Revlon Charlie: 50 Years Young

Revlon Charlie

Any fragrance that’s been around for 50 years deserves our respect and Revlon Charlie EDT (also known as Charlie Original and Charlie Blue) warrants my approval without hesitation. Launched in 1973, it was very much an aldehydic-floral scent of its time, with pioneering advertising and marketing helping make it a huge commercial success.

Shelley Hack

IMAGE: Revlon.

Tapping into the spirit of female empowerment and career advancement of the decade, ads featured Shelley Hack (the first woman to wear pants in a fragrance commercial) striding out in confident and liberated style. Later ads featured Sharon Stone and Cindy Crawford. Pop culture extra! In 2007, Oprah Winfrey interviewed Hack on her talk show as an acknowledgement of the influence of the Revlon Charlie ads on her aspirations.

Revlon Charlie - Sharon Stone

IMAGE: Revlon.

What a pity the American beauty brand isn’t doing more to celebrate its award-winning icon (in 1974, it bagged The Fragrance Foundation – Women’s Popular and Media Campaign of the Year awards). Perhaps its recent bankruptcy problems are a reason for this glaring oversight.

Revlon Charlie - Shelley Hack and Oprah

IMAGE: Oprah.com

PERFUMER

The perfumer behind Revlon Charlie EDT, Francis Camail, is also the man responsible for other classics such as Estée Lauder Aliage EDT (1972), Pierre Balmain Ivoire de Balmain EDT (1979) and Goutal Eau d’Hadrien EDT (1980).

Revlon Charlie EDT - Francis Camail

PERSONAL IMPRESSIONS

The bright freshness of lemon blossom creates an immediate uplifting vibe, while a note of hyacinth brings greenery to the composition. There’s more fresh floralcy from notes of rose and lily-of-the-valley. The crisp and clean effect is enhanced by aldehydes.

Now’s a good time for Ingredients 101. Aldehydes feature in a veritable rollcall of all-time classics, including Chanel No 5 Parfum (1921), Carven Ma Griffe Parfum (1946), Rochas Madame Rochas EDT (1960), Hermès Calèche EDT (1961) and Yves Saint Laurent Rive Gauche EDT (1971).

Revlon Charlie EDT

“While aldehydic, it’s not heavy when compared with many others in the genre.”

Depending on which one is used and how they are used, they can give compositions a clean, citric, soapy, laundry-fresh, waxy, between-the-sheets sensual, even metallic vibe. They are particularly useful in helping give top and floral notes extra sparkle and pop (as they do so well in Revlon Charlie EDT). After all that freshness, the fragrance goes deeper in the drydown with notes of sandalwood and oakmoss. While aldehydic, it’s not heavy when compared with many others in the genre.

Let’s get this question out of the way. Aren’t aldehydes old-fashioned? Don’t trigger me. While retro but not out-dated (there’s a difference), Revlon Charlie EDT maintains its youthful allure and will appeal to anyone who’s open-minded enough to appreciate the classics.

Revlon Charlie EDT

Wear it when you want a dose of fresh and versatile upliftment. It sparkles in warmer weather but as I’m not a seasonal fascist, you can wear it in cooler weather too.

Best Aldehyde Fragrances: From The Classics to Thoroughly Modern

Best Aldehyde Fragrances - Comme des Garçons 2 EDP

One of the mostly widely used ingredients in perfumery, aldehydes are probably also the most misunderstood. Chanel No 5 is the most famous example (its creator Ernest Beaux famously over-dosed the original parfum version in 1921), but it was not the first. That honour belongs to L.T. Piver Rêve d’Or from 1905.

Best Aldehyde Fragrances - Chanel No 5 Parfum

IMAGE: Chanel.

Aldehydes feature in a veritable roll-call of all-time classics, including Carven Ma Griffe Parfum (1946), Rochas Madame Rochas EDT (1960), Hermès Calèche EDT (1961), Yves Saint Laurent Rive Gauche EDT (1971) and Dior Dune EDT (1991).

Without getting too technical, in perfumery, aldehydes refer to a large family of compounds, such as heptanal, octanal, nonanol and decanol. Some of them are naturals, while many others have been synthesised in labs.

Depending on which one is used and how they are used, they can give compositions a clean, citric, soapy, laundry-fresh, waxy, between-the-sheets sensual, even metallic vibe. They are particularly useful in helping give top and floral notes extra sparkle and pop.

Best Aldehyde Fragrances - Comme des Garçons 2 Man EDT

SPICE AND ALL THINGS NICE: With its lighter dose, Comme des Garçons 2 Man EDT also gets a nod in this best aldehyde fragrances round-up.

Aren’t aldehydes old-fashioned? Firstly, I have no problem with smelling old-fashioned / vintage-y / mature. But if you insist, they can also be used in a thoroughly modern way.

Where known, the name of the perfumer is included in brackets after the name of the fragrance.

What are your best aldehyde fragrances?

LANVIN ARPÈGE EDP (PAUL VACHER & ANDRÉ FRAYSSE)

Widely acknowledged as one of the perfume greats and justifiably spoken about in hallowed tones, Lanvin Arpège was the second fragrance release from the Paris-based designer Jeanne Lanvin (the house’s debut from 1924, My Sin, also features aldehydes).

The designer’s daughter Marguerite loved playing arpeggios and inspired the name of this 1927 release. Almost a century and several reformulations later, it retains its majestic beauty in a complex yet understated style.

From the aldehydic freshness of the opening, with subtle nuances of peach, honeysuckle and citrus, through to the delicate florals (notes of jasmine, ylang-ylang, lily-of-the-valley, among others) and amber accord that follow, I can see how it earned its place in The Fragrance Foundation’s Hall of Fame in 2005.

Best Aldehyde Fragrances - Lanvin Arpege EDP

ELIZABETH ARDEN BLUE GRASS EDP

I thought I knew the American brand pretty well until I came across this 1936 release hidden away on the budget shelves, as one does. It very much set the tone for the releases that followed: accessible and affordable appeal.

Aldehydes give the opening floral notes (lavender, rose, jasmine) plenty of ping and pop. Okay, I’ll stop all this alliteration nonsense now. Notes of lily, clove and (the rarely used) laurel take it in a spicy direction, with woody depth from vetiver and sandalwood in the drydown.

It’s a great everyday choice with a touch of elegance.

Best Aldehyde Fragrances - Elizabeth Arden Blue Grass EDP

ESTÉE LAUDER WHITE LINEN EDP (SOPHIA GROJSMAN)

So why does Estée Lauder have such a special place in the fragrance memories of so many of our mothers and grandmothers? This 1978 release will tell you all you need to know. The company’s founder wanted something fresh and crisp, à la white sheets, and that’s exactly what perfumer Sophia Grojsman gave her, with sensuality to spare.

It makes a cool statement from the get-go, thanks to notes of Bulgarian rose, jasmine and muguet wrapped in soapy aldehydes. Violet and orris do their powdery thing, with earthy support from vetiver and moss in the drydown.

While it’s been reformulated, it has lost none of its elegance. I also recommend Estée Lauder Knowing EDP for its richer and heavier 1980s-style spin on the theme.

IMAGE: Estée Lauder.

GLORIA VANDERBILT EDT (SOPHIA GROJSMAN)

What gets me going even more than a luxurious fragrance? A cheap, cheap fragrance that smells luxurious. Launched in 1982, the debut scent from the American fashion designer (celeb trivia aside: you might know her son, Anderson Cooper, from CNN) was created by none other than the great Sophia Grojsman (Lancôme Trésor EDP, Estée Lauder White Linen EDP, Frédéric Malle Outrageous EDP).

Gloria Vanderbilt EDT opens with aldehydes on high and a sliver of pineapple in the background. Then it’s the turn of a floral bouquet that includes tuberose, ylang-ylang, jasmine and, in particular, carnation. The drydown is a creamy joy, with sandalwood, vanilla and cinnamon notes.

This EDT fades fairly fast, but for the price, top up as you go.

Best Aldehyde Fragrances - Gloria Vanderbilt EDT

CHANEL NO 5 EDP (JACQUES POLGE)

To quote Julie Andrews in The Sound of Music, “Let’s start at the very beginning, a very good place to start.” Without hubris, I can confidently say that Chanel set the standard for modern perfumery in 1921 when she briefed Russian-born nose Ernest Beaux to create “a woman’s perfume with a woman’s scent”.

Chanel No 5 was revolutionary in several ways. Unlike many of the perfumes that were popular at the time, it didn’t focus on one specific note. Most importantly, it showcased aldehydes, with their fizzy soapiness, to spectacular effect.

In 1986, Jacques Polge reinterpreted the original in an EDP concentration. Its aldehydic opening is enhanced by citrus notes of neroli and bergamot. A large shot of ylang-ylang introduces a rich yellow floral dimension to the composition. It’s followed by an elaborate bouquet of iris, May rose, lily-of-the-valley and jasmine notes in the fragrance’s heart. Sandalwood and vanilla make for memorable partners in the smooth and sensual drydown.

Even if you do find it too “mature”, there’s no getting away from the influence of Chanel No 5.

Best Aldehyde Fragrances - Chanel No 5 EDP

ELIZABETH TAYLOR WHITE DIAMONDS EDT (CARLOS BENAÏM)

Although she’s no longer with us, Elizabeth Taylor remains the grande dame of celebrity fragrances. This 1991 release is the perfect example of why the genre has much to offer, contrary to the snobs who say otherwise. An all-time classic, it was inducted into the Fragrance Foundation’s Hall of Fame in 2009, the first celebrity fragrance to receive that recognition.

It opens with the distinctive soapiness of aldehydes mingling with the spiciness of lily and honeyed citrus of neroli. As with many perfumes from that era, there’s a complex bouquet of florals, including notes of jasmine, ylang-ylang and narcissus, to lose yourself in. But the tuberose still shines through with its narcotic qualities.

Settling on a base of musk and sandalwood, it’s gorgeously glamorous and way more expensive smelling than its price suggests.

Best Aldehyde Fragrances - Elizabeth Taylor White Diamonds EDT

COMME DES GARÇONS 2* (MARK BUXTON)

British perfumer Mark Buxton announced his prodigious talent when he created the Japanese fashion company’s eponymous debut in 1994. True to the brand’s avant-garde aesthetic, his 1999 creation, Comme des Garçons 2, is a brilliant display of intriguing contrasts.

With its combo of aldehydes, angelica root and magnolia, the intro is dazzlingly fresh yet full of character. A synthetic note of ink reveals the scent’s darker side and cumin adds warm spiciness to the distinctive blend. The smokiness of incense and vetiver is paired with the muskiness of a labdandum-dominant amber accord in the drydown.

If you still think aldehydes are old-fashioned, this modern classic will put you right. Comme des Garçons 2 Man EDT, also created by Buxton, is worth checking out for its lighter dose of aldehydes mixed with woods and spice.

Best Aldehyde Fragrances - Comme des Garçons 2 EDP

CONTRASTS: Is Comme des Garçons 2 EDP one of your best aldehyde fragrances?

FRÉDÉRIC MALLE IRIS POUDRE Edp* (PIERRE BOURDON)

It doesn’t get any better than Frédéric Malle Iris Poudre, one of the launch releases from the year 2 000 that established the Paris-based niche house’s impeccable credentials.

This creation opens with the floral richness of ylang-ylang. Notes of violet and rose lay the powdery path for the headline iris. Iris can be a bit of an ice queen, but I find this take welcoming and embracing once you get to know her. There’s also an aldehydic element, but it never steals the show. It gives the composition a classic feel.

Warm and smooth sandalwood defines the drydown, with musk and tonka bean lingering sensually on the skin. What a treat!

Best Aldehyde Fragrances - Frederic Malle Iris Poudre EDP

LE LABO NEROLI 36 EDP* (DAPHNÉ BUGEY)

Le Labo Neroli 36 was one of the launch fragrances from the NYC-based niche brand, but doesn’t get as much attention as, say, Santal 33 or Bergamote 22. Which is a pity, because this 2006 release is enchanting stuff from the first spray.

The title note brings on the sun with its honey-ish qualities. It’s amplified by notes of mandarin orange with a slight aldehydic vibe. The floral mood continues with notes of jasmine and rose, fresh and gently sweet. Musk and vanilla mingle in the warm drydown of this thoroughly cheerful composition.

Want even more aldehydes? Then look out for the brand’s city exclusive (Dallas) Le Labo Aldehyde 44 EDP.

Best Aldehyde Fragrances - Le Labo Neroli 36 EDP

BYREDO BLANCHE EDP*

This 2009 release epitomises the Swedish niche brand’s simple yet effective approach to perfumery.

There’s a big blast of fresh and soapy aldehydes in the opening. A trio of florals – rose centifolia, peony, violet – are given the powdery treatment. Clean and sensual at the same time, the drydown features musk and sandalwood.

With the aldehydic prominence, even though used in a modern way, this fragrance is not for everyone, but will appeal to those looking for something offbeat.

Best Aldehyde Fragrances - Byredo Blanche EDP

CHANEL NO 5 L’EAU EDT (OLIVIER POLGE)

There’s no denying the all-time classic credentials of Chanel No 5. But there are those who feel that the parfum and EDP versions are too heavy and, dare I say it, old-fashioned.

It’s for these reasons that the French luxury fashion brand took the big step in 2016 of launching a lighter version of its icon. Ostensibly aimed at a generation of younger women who wanted to be modern without smelling like their mothers and grandmothers, Chanel No 5 L’Eau epitomises casual chic.

The intro is all freshness, with notes of lemon, mandarin and orange in play. There’s no mistaking the soapy presence of aldehydes, albeit more toned down than the original. The richness of ylang-ylang takes the lead in the floral heart, with hints of jasmine and rose in the background. Musk dominates the drydown and completes what is a very worthwhile addition to the Chanel No 5 franchise.

Best Aldehyde Fragrances - Chanel No L'Eau EDT

GUERLAIN MUSC NOBLE EDP (THIERRY WASSER)

Officially, this 2018 release from the French brand’s top-notch Les Absolus d’Orient Collection opens with notes of pink peppercorn, saffron and geranium, but I get a thoroughly addictive and enticing metallic whiff. Aldehydes alert! What a start!

The real focus of the fragrance is musk and rose, and what a wonderful combo it is with its sensual and sophisticated powderiness. It gathers depth with the drydown which features an amber accord and cedarwood. Cistus adds an animalic leather undercurrent.

With its metallic vibe, this is bold and distinctive stuff. I wouldn’t want it any other way! Guerlain Encens Mythique EDP, also from the same range, features a beautiful blend of aldehydes, incense and ambergris.

Best Aldehyde Fragrances - Guerlain Musc Noble EDP

DIPTYQUE FLEUR DE PEAU EDP* (OLIVIER PESCHEUX)

Fleur de Peau triumphed in the Perfume Extraordinaire and Best New Women’s Fragrance categories at the 2019 Fragrance Foundation Awards in London. One sniff of this EDP and you’ll understand why.

The fresh and rosy accents of pink peppercorns opens the scent and then it’s the turn of iris, with its cool powderiness, on beautiful display. But what really makes this fragrance special is its use of Ambrettolide, the musky molecule known for its smooth, pear-ish qualities, in combination with clean musks.

Olivier Pescheux tells me he used aldehydes C-12 MNA and C12-Laurique in this creation. I reckon you’ll smell them in action in the way they lift this 2018 release to luxuriously romantic stuff.

Best Aldehyde Fragrances - Diptyque Fleur de Peau EDP

MAISON FRANCIS KURKDJIAN 724 EDP* (FRANCIS KURKDJIAN)

The Paris-based perfumer hasn’t produced something new for quite some time (the 2021 Cologne Forte releases were variations on the best-selling Aqua range). His much-publicised appointment as Dior’s in-house perfumer might have something to do with that.

“It brings a sensation of comfort and protection, like that of cleanliness, that I crave when I’m walking around the city,” he says on the brand website about the recently released 724.

That cleanliness comes through with its opening of aldehydes – softly metallic and fizzy – and citric bergamot from Calabria. There’s more freshness of the airy white floral kind from notes of jasmine absolute from Egypt, seringa (also known as mock orange), freesia and lily-of-the-valley. White musk takes the lead in the drydown, with creamily cosy support from sandalwood.

Okay, so maybe 724 isn’t absolutely new either, as some people are already grumbling online. It sees the nose playing the fresh-floral-musk riff he does to perfection. However, I think it’s a great example of how aldehydes can be used in a timeless and contemporary fashion.

Best Aldehyde Fragrances - Maison Francis Kurkdjian 724 EDP

*All these best aldehyde fragrances are available in South Africa at Skins Cosmetics.

CHANEL NO 5 CENTENARY: THE JUICE ON AN ICON

Chanel No 5 Centenary

When a perfume turns 100 years old, you can bet it has a story to tell. And it doesn’t get more convoluted and juicier than Chanel No 5. While The Secret of Chanel No. 5: The Intimate History of the World’s Most Famous Perfume by Tilar J Mazzeo (Harper Perennial) was published in 2010, it contains many well-researched insights as we celebrate the Chanel No 5 centenary.

Chanel No 5 Centenary

A cultural historian and wine writer, Mazzeo is the author of books such as The Widow Clicquot (HarperCollins) and Back Lane Wineries of Sonoma, Second Edition (Penguin Random House).

As Mazzeo states in the book’s preface, “Much of what is told and retold about its transformation into an international byword for luxury is the stuff of half-truths, confusion, collective fantasy and sheer invention. Sometimes, the truth that those legends obscure is more fantastic than any fiction.”

Starting with Gabrielle Chanel’s childhood in an orphanage, The Secret of Chanel No. 5 is a must-read for anyone wanting to know more about “le monstre” (the monster), as the perfume is known in the industry.

Chanel No 5 Centenary

Chanel No 5 Centenary image courtesy of Chanel.

AU CONTRAIRE

I don’t want to give away too many of the secrets revealed and the myths debunked by Mazzeo, but for those who want a teaser here goes…

Chanel No 5 was not the first fragrance to make use of aldehydes (that distinction belongs to L.T. Piver Rêve d’Or). But it is certainly the most well-known, with its liberal use of these synthetics by Russian-born perfumer Ernest Beaux when he created Chanel’s debut scent.

Neither was it the first designer fragrance. Parisian couturier Paul Poiret got there first with Parfums de Rosine Nuit Persane in 1911.

The formula for Chanel No 5 wasn’t stolen from the laboratory of a company owned by her friend and rival François Coty.

Although the designer had a thing for the number five and named her debut fragrance after it, Chanel No 5 wasn’t officially released on May 5, 1921, the fifth day of the fifth month. It appeared quietly on the shelves of her boutiques but was hugely popular from the outset.

Chanel No 5 Centenary

Chanel No 5 Centenary image courtesy of Chanel.

In fact, because of the demand, in 1924, in return for their manufacturing, distribution and marketing expertise, Coco Chanel signed away the majority control (70%) of the perfume side of her business to the Wertheim brothers, Pierre and Paul, who owned the perfume company Bourjois.

Chanel No 5 Centenary

ICONIC SHAPE: The evolution of the design of the bottle over the decades. Chanel No 5 Centenary image courtesy of Chanel.

The formation of Les Parfums Chanel meant she would receive 10% of the profits. With the perfume’s considerable profitability, however, she later came to regret this business decision, which helps explain the dubious legal action against her Jewish investors during the Second World War when the Nazis occupied Paris (see interview below).

Despite all the dirty dealings and numerous law cases, the contract was renegotiated in 1947, whereby in exchange for $350 000, 10% of the profits and 2% of the perfume sales worldwide, she would stop using the number five in any of her marketing.

“Pierre Wertheimer agreed to fund the reopening of her fashion house and pay all her bills (including her rent at the Ritz Hotel.”

Later, in the 1950s, Pierre Wertheimer agreed to fund the reopening of her fashion house and pay all her bills (including her rent at the Ritz Hotel in Paris). But the Wertheimer family would own the rights to the fragrance and fashion businesses. That agreement continues to this day, with Alain and Gérard Wertheimer, Pierre’s grandchildren, running the luxury empire.

Although her partners missed several marketing tricks in the 20s, they showed their business acumen during the war. From their new base in the United States, after escaping from France in 1940, they sent former Guerlain president H. Gregory Thomas on a covert mission to Grasse, France, to source the raw materials needed to produce Chanel No 5. He returned with hundreds of kilos of jasmine and rose concrete.

Chanel No 5 Centenary

INTERVIEW WITH TILAR J MAZZEO

What prompted you to write the book?

I came to the book from the perspective of a wine writer, wondering about the relationship between perfume and wine: both aromatic volatiles in alcohol. What made a great perfume and was it similar to a great wine?

Did you have any preconceptions before you started your research?

The other question of the book for me was: is Chanel No 5 really a great perfume or is it great marketing? I began assuming marketing would be a larger part of the equation.

What were you most surprised to find out in your research?

How disastrous the marketing was in the beginning for this fragrance. For example, they decided to launch Chanel No 5 along with a whole series of other numbered fragrances (Chanel No 2, Chanel No 3). And the ads had all of them in the same bottles. It would have sunk any other fragrance.

Chanel No 5 Centenary

PERFUME POSE: Gabrielle Chanel in a campaign for Chanel No 5, photographed by François Kollar for Harper’s Bazaar, USA, in 1937, in her Ritz Hotel apartment. Chanel No 5 Centenary image courtesy of Chanel.

How much access did the company give you? And what was their response when the book was published?

I did have access to historical documents at Chanel and the jasmine and rose plantations in Grasse. The perfumers at Chanel were also amazingly generous with their time.

I’m not sure about the maison’s view. I think we agreed about the fragrance. In the beginning we probably saw differently Coco Chanel’s World War Two experience, but I suspect we are not really very far apart on that.

Chanel and her German boyfriend [officer Hans Günther von Dincklage] during the war both claimed they were working as double agents for the British with a man named Canaris, and the historical evidence suggests this is probably true.

“The ‘Aryanization’ lawsuit would not be her finest moment. However, there were a lot of not particularly fine moments during the German occupation of France.”

I don’t think Chanel was a Nazi spy. She did definitely have a German boyfriend. She did engage during World War Two in an “Aryanization” lawsuit [unsuccessfully suing for ownership of the company, as it had been abandoned], which would not be her finest moment. However, there were a lot of not particularly fine moments during the German occupation of France.

With Chanel No 5 celebrating its centenary this year, there’s no doubt, more than ever, it’s more than a perfume, it’s a cultural icon. Would you be able to highlight the most important factor that contributed to that status? 

Every perfumer I’ve ever spoken with, including many of Chanel’s competitors, all say one thing: as a work of modernist art expressed in fragrance, Chanel No 5 is a masterpiece. It does something amazing as a scent by balancing its aldehydes with deep florals. There is something of the tightrope act in the fragrance.

Chanel No 5 Centenary

CHARACTER: Cartoonist Sem paid tribute to the success of Chanel No 5 in 1921.

The story of Chanel No 5 is also the story of Coco Chanel. To describe her as complex would be an understatement… 

Indeed. She starts out life as an orphan in a convent, then moves onto being a cabaret showgirl (from there the “Coco” nickname) and the mistress of a series of wealthy men, becomes a celebrated designer very quickly, launches a popular fragrance but almost immediately gives rights over to another company, and spends the next few decades suing her (Jewish) business partners and dating a German during the occupation of Paris.

Your book doesn’t gloss over the more controversial aspects of Coco Chanel’s attempts to regain control of the fragrance business especially during the Nazi occupation of France. Despite this, how has her mystique been maintained?

History is full of men who behaved badly and remained celebrated as artists and geniuses. Picasso, to take a contemporary of Chanel, was a complete cad. Chanel was both an artist and a genius in her metier and as with Picasso, one must divorce her personal character from her art. Her art, both in fashion and fragrance, is breath-taking.

Your book was published in 2010, 11 years before the centenary. What, if anything, would you add to it now?

The fragrance history in the book remains timely and current. The debate about Chanel and the Second World War has intensified since publication in 2010, and I would add to the book now a more expansive context. I am deeply critical of Chanel’s actions during the war in terms of her “Aryanization” legal actions.

However, I don’t think the facts support some of the arguments that were made after my book was published, which castigate her “horizontal collaboration.” I gave that expanded context in the book I wrote after the one on Chanel, which was about the Ritz Hotel in Paris during the occupation [The Hotel on Place Vendôme (HarperCollins)].

Your personal thoughts on Chanel No 5 as a perfume?

I am blind as a bat and cannot carry a tune, but I am blessed or cursed, depending on the circumstances, with an extremely fine nose. It is hard for anyone with that not to admire Chanel No 5 and to love scents. Chanel No 5 is like admiring or not admiring a 1953 Petrus (though with a very different aromatic profile). But some things are qualitatively brilliant. Chanel No 5 and Shalimar are my go-to classic fragrances. Once you appreciate the technical and artistic genius of those perfumes, it’s difficult not to want to spend time with them.

The Secret of Chanel No. 5: The Intimate History of the World’s Most Famous Perfume is available to buy here.

 

Frank Voelkl Interview: In Praise Of Synthetics

Frank Voelkl

Image: Firmenich.

I recently had the opportunity to interview natural perfumer Douglas Little about his work. There was also a lively discussion on Undina’s Looking Glass about natural, synthetic and “mixed media” perfumes. All of which prompted me to get going on an interview with Frank Voelkl, which I’d been wanting to do for a long time.

Something told me he would be helpful in providing valuable insights on the role of synthetics in modern perfumery. The New York-based senior perfumer at Swiss fragrance and flavour company Firmenich took time out of his busy schedule to answer the questions I emailed him.

Frank Voelkl

Image: Firmenich.

Before we get to those enlightening answers, a quick overview of the work of Frank Voelkl. He has earned major respect for creations and co-creations such as:

  • Alfred Dunhill X-Centric EDT (2001)
  • Kenneth Cole Reaction EDT (2004)
  • Sarah Jessica Parker Covet EDP (2007)
  • Zirh Ikon EDT (2008)
  • Oscar de la Renta Esprit d’Oscar EDP (2011)
  • Ermenegildo Zegna Indonesian Oud EDP (2012)
  • Paris Hilton Dazzle EDP (2012)
  • Dolce & Gabbana Velvet Amber Sun EDP (2017)
  • Hugo Boss Hugo Now EDT (2020)
Frank Voelkl

Image: Fragrantica.

Of course, Frank Voelkl is most famous for his work for Le Labo. He has produced the decade-defining Santal 33 (2011), Iris 39 (2006), Ylang 49 and Thé Noir 29 (2015), among others, for the NYC-based niche fragrance company.

Frank Voelkl

Image: Le Labo.

Where did you study perfumery and what was the most important thing you learned there?

I did a bachelor in Chemistry in Germany and then got a degree at ISIPCA in Versailles. I always remember what the legendary Edmond Roudnitska [creator of classics such as Dior Diorissimo, Hermès Eau d’Hermès and Rochas Femme] told me during his class: “Never lose track of where you want to go with your creation and always keep the goal, what you want to achieve in mind.” It’s easy to get “distracted” when you create.

Frank Voelkl

NICHE PARTNERSHIP: Frank Voelkl has created several fragrances for Le Labo.

Would modern perfumery exist without the use of synthetics / molecules?

Absolutely not. The introduction of molecules in perfumery in the late 1800s launched modern perfumery. Just think about Chanel No 5 (1921), which wouldn’t exist without its aldehydes. Dior Eau Sauvage by E. Roudnitska (1966) wouldn’t exist without Hedione. The use of molecules really allowed us to discover new paths in modern perfumery.

Image: Fragrantica.

What role do synthetics play when you’re creating a fragrance?

Molecules have always co-existed in my creations together with natural ingredients. They are equally important and both add beauty to a fragrance.

“If you were to compare perfume creation with the art of painting, using a molecule is comparable with drawing a precise line.” – Frank Voelkl 

If you were to compare perfume creation with the art of painting, using a molecule is comparable with drawing a precise line. The use of a natural, which typically is a more complex and faceted ingredient, is similar to the use of a large brush stroke. Which means that molecules often have a more linear character and are more singular in smell. I use them exactly for that reason – to introduce a very particular note into my creation. Molecules also allow us to introduce notes that do not exist in nature and to explore uncharted olfactive territories. They are essential for innovation.

For example, when creating Gucci Bamboo, I used a particular molecule which added a very delicate green note recognisable throughout the fragrance, which I could not have achieved in the same way with a natural ingredient.

Image: Fragrantica.

You’ve created a number of fragrances for NYC-based niche house, Nomenclature, including Adr_rett, Holy_wood and Psy_Cou. What was the attraction of working with the founders, Karl Bradl and Carlos Quintero?

Karl and Carlos had approached me a while back, inviting me to work on their new brand Nomenclature. Given my enthusiasm for molecules and the fact that Firmenich has a large number of captive molecules, it made a lot of sense to me.

Karl and I actually met a few years earlier working on a project together, and we immediately seemed to understand each other well. Of course, the fact that Karl and I both have our roots in Germany is an added bonus. It has been a great pleasure working with Karl and Carlos since the beginning, and am happy to collaborate with them on their beautiful brand.

ARTIFICIAL INTELLIGENCE: Carlos Quintero and Karl Bradl of Nomenclature, which showcases exclusive molecules in perfumery. Image: Nomenclature.

Referring to Nomenclature Psy_Cou, which showcases coumarin. tell us about the beauty of this molecule and its influence on modern perfumery.

I still remember smelling coumarin for the first time in my life when it was presented to me as one of the first raw materials from the ingredient training at ISIPCA. It’s creamy, almondy and, to me, immediately triggered a sensation of comfort.

Frank Voelkl

First used in Fougère Royale by Houbigant, it has since had an important role to play in men’s fougère structures, but has also made its way into many women’s fragrances. It is present in nature as well, in many aromatic essential oils or in hay extract, for example.

Image: WorthPoint.

Which recently created molecule are you particularly excited about and how have you used it?

We have a few recent captive molecules at Firmenich that are very exciting olfactively, a new floral aldehydic one, in particular, that I use for an aquatic transparent, yet powerful women’s fragrance. Sorry, but I can’t tell you more about it than that.

In recent years, there’s been increasing consumer demand for natural ingredients in beauty products, including fragrances. Is this a good thing for perfumery? And ultimately for the environment?

I’m glad you ask this question because I think that there is a really important message that consumers need to know. As much as anything natural is perceived to be good for you and anything synthetic as inferior, the use of molecules in most cases is way safer and more sustainable than naturals.

“The use of molecules in most cases is way safer and more sustainable than naturals.”

If all fragrances were made only of naturals, our world supply would be exhausted quite rapidly. In addition, any ingredient used in fragrances, naturals or molecules, is tested before use and has to pass the same standards.

Frank Voelkl

Image: Ermenegildo Zegna.

What will be the major trendS in perfumery this decade?

Starting a decade with a major pandemic has certainly had a great impact on perfumery trends. Consumers have an increased desire for comfort, safety and feeling clean. They’re increasingly looking for fragrances that make them feel good and like to know the source of the ingredients used in fragrances. Sustainability and social impact are also important factors influencing consumers in their choices. Olfactive trends will align with these criteria.

Le Labo and Nomenclature fragrances are available in South Africa at Skins Cosmetics