STORYTELLER : Clara Molloy is the creative director of Memo Paris. Image: Memo.
Travel has always been a popular source of inspiration in perfumery. And Memo Paris excels at using this trope in its perfumes and story-telling. The Paris-based niche fragrance company was founded by husband and wife team, Clara (creative director) and John Molloy (president) in 2007. Their love for travel is reflected in all of the brand’s collections: Art Land, Cuir Nomades, Escales Extraordinaire, Graines Vagabondes and Les Echappées.
“Memo Paris has especially made a name for itself with its superbly evocative Cuir Nomades collection.”
Memo, named after Clara’s fondness for collecting her travel memories, has especially made a name for itself with its superbly evocative Cuir Nomades collection. It includes standouts such as French Leather EDP, Moroccan Leather EDP, Russian Leather EDP and the recently launched Oriental Leather EDP.
MADE IN PARIS: The exterior of the Memo store at 34 Rue Cambon, 75001, Paris. Image: Memo Paris.
Memo Italian Leather EDP opens with a greenish tomato note, which immediately lets you know this is not the usual leather fragrance. There’s a big dose of creamy vanilla throughout, which is a perfect partner for the buttery leather. Notes of galbanum, tolu balsam and benzoin just add to the sense of luxury.
I have smelled many beautiful fragrances over the years. But it’s the special ones that really make an impression. Memo African Leather EDP belongs in this special category. It opens with a big dose of cardamom and saffron. The leather accord that follows is pronounced and rich and complemented by cumin, patchouli, oud and vetiver notes. It truly captures the smells of an African landscape.
I’ve tried samples of various other Memo fragrances and what stands out for me is their undeniable quality and ability to transport the wearer with their well-crafted blend of superior ingredients.
I sent Clara some questions and this is what she had to say…
What was missing from the niche fragrance market when you decided to launch Memo?
We were sincerely not thinking about markets and markets shares when we launched our brand. We were thinking about doing the most beautiful brand we could imagine with a very qualitative approach.
“I truly believe landscapes are alive and they inspire our best creations.”
Has your founding inspiration changed at all since your launch in 2007?
Memo is about travelling and landscapes. This has not changed. I truly believe landscapes are alive and they inspire our best creations. Of course, over the years my curiosity has changed. I want to discover even more remote beautiful places and even more amazing perfumes.
GOLD STANDARD: The luxurious interior of the Memo store in Paris. Image: Memo.
In what ways is Memo a luxury fragrance brand?
If luxury means quality, then we are a luxury fragrance brand. I see more myself as an independent artisan.
What is your role as creative director?
My role is to find stories.
Your husband, John Molloy, is the co-founder of Memo. Is it ever tricky working with him in both a business and personal capacity?
Is it very tricky to be married? Not for me. I love sharing my journey. Then the question of working or not working together is secondary. We have very different roles and we respect each other.
PERFUME PARTNER: Clara’s husband, John Molloy, is the co-founder and president of the brand.
What is the company’s best-seller?
It depends on the country. It could be Inlé, Irish leather, French Leather, Marfa…
I’m a big fan of your Irish Leather EDP. How did you and perfumer Aliénor Massenet go about capturing the unique “Irishness” of this scent?
Thank you! My husband is Irish, so we had a lot of pression for this perfume. We always go back to his house in Ireland where his family raises horses. Our inspiration was the wind blowing on the grass there.
All of your fragrances have been created by Aliénor Massenet. Why is she your nose of choice?
Most of them, yes. Because we can talk to each other. It is so difficult to find the right words for perfumes as they are abstract. With Aliénor, it is really easy. She gets what I am saying quickly and vice versa.
FROM ABSTRACTION TO REALITY: Aliénor Massenet has created most of the Memo fragrances.
What’s next for Memo?
A lot of novelties… Winter Palace has just been launched and we are all very excited. The subtleness of this ambery tea is beautiful.
Where do you think the niche sector is heading?
All of our competitors that started when we launched have sold their companies. There are many brands and many more to come. I hope everyone will keep in mind that niche means high standards. Otherwise there is no point in being niche.
Memo Paris fragrances are available in South Africa at Skins Cosmetics. https://www.skins.co.za
Image: Memo.