THE GOOD ENOUGH TO EAT (AKA TREND THAT WOULDN’T GO AWAY) AWARD

When Olivier Cresp revolutionised the fragrance world in the 1990s with Mugler Angel little did he know that gourmands would be the olfactive family that keeps on giving and giving. Originally the preserve of female fragrances, men increasingly also wanted in on the sugar action. The result? Hyper-sweet male scents that were guaranteed to give you the equivalent of an olfactory filling.

Fragrance Awards

THE BIG IS BEAUTIFUL (AKA NICHE BRAND OF THE DECADE) AWARD

If there’s one house that epitomised the opportunities of the niche boom during the 2010s, it’s Maison Francis Kurkdjian. Launched in 2009 by the Parisian perfumer, a succession of high-profile releases – Baccarat Rouge 540, Grand Soir, Oud Satin Mood, among many others – proved that niche could be big, lucrative and top quality. Little wonder French luxury giant LVMH bought a majority stake in the company in 2017. It was part of the trend of multinationals snapping up niche brands (for example, Estée Lauder and Le Labo and Frédéric Malle in 2014, Puig and L’Artisan Parfumeur and Penhaligon’s in 2015, L’Oréal and Atelier Cologne in 2016). You can read my recent interview with Francis Kurkdjian here.

Fragrance Awards

THE RISKY BEHAVIOUR (AKA PLEASANT SURPRISE OF THE DECADE) AWARD

At a time when designer brands played it all too safe with variations on the same theme, Gucci stood out with a number of releases in the latter part of the decade. Under the creative direction of Alessandro Michele and perfumer Alberto Morillas, the Italian luxury fashion brand took much-needed risks with Gucci Bloom (2017), Gucci Guilty Absolute (2017) and Gucci Memoire d’Une Odeur (2019) and showed that designer needn’t equal boring and predictable.

Fragrance Awards

THE VICTIMS OF THEIR OWN SUCCESS (AKA BATTLE OF THE DECADE) AWARD

It all started with the launch of Bleu de Chanel in 2010, followed by Dior Sauvage in 2015. By the end of the decade, both brands had launched EDT, EDP and parfum versions of their blockbusters, which led to increasing criticism of their all pervasiveness. That didn’t stop other male designer fragrance brands having their own interpretation of the blue theme.

THE GROWING PAINS (AKA MARKET SHARE) AWARD

As any report from Esxence will attest to, the phenomenal growth of the niche/indie/artisanal fragrance market continued apace over the last 10 years. Almost directly in proportion to more discerning and critical consumers’ fatigue with over-priced, but horribly average perfumes. At its best, niche is synonymous with craftsmanship and creativity, as exemplified by brands such as DS & Durga, Filippo Sorcinelli and Memo. Let’s hope we will see more of that in the new decade.

Want a fantastic round-up of the best fragrances of the last decade? Then Persolaise’s post is essential reading.