NICHE & THE DARK ART OF SELF-PROMOTION

Simone Andreoli - Simone Andreoli

I’m good at certain things and absolutely useless at others. Regarding the latter, for example, self-promotion.

Part of the reason I could never be an influencer (I’m also too messy and idiosyncratic for it). But that doesn’t mean I can’t learn some elements of this dark art.

Gregor Jaspers - The Grey

So here’s me with various brand founders at the recent Meet The Creators event organised by leading niche retailer Skins in Johannesburg. It was press day and I was in a press-the-flesh mood.

My next post will feature some interviews. In the meantime…

IT’S ALL ABOUT ME…

Simone Andreoli - Simone Andreoli

Me and Simone Andreoli (Simone Andreoli).

(This guy seems to love the camera and it loves him. Must get some tips next time.)

Chris Collins - Chris Collins

Me and Chris Collins (Chris Collins).

Thibaud Crivelli - Maison Crivelli

Me and Thibaud Crivelli (Maison Crivelli).

Benoit Verdier - Ex Nihilo

Me and Benoît Verdier (Ex Nihilo).

Bram Niessink - Fugazzi

Me and Bram Niessink (Fugazzi).

(Yes, that’s a rip in my shirt. But the show must go on.)

Jun Lim - Born To Stand Out

Me and Jun Lim (Born To Stand Out)

(If my face looks like it’s melting in the sun, that’s because it is.)

Gregor Jaspers (The Grey)

Me and Gregor Jaspers (The Grey).

(An arty blur. But then it was held in a gallery.)

Stina Seger - Bibbi

Me and Stina Seger (Bibbi).

(Yes, my eyes are closed. Having a power-nap before I move onto the next interview.)

CONCLUSION

It’s exhausting being in front of the camera all the time, I tell you. And never thought I’d hear myself saying this: hats off to those influencers who do this on a full-time basis.

Apologies to those I didn’t get time with. Before I knew it, time was up.

Never mind speed dating. This was brand dating. Next!

 All the above brands are available in South Africa from Skins.