FRUITY-FLORALS: A REASSESSMENT

Fruity-Florals - Dior J'adore EDP

Over the years, I’ve often stated my weariness of fruity-florals, mainly for being too screechy-sweet. Yet I’ve found myself enjoying a number of fruity-florals this year, for example, Chanel Chance Eau Splendide EDP and Puredistance Divanche Extrait.

Fruity-Florals - BDK Pas Ce Soir EDP

So is it time for a reassessment of this genre on my part? Are these fragrances included here exceptions to the self-imposed rule? Have my tastes changed?

So many questions. To which the answer is ultimately, it’s not the genre per se but rather how the fragrances are done. Some of these featured fragrances could also be classified as chypres. But let’s not obsess about labels, shall we?

Fruity-Florals - Kajal Lamar EDP

What are your thoughts on fruity-florals?

FRÉDÉRIC MALLE LE PARFUM DE THERESE EDP* (EDMOND ROUDNITSKA)

 Can’t think of a better place to start than this impeccable beauty.

We can thank Edmond Roudnitska for classics such as Dior Diorissimo, Eau d’Hermès and Femme Rochas. We can also thank him for this innovative composition that was originally created in the 1950s.

The legendary French perfumer created it for the exclusive use of his wife, Thérèse. She gave the formula to Frédéric Malle when he launched his company in 2 000.

Opening with fresh notes of melon and cucumber, it richens with the appearance of prune, rose and jasmine notes, eventually settling on a woody base of patchouli and vetiver.

Complex and intriguing, it’s unlike any of the fruity-florals I’ve smelled before.

Fruity-Florals - Frederic Malle Le Parfum de Therese EDP

TOMMY HILFIGER TOMMY GIRL EDT (CALICE BECKER)

A fragrance can do many things. But can it make you feel younger? While I have no scientific proof, this 1996 release does exactly that for me. 

That’s partly nostalgic and seeing that the 1990s is having a moment again, courtesy of the Oasis reunion and other Britpop stalwarts back in the charts, I will go with it.

The other part is plain and simple. A citrus burst of mandarin orange and lemon is given a green spin with notes of blackcurrant, mint and jasmine. With lotsa florals, in particular apple tree blossom and honeysuckle, it’s as pretty can be.

Subsequent flankers have stuck to the youthful, reasonably priced formula rather well.

Fruity-Florals - Tommy Hilfiger Tommy Girl EDT

DIOR J’ADORE EDP (CALICE BECKER)

Oh my, hasn’t she aged well. No, I’m not talking about Charlize Theron, the former face of J’adore and now representing the French brand’s anti-ageing range, Dior Capture, with consummate style. Okay, I still have a crush on the South African-born actor. I digress, as I do…

It’s J’adore, the mega-hit launched in 1999 and surely one of the reasons why its creator, Calice Becker, was honoured with the Fragrance Foundation Lifetime Achievement Award in 2021.

This is complex stuff from the get-go (but not WTF complex) with soft fruity aquatic notes of pear and melon leading the way, and peach bringing powderiness to the already-elegant affair.

Becker’s meticulous floral bouquet – jasmine grandiflorum, jasmine sambac, ylang-ylang and Damascus rose – is all about balance, but I do get more sunny jasmine than the others.

It’s absolutely timeless and graceful, part of its ongoing success.

Fruity-Florals - Dior J'adore EDP

BVLGARI OMNIA CRYSTALLINE EDT (ALBERTO MORILLAS)

Loving the design of the updated Omnia bottles from the Italian luxury jewellery brand. More curves, less plastic, but true to the original infinity symbol design.

The good news: the juice, in this case Omnia Crystalline EDT, remains a thing of refined and airy simplicity.

Launched in 2005 and created by master perfumer Alberto Morillas (who’s created many of the brand’s most well-known perfumes), this EDT is the first flanker to the original from 2003.

It begins with an uplifting combo of nashi pear (on the right side of sweetness) and woody bamboo. After that there’s a light treatment of lotus flower, with hints of green-ish tea in the background. The freshness continues through to the drydown featuring balsa wood and white musk.

Pure loveliness, I’m cocooned in its calmness.

Fruity-Florals - Bvlgari Omnia Crystalline EDT

BDK PAS CE SOIR EDP* (VIOLAINE COLLAS)

Never mind postmodernism. I’m all about post-hype-ism. Huh? Just as I tend to watch award-winning films and TV shows long after their initial release dates so I often try mega-hyped perfumes when the over-bearing buzz has hopefully settled down. That way I know I’m judging it on its own merits. Or that’s the theory at least.

So here we go with this BDK:

One of the launch fragrances from the Paris-based brand, it’s a fruity-floral with heaps of character and sophistication, thanks to the deft skills of Violaine Collas.

Moroccan jasmine and orange blossom are blended with quince chutney. The spiciness of ginger lingers in the background, along with the fuzzy muskiness of Cashmeran. Au contraire, certainement ce soir!

Fruity-Florals - BDK Pas Ce Soir EDP

HERMÈS TUTTI TWILLY D’HERMÈS EDP (CHRISTINE NAGEL)

I’ve loved every release in the Twilly d’Hermès range since its launch in 2017. Unlike its predecessors, the 2023 addition to the collection wasn’t an instant love for me.

But as I’m a patient sort of guy (sort of) and have huge respect for the French luxury goods brand and in-house perfumer Christine Nagel, it took a while to reveal its charms to me.

While tropical and aquatic, the opening litchi note is decidedly unsweet. The freshness changes to the warm spiciness of ginger flower, with clean but sensual musk in the drydown.

Kudos to Nagel for not going the sweet girlie-girl fruity-florals route with this one. Even though aimed at a younger market, Hermès girls (and boys) are stylish creatures too.

The bottle (designed by Florence Manlik and dressed with a silk ribbon scarf designed by Carine Brancowitz) remains one of the cutest in the biz.

Fruity-Florals - Hermes Tutti Twilly d'Hermes EDP

KAJAL LAMAR EDP (MARK BUXTON)

This 2020 release epitomises what the Paris-based niche brand is all about: rich compositions often with an oriental vibe.

It makes a statement from the beginning. The brand lists the more generic fruity notes, but I get big and juicy pineapple from the mix. It creates a warm and vibrant tropical tone, with notes of bergamot, orange, coriander and cardamom adding a fresh and spicy dimension.

The intense fruitiness of the intro continues with the floral notes of jasmine and rose, which also have a honeyed feel. Most intriguingly, Mark Buxton makes the most of the marigold note with its characteristic herbal muskiness that won’t be to everyone’s liking.

While undeniably sugary, Lamar is so well put together and not in the least cloying. No wonder it’s been known to temporarily lure converts, including this reviewer, to the sweet side.

Fruity-Florals - Kajal Lamar EDP

GOLDFIELD & BANKS SUNSET HOUR EDP (HONORINE BLANC)

The Australian niche brand sure does crowd-pleasers (nothing wrong with that), spotlighting botanical ingredients native to the country.

For this 2020 release, master perfumer Honorine Blanc showcases desert peach (much prefer its other name, quandong, and FYI: the tree is part of the sandalwood family). The nuances of its blossoms and fruit are complemented with juicy, tangy notes of raspberry and pear, plus salted caramel.

This latter gourmand aspect doesn’t dominate, fortunately, while sunny jasmine sambac is given spiciness through ginger and pink pepper. If it’s sunset hour, there must be some creaminess, and Australian sandalwood and vanilla oblige with soothing warmth.

It’s a cocktail of contrasting pleasure. Another round please!

Fruity-Florals - Goldfield & Banks Sunset Hour EDP

AMOUROUD APRICOT NECTAR EDP (CLAUDE DIR)

In perfumery, apricot generally means osmanthus. And that floral is present here with its honeyed tones, along with the juiciness of the title note and spice from cypriol, pepper and cardamom.

Yes, there’s a lot going on here in this Claude Dir composition, but in a good way.

The listed oud isn’t obvious (very much the house style), while there are soft floral touches via jasmine and rose. Plum adds to the fruitiness.

There’s plenty of depth in the drydown, thanks to a combo of earthy patchouli and cedar mingling with musks. And the apricot vibe is long lasting.

Because it’s such rich, complex stuff, it’s not an everyday wear. Sometimes I love it, sometimes it’s too much. Either way, I have to admire Claude Dir’s boldness with this composition.

Fruity-Florals - Amouroud Apricot Nectar EDP

L’ARTISAN PARFUMEUR À FLEUR DE PÊCHE* (ANTOINE MAISONDIEU)

The original niche pioneer founded by Jean Laporte turns all of 50 next year. A stunning achievement.

And while it may not have notched up the classics in recent years that it did so easily a few decades ago, it still has enough standouts to deserve my ongoing respect. For example, this 2023 release (and thanks to fellow blogger Daniel for bringing it to my attention a while back).

Ooh, that peach opening so silky and a tad salty – followed by jasmine at its fruity and in full bloom best – and the earthiness of patchouli.

Considering its inspiration, “the elegant fruit that seduced the gourmets of Louis XIV’s court”, it’s quite a streamlined affair. But one with maximum enjoyment.

Fruity-Florals - L'Aristan Parfumeur A Fleur de Peche EDP

*These fruity-florals available in South Africa at Skins.

Puredistance Divanché: The Luxury Of Time + Nathalie Feisthauer Interview

Puredistance Divanche

The last Puredistance fragrance, Papilio Extrait de Parfum, was released in 2023 and when I thank founder Jan Ewoud Vos for sending me the latest 2025 release, Puredistance Divanché, he tells me to “take my time to enjoy it”.

Puredistance Papilio

Why am I telling you this? Because in a world of fast fragrance – yes, increasingly even in niche, governed by strict, predictable launch schedules and expectations of instant coverage – Puredistance does their own thing. The Netherlands-based company is also unusual in that they appreciate writing about their fragrances.

Puredistance Papilio

I was first exposed to the world of Puredistance and their distinctly non-corporate approach through Papilio, created by one of my favourite perfumers, Nathalie Feisthauer. The Paris-based perfumer is also behind Puredistance Divanché and Puredistance No. 12 (launched in 2021).

Nathalie Feisthauer
IMAGE: Supplied by Nathalie Feisthauer.
FRUITY-FLORAL, BUT SO MUCH MORE

Genre-wise, Puredistance Divanché is a fruity-floral, but that term doesn’t do it justice. The fruity opening may be relatively low key at first, with notes of pear, apple and pineapple, but is increasingly enticing as it develops. The fruitiness continues into the floral bouquet at the heart of the fragrance.

“While characteristically heady, with elements of freshness, it’s not overpowering or overdone.”

Inspired by the beauty of Japanese gardenia, this is primarily a gardenia scent that’s accompanied by champaca India absolute, sambac jasmine India absolute and Tuberose India absolute. While characteristically heady, with contrasting elements of freshness and lushness, it’s not overpowering or overdone.

Puredistance Divanche

Is that magnolia? Actually, it’s the synthetic Hedione HC known for its boosting and magnolia qualities. Another synthetic, Heliotrope, brings powdery creaminess to the mix.

There’s complexity in the drydown via the balsamic warmth of Siam Benzoin Resinoid. Feisthauer heightens the sensuality here using a few ingredients known for their muskiness, including Ambroxan, ambrette and Muscone. The combined effect is warm, slightly floral and sweet, but not animalic.

Puredistance Divanche

CONCLUDING THOUGHTS

While a fruity-floral, Puredistance Divanché avoids the oft-pretty sugariness of that genre adroitly. This pure parfum (28%) is a fine example of naturals and synthetics working together. (FYI: all the house’s releases since their 2007 debut created by Annie Buzantian, Puredistance 1, are in pure parfum concentration.)

Puredistance Divanché feels out of sync with many of the current trends in modern niche. This is a particularly good thing – it doesn’t equate quality and parfum concentration with blaring and brash performance.

Puredistance Divanche

INTERVIEW WITH NATHALIE FEISTHAUER

When I contacted the award-winning perfumer, she was on her way to NYC for a project. On her return, she had these things to say about the creation of Puredistance Divanché:

Nathalie Feisthauer

WHEN DID YOU FIRST GET TO KNOW PUREDISTANCE FOUNDER, JAN EWOUD VOS?

It all started with my visit to Parfumerija Lana perfumery store in Zagreb, Serbia. It was directed by an incredible woman, who launched luxury brands in the Balkan countries. She was the one who oriented me towards Puredistance, because she was sure we would do an interesting collaboration together.

I contacted Jan Ewoud and he invited me to Groningen. I met Jan and his wonderful team at their office, which is inside a church. This special encounter really left a mark on my memory.

Puredistance HQ
IMAGE: Puredistance.
WHY WAS THERE WAS A GAP OF ALMOST A YEAR AND A HALF BETWEEN PAPILIO AND DIVANCHÉ?

That’s how long it takes to launch – Puredistance doesn’t launch a fragrance a year.

“Gardenia is often very caricatured.  I love its wet, petal-like quality, with a slightly tropical ambience.”

IT’S NOT THE FIRST TIME YOU’VE CREATED A GARDENIA SCENT. you’ve also created VAN CLEEF & ARPELS gARDENIA pETALE EDP (2009) AND CZAR Gardenia X Nathalie Feisthauer edp (2023). WHY IS THIS FLORAL SO SPECIAL TO YOU?

Gardenia is often very caricatured. It’s an aggressive, fruity, green, lactonic note. But for me, the facet I love about gardenia is the wet, petal-like quality, with gardenia in the air and a slightly tropical ambience.

DID YOU USE REAL GARDENIA IN ITS CREATION?

Gardenia essential oil does not exist. However, we have added other wonderful oils in the gardenia spirit, such as a rare champaca absolute, tuberose absolute and jasmine absolute.

Gardenia
IMAGE: Random Harvest.
WERE THERE ANY DIFFICULTIES IN THE CREATION OF DIVANCHÉ?

Not because there was a story, love at first sight, an obviousness. The brand’s distributor, Sachi, who lives in Japan, had given me a Japanese gardenia concrete as a starting point. It was very interesting because it was the first time someone had given me their own concrete that they’d made, and that’s where it all began.

WILL YOU BE WORKING ON ANOTHER CREATION FOR THE HOUSE?

Puredistance is a quiet luxury brand based on sincerity and long-term relationships. Yes, I’d love to work with them again, but there’s no rush.

Nathalie Feisthauer and Jan Ewoud Vos
MEET ME IN PARIS: Nathalie Feisthauer and Jan Ewoud Vos celebrate the launch of Puredistance No. 12 in 2021. IMAGE: Puredistance.

Puredistance Divanché is available from the following stores worldwide