I have very basic expectations of fragrance shopping. FRAGRANCE SHOPPING = BROWSING + DISCOVERY + JOY. Mostly, I get to experience this simple equation. However, there are certain situations that are guaranteed to rile me. Here are four of my top fragrance shopping irritations.
“I have very basic expectations of fragrance shopping. FRAGRANCE SHOPPING = BROWSING + DISCOVERY + JOY.”
What are your fragrance shopping irritations?
So many choices, but no testers to be seen, let alone smelt
A key part of the fragrance shopping journey is trying out new possibilities. This becomes impossible when there are no testers. A well-known (and struggling) clothing retailer in my local shopping centre has several walls’ worth of fragrances, but not a single tester. This has been the situation since the beginning of the year, when most of the testers were emptied in the Christmas shopping rush. Grrrrr!
A TESTING SITUATION: A good supply of testers is essential.
Being watched like I am a shoplifter
I know shoplifting is rife in South Africa, but there’s a fine line between discrete surveillance and downright stalking. I do a lot of my fragrance browsing before or after gym. Apart from a good fragrance, I’m very dress down for gym, which could explain some of the unwanted attention I receive. However, one of the basic tenets of making a sale is don’t judge a customer by what they wear.
SHOPLIFTER, MOI? This is as dressed up as I get when I am in gym-gear browsing mode.
Attention!
Between the extremes of too much, overly eager, intrusive attention and (I must be wearing my Harry Potter invisible cloak) non-existent attention lies a happy medium of knowing how to read your customer. While a fair amount of customer service can be taught, some things are intuitive.
Not knowing your merchandise
I don’t expect sales assistants to know if and when a particular fragrance has been reformulated (unless if I am being VERY demanding due to low sugar levels). But not knowing the basics of the product they are selling (for example, family, accords and brief brand history) is one of the big fragrance shopping irritations for me. Sharing your knowledge of and passion for the world of fragrance is sure to impress me.
