Initio Oud For Greatness EDP Review

Initio Oud for Greatness EDP

Initio was doing quite nicely, thank you, with releases such as Absolute Aphrodisiac (2015), Side Effect (2016) and Psychedelic Love (2017). And then in 2018 – boom! – the French brand launched Initio Oud for Greatness EDP.

I’m not exaggerating when I say this EDP has become hugely popular, joining the ranks of Creed Aventus, Maison Francis Kurkdjian Baccarat Rouge 540 and Parfums de Marly Herod as exemplars of niche excellence to its many fans. I’m told that niche retailer Skins Cosmetics can’t keep up with the demand for it.

At the same time, this law of perfumery – What Goes Up Must Be Pulled Down (that is, the more successful a fragrance becomes, the more it’s trashed online) – came into effect.

So I’m cutting through the OTT hype and nasty negativity to bring you the Fragroom review of Initio Oud for Greatness.

PERFUMER

Despite repeated attempts to get this info from the brand and online research, nada. I expect niche companies to be more transparent with this stuff, but moving on…

SO WHAT DOES INITIO OUD FOR GREATNESS SMELL LIKE?

This release from the brand’s Black Gold Project Collection gets going in bold style with a big dose of saffron. Its leathery qualities are supported by the clean aromatics of lavender and earthiness of nutmeg. The effect is fresh ’n spicy, with an emphasis on the latter.

 

It doesn’t take long for the oud to come through. Any oud fragrance, especially a relatively pricey niche one, inevitably leads to the question: but is it real oud? The brand claims to use both natural oud wood and agar wood oil in this composition.

Depending on a number of factors (for example, the quality, where it’s from, how it’s treated, what it’s combined with), the precious ingredient can range from the overpoweringly skanky and barnyard (not for beginners) to the smoother and more refined, à la Initio Oud for Greatness.

“It’s rich, resinous and very much a front-and-centre interpretation.”

Even though it’s not as “brutal” as the brand claims it to be, it’s still rich, resinous and very much a front-and-centre interpretation which lasts through to the drydown.

Patchouli and musk feature here, albeit in minor assistant roles to accentuate the overall deep mood. It’s unusual for an Initio fragrance to not be musk heavy, but nothing wrong with a change in tone.

Initio Oud for Greatness EDP

It’s easy to understand why Initio Oud for Happiness is so popular. Yes, it’s not particularly complex but it’s beautifully blended in a friendly Western style. Oh, and did I mention its impressive sillage and longevity? Definitely a big part of its appeal.

Anyone looking for a potent but accessible, statement-making oud will find their joy in this release.

Initio Oud for Greatness EDP is available in South Africa at Skins Cosmetics

Roja Amber Aoud Parfum Review: Busy But Beautiful

Roja Amber Aoud Parfum

No doubt about it, oud has been the biggest trend in fragrance for some time. Correction. It’s moved from a trend to staple in perfumery, with whole brands devoted to this most precious and tricky of ingredients (for example, Fragrance du Bois). More than most, British perfumer Roja Dove has proven adept at showcasing its multifaceted beauty with releases that include Roja Aoud Parfum, Roja Musk Aoud Parfum, Roja Sweetie Aoud Parfum and Roja Amber Aoud Parfum.

Roja Amber Aoud Parfum

The latter has been particularly popular. And for good reason. It shows Dove’s time in the Middle East (three years, according to the brand website) to familiarise himself with the intricacies of oud was time well spent.

This 2012 release has a similar structure to the other Roja Aouds I’ve tried – citrus opening + floral heart + dense drydown.

IMMERSIVE: Oud master Roja Dove.

There’s a brief barely noticeable citrusy-fresh opening, courtesy of notes of lemon, bergamot and lime. Voluptuous rose de mai then makes an appearance, honey-ish powderiness to the fore. Its fruitiness is accentuated by notes of fig and ylang-ylang.

As always with Roja fragrances, there’s a lot going on in the drydown, with 11 officially listed notes. The oud in question is rich, smooth and slightly animalic, but without the skank. It’s fleshed out with the sweetness of spicy cinnamon and leathery saffron.

Roja Amber Aoud Parfum is everything you want a premium oud to be: authentic, warm, cosy and extravagant. With the prominence given to the queen of florals, perhaps it would have been more accurate to call it “Rose Aoud”. But there are already umpteen variations on that theme and Dove has created an exclusive Roja Taif Aoud for Fortnum & Mason. I quibble…

Roja Amber Aoud Parfum

Although a tad too sweet for me, the hype around Roja Amber Aoud Parfum is justified. At R12 300 (over $850 / £600 / €700) for 100ml, it doesn’t come cheap. But then it is competing in what I call the league of “super-ouds” (for example, Frédéric Malle The Night and Fragrance du Bois Sahraa).

Roja Amber Aoud Parfum is available at Skins Cosmetics.

 

Maison Francis Kurkdjian Oud Extrait de Parfum Review

Maison Francis Kurkdjian Oud Extrait de Parfum

We all knew Francis Kurkdjian was a highly accomplished perfumer before he launched his own eponymously named niche fragrance house in 2009. And then from 2012, he upped his credentials even more, as the king of oud, with a succession of top-quality releases. These include Oud EDP (2012), Oud Satin Mood EDP (2015) and Oud Silk Mood EDP (2018). I’ve recently fallen under the spell of Maison Francis Kurkdjian Oud Extrait de Parfum.

I got the opportunity to interview the Paris-based perfumer over a year ago. I asked him about working with oud and he said: “It was basically an alternative to me of using the animalic notes that I love, which are more and more forbidden in perfumery.”

“It was basically an alternative to me of using the animalic notes that I love, which are more and more forbidden in perfumery.”

While I wouldn’t describe Maison Francis Kurkdjian Oud Extrait de Parfum as particularly animalic, boy is it special!

Infused with slightly peppery and resinous warmth, elemi from the Philippines opens this 2018 release. There’s then the waft of fine and luxurious musk. Interesting to note that Kurkdjian uses Ambrettolide, the Givaudan-produced vegetal musk renowned for its smoothness and floral undertones. It mingles with a soft take on cedar and creamy, but (thankfully) sugar-free vanilla.

Maison Francis Kurkdjian Oud Extrait de Parfum

Oud is  one of the most precious ingredients in perfumery, and the Laotian variety is especially prized for its depth and variations. Every time I smell it in this extrait de parfum, I get something different. From leathery and woody to fruity to powdery. It’s deftly complemented by Indonesian patchouli, with its earthy and woody nuances.

Maison Francis Kurkdjian Oud Extrait de Parfum

From the listed ingredients on the brand’s website, there’s no doubt the best have been used to produce one of the most sophisticated oud perfumes around. It’s impeccably smooth, yet full of sensual depth and character.

Maison Francis Kurkdjian Oud Extrait de Parfum is available at Skins Cosmetics.

 

Christian Dior Oud Ispahan Review

Dior Oud Ispahan

Christian Dior launched its luxury private fragrance range, La Collection Privée, in 2004 with three fragrances. Since then it has evolved into a fully fledged line of highly desirable scents divided into categories such as Sensuals, Orientals, Florals, Light Florals and Fruity Florals. The floral oriental Dior Oud Ispahan was launched in 2012 and is widely regarded as one of the best oud fragrances on the market.

Dior Oud Ispahan

Perfumer

As the brand’s perfumer, François Demachy has created most of the fragrances for La Collection Privée, including Oud Ispahan. The 70-year-old Frenchman is highly respected for his ability to balance commercial and creative success.

Examples of his other work include: Emanuel Ungaro Pour L’Homme EDT, Acqua di Parma Colonia Intensa, Fan di Fendi Pour Homme EDT, Dior Sauvage (EDT and EDP) and several fragrances in the Dior Pour Homme range. Demachy also produces perfumes for other companies in the French luxury giant LVMH’s stable.

Dior Oud Ispahan - Francois Demachy

So what does Dior Oud Ispahan smell like?

This unisex EDP opens with the distinctive scent of labdanum. Its ambery, slightly leathery quality is warm and enticing. The fragrance sweetens slightly, as the rose note makes its appearance. Don’t be put off by the mention of this initial sweetness – it’s gentle and then develops into something surprisingly sexy. This is Dior we are talking about, so it’s sophisticated at all times.

“It’s gentle and then develops into something surprisingly sexy. This is Dior we are talking about, so it’s sophisticated at all times.”

The rose is perfectly partnered with the oud note that follows. Rose and oud combinations have always been popular in Middle Eastern perfumery. Dior Oud Ispahan takes its cue from this tradition, but it’s an undeniably Western take on oud.

While it’s not overwhelming or intensely “exotic”, there’s no doubting that this is the real thing in Dior Oud Ispahan. Oud is one of the most expensive ingredients in perfumery and Demachy makes the most of its woody, resinous aspects. That woodiness is complemented by the sandalwood and cedar notes.

To say that Dior Oud Ispahan is smooth is an understatement. Throughout its progression, it’s silky, yet full of character at the same time.

Dior Oud Ispahan

Packaging/Presentation

La Collection Privée is all about classical elegance and the presentation of these fragrances captures that aesthetic perfectly.

The stately cylindrical bottle was originally designed by fashion visionary Hedi Slimane, who was the creative director of the French luxury brand’s men’s ready-to-wear division at the time of the collection’s launch. A slick magnetic cap features the instantly recognisable Dior logo. Every juice in the collection has a different color. Dior Oud Ispahan has a rosy hue.

Dior Oud Ispahan

You can expect your bottle of Dior Oud Ispahan to be presented in a specially packaged box. The packaging ritual involves several stages – a box, tissue paper, a logoed perfumed cushion, a boxed fragrance, three samples of your choice in a logoed pouch, another bigger pouch, tissue paper sealed with Dior-logoed wax, your choice of colour of string to wrap the box and, the final touch, a Dior wax seal. This fastidious French attention to detail – complemented by professional and friendly customer service – leaves you in no doubt about the luxury experience you’re paying for.

R3 340 for 125ml, R4 965 for 250ml and R6 885 for 450ml.

For more oud options, read here. 

Read my review of Maison Christian Dior in Johannesburg here.

For more info on Dior’s La Collection Privée,  read here. 

Dior Oud Ispahan

 

Oud Fragrances: The Variety Edition

Oud Fragrances

If there’s one ingredient in perfumery that’s guaranteed to get love-it-or-hate-it reactions, it’s rich and woody oud. Partly, this is because there are many mediocre oud fragrances on the market, but mostly it’s due to the unique qualities of the ingredient. Depending on how it’s used, oud can have a variety of characteristics: anything from musty and bittersweet to balsamic. A visit to a perfume counter will tell you how popular oud fragrances have become over the last decade. Of course, they have been a staple in Middle Eastern perfumery for centuries.

Oud Fragrances

WHAT MAKES OUD SO SPECIAL?

According to Fragrantica, oud is the result of a fascinating process whereby the aquilaria tree species – found in south-east Asia, India and Bangladesh – is infected by a parasite. To protect itself, the tree produces a resinous heartwood known as oud or agarwood.

“To protect itself, the tree produces a resinous heartwood known as oud or agarwood.”

Various factors can influence the quality of oud, including the distillation process and the age of the tree. The very best oud is incredibly expensive, so most mainstream oud fragrances are based on a synthetic version or a blend of both natural and synthetic. Hence, the endless online debates about whether or not a fragrance is a real or synthetic oud.

PRECIOUS: The leaves of an aquilaria tree. Image: Chong Fat (Wikipedia).

Although there are many standouts here, this is not a definitive list of the best oud fragrances on the market. It also doesn’t include the huge variety of Middle Eastern oud fragrances. But it will give you a good sense of what’s available, especially for those who might have convinced themselves that oud is not for them. The names of perfumers (where known) and launch date have been placed in brackets after the name of each fragrance.

PURE OUD EDP BY KILIAN* (CALICE BECKER, 2009)

Key notes: Guaiac wood, saffron, agarwood, copahu balm, cypriol oil.

Wear it if… You want a heavy, pungent and uncompromising niche oud fragrance, with a strong leathery and woody aspect. Some might call it challenging, bitter and unwearable, so be warned if you’re looking for something more subtle. From the band’s Arabian Nights Collection, it’s decidedly masculine and makes a powerful statement.

Oud Fragrances

GUCCI GUILTY INTENSE OUD EDP (AURELIEN GUICHARD, 2016)

Key notes: Pear, raspberry, saffron, Bulgarian rose, orange flower, natural oud oil, patchouli.

Wear it if… You want a great designer oud fragrance oud that doesn’t cost a fortune like many niche options, which claim to use more real oud. Gucci fragrances have been patchy over the years, but the Italian luxury brand hit the sweet spot with this unisex release. It’s smoky throughout, thanks to the incense and frankincense notes, sophisticated and sexy.

Oud Fragrances

CLEAN RESERVE SUEDED OUD EDP* (PERFUMER UNKNOWN, 2016)

Key notes: Incense oil, blue cypress, birch, red pimento, honeysuckle, temple oud, night-blooming jasmine, white magnolia, balsam fir, bushman’s candle, soft suede, patchouli, black amber, praline, musk, olibanum.

Wear it if… You want a clean and unisex niche oud that will surprise you. There are a lot officially listed notes in this fragrance, many of which you won’t be able to pick up. What does come through in this skin scent is the warm and musky quality of the suede, oud, musk, incense and amber notes. The praline note gives it a hint of just the right amount of sweetness.

Oud Fragrances

DUNHILL ICON ABSOLUTE EDP (PERFUMER UNKNOWN, 2015)

Key notes: Sicilian bergamot, black pepper, saffron, rose, jasmine, agarwood, tobacco.

Wear it if… You want a super-elegant, smooth and toned-down oud experience. The oud in this fragrance is well balanced by the spices and florals. It’s from the brand’s high-quality Icon collection and the gold-encased bottle deserves a special mention for being of the best fragrance bottle designs in recent years.

Oud Fragrances

COMME DES GARCONS WONDERWOOD EDP* (ANTOINE LIE, 2010)

Key notes: Vetiver, sandalwood, patchouli, guaiac wood, Virginia cedar, oud, cypress, pepper, bergamot, incense, nutmeg, cashmeran, caraway.

Wear it if… You want a highly rated wood fragrance, where oud is just one of the elements. The similar-ish Comme des Garçons Wonderoud EDP goes big on the oud, but Wonderwood’s balance between the various listed woods and spices is, in many ways, a better option. A good dose of vetiver adds to the woodiness.

Oud Fragrances

ATELIER COLOGNE EMERAUDE AGAR COLOGNE ABSOLUE* (JEROME EPINETTE, 2016)

Key notes: Calabrian bergamot, Siberian angelica, Vietnamese black pepper, Turkish rose absolue, Egyptian geranium, Chinese eucalyptus, Malaysian agarwood, Indian sandalwood, Indian guaiac wood.

Wear it if… You want a very wearable oud fragrance with a fresh, green quality. Paris-based niche fragrance company Atelier Cologne is renowned for its citrus-infused scents. This EDP from its Haute Couture collection features some of the usual oud fragrance combos – for example, rose – but it’s the fresh notes – especially eucalyptus – that make it stand out.

Oud Fragrances

YSL M7 EDT (JACQUES CAVALLIER & ALBERTO MORILLAS, 2002)

Key notes: Mandarin, bois de oud, patchouli, ciste, myrrh.

Wear it if… You want a seductive, smoky, slightly sweet oud fragrance. A reformulation of the classic and ground-breaking YSL M7, it’s a worthy purchase in its own right. A brief fresh opening makes way for an intriguing blend of patchouli, amber and myrrh, with a light treatment of oud in between.

Oud Fragrances

CREED ROYAL OUD MILLESIME EDP (OLIVIER CREED SIXTH GENERATION, 2011)

Key notes: Lemon, pink berries, bergamot, cedar, galbanum, angelica root, sandalwood, oud, Tonkin musk.

Wear it if… You want a seriously upmarket, luxurious interpretation of oud that’s signature scent material. This is expensive stuff (it’s Creed, after all), but for the price you’re getting a masterful and multi-faceted fragrance, from the citrus opener to the slightly sweet oud that’s not too dominant. It’s not an obvious oud fragrance and that’s part of its beauty.

Oud Fragrances

*Available from Skins Cosmetics South Africa. https://www.skins.co.za