IMAGE: Caron.
Good things come to those who wait, it is said. And after several months of delays and apologetic emails, my interview with Jean Jacques, Caron in-house perfumer, came to be. Not that the man needed to apologise. It’s been a “crazy few years” since he joined the house in 2018. And it’s only now that he’s getting a chance to breathe and do some interviews in-between.
IMAGE: Caron.
First, some essential background to Caron and Jean Jacques. The house was founded in 1904 by Ernest Daltroff. Together with creative director Félicie Wanpouille, the self-taught perfumer produced numerous all-time classics, including Caron Narcisse Noir Parfum (1911), Caron N’Aimez Que Moi Parfum (1916), Caron Tabac Blond Parfum (1919) and Caron Pour un Homme de Caron EDT (1934), that established the house’s impeccable credentials as one of the greats of French perfumery.
IMAGE: Caron.
As a Jew and with the rise of the Nazis, Ernest Daltroff escaped to America (he died in 1947), leaving Caron in the capable hands of Félicie Wanpouille until 1967. And while the house never quite disappeared and continued to produce standouts, it certainly lost its way and allure for quite some time.
IMAGE: Caron.
Which brings us to the acquisition of the brand in 2018 by Ariane and Benjamin de Rothschild through their investment firm Cattleya Finance. A savvy businesswoman, one of Ariane de Rothschild’s first decisions was to employ Jean Jacques as in-house perfumer.
IMAGE: Caron.
Jean Jacques was on his way to a career in music when a friend told him about ISIPCA, the renowned perfumery school in Versailles. That career change eventually took him to Japan where he worked for the fragrance and flavour company Takasago.
IMAGE: Caron.
While Jean Jacques can’t quite recall his fine fragrance debut (probably Mariella Burani Amuleti EDT in 1999), there’s no doubting his admiration for his mentor Pierre Bourdon, the great perfumer behind classics such as Yves Saint Laurent Kouros EDT, Davidoff Cool Water EDT, Montblanc Individuel EDT, Frédéric Malle French Lover EDP and Creed Green Irish Tweed EDP.
Before joining Caron, Jean Jacques had notched up several successes of his own, including Christian Lacroix C’est la Fête! EDP (2007), Kenzo Eau de Fleur de Soie EDT (2008), Oriflame Love Potion EDP (2011), Givenchy Gentleman Only EDT (2013), Courrèges Hyperbole EDP (2016) and Davidoff Cool Water Wave EDT (2017).
IMAGE: Givenchy.
If you want to know just how busy he’s been since joining Caron, look at the company’s website. Through all the recent releases – “perhaps too many,” he admits – and various collections, the message is clear. Caron is back in business.
When we get to chat, he’s at home and animated about all things Caron. Even though English is not his first language, Jean Jacques speaks fast, eloquently and with much knowledge about the house and ingredients. We talk about his dynamic with Ariane de Rothschild, the challenge of making Caron relevant to a contemporary market and various fragrances.
Your relationship with Ariane de Rothschild is an integral part of Caron. What can you tell us about her?
She knows everything that’s nice in the world, art, she’s a collector. She’s in contact every day with beauty in terms of art, photography, sculpture, painting. Yet she can say, “Wow!” and, “C’est magnifique!” [“It’s magnificent!”]
“This meeting of passion is something that really excites me. There’s a lot of energy, creation and experimentation.”
She’s obviously very passionate about Caron. Something you both have in common…
Oui, oui, this meeting of passion is something that really excites me. There’s a lot of energy, creation and experimentation. Perhaps we did launch too many fragrances in the four years. But now we come back with less, we take more time, but we still have the same passion and energy.
There’s a magnificent heritage to Caron, which started with Ernest Daltroff in 1904. One of your challenges must be to make Caron relevant to a contemporary market. Some might think Caron is old school, old fashioned. How do you get that balance? It can’t be easy?
No, you’re right. I often start from the legacy to make new creations. For example, the collection of Tabac, because there’s Tabac Blond, we make Tabac Noir EDP, then Tabac Exquis EDP and last year Tabac Blanc EDP.
Because of the first one, Tabac Blond Parfum, which is more than 100 years old, I start with the idea of creating a collection of modern tobacco fragrances.
The same with Poivre Sacré EDP. Caron launched a fragrance called Poivre in 1954. Because of that, I make Poivre Sacré EDP, pushing it even further – the level of oils, the balsams, the cumin, the saffron, the spices – to make an explosive fragrance. Starting from the heritage, I created something totally new.
Also with Caron Pour un Homme de Caron EDT, lavender and vanilla, which was created in 1934. I take the lavender but create something new with Caron Pour Un Homme de Caron Le Matin EDT and Caron Pour Un Homme de Caron Le Soir EDP. For the morning, Le Matin, I use lavandin oil and the latest technology, CO2 ginger extract.
For the evening, Le Soir, I use a very nice essence of lavender from Provence. You know, we now have our very own field of lavender in the south of France for Pour Un Homme, but I mix that oil with oakwood extract, which is a totally new ingredient. So once again the legacy but mixed with new ingredients.
IMAGE: Caron.
Sometimes, though, I make something totally new that’s not directly linked to the history of Caron. For example, Caron Musc Oli EDT, which I did with Oliva de Rothschild, featuring the synthetic ingredients Cashmeran FF and Javanol. Normally at Caron, we use lots of natural ingredients but for this one we still used the best synthetics.
The link with Caron is the adventurous spirit. And now Musc Oli is one of our best-sellers. This means this brand can go far in terms of modernity, as long as the story is good.
IMAGE: Caron.
I haven’t tried it yet but have tried Tabac Exquis and Rose Ebène de Caron, which have a gourmand aspect…
Those are also good examples of how I mix history and modernity.
For Tabac Exquis, for instance, a natural extraction of tobacco, cacao and a chocolate accord, which is not natural, but we can recreate the smell of chocolate through molecules.
I love the way you haven’t done obvious gourmands. Are you a gourmand man yourself?
Non [smiles]. But one of the first fragrances we launched was Aimez-Moi Comme Je Suis EDT [2020], a masculine mix of vetiver and hazelnut. I used hazelnut because it’s gourmand but not sugary. There’s too much sugar on the market. It’s important to find our way to be gourmandise.
I wanted to ask you about the one I’m wearing now, Caron Pois de Senteur Parfum, originally created by Ernest Daltroff in 1927, and inspired by the floral sweat pea. How did you approach this recreation?
Oui, oui, it’s more the name that’s important here because sweet pea doesn’t smell strong. Pois de Senteur is an olfactive bomb. There’s a huge amount of natural jasmine and honey molecule in this fragrance. It’s very popular in the Middle East.
“As with all our classics and masterpieces, I had to make a new formulation that respects the IFRA regulations.”
Of course, as with all our classics and masterpieces, I had to make a new formulation that respects the IFRA regulations. What I did for this one and Tabac Blond, Pour un Homme and Narcisse de Noir, each time I worked with the technical support of IFF, the big fragrance creation company, I ask them to analyse the original fragrance.
So I took the 1927 one to make sure it’s legislatively okay. Instead of going with the last version before Caron was bought by Ariane, which had been adapted several times already, I preferred to start with the first one of Daltroff to make sure it’s as close as possible.
For Tabac Blond, natural oakmoss extraction had disappeared from the formulation. A chypre is not a chypre without oakmoss. I brought back the oakmoss absolute in the formula of Tabac Blond.
With IFRA regulations, you must be so careful with ingredients like oakmoss…
Oakmoss is permitted, but you need to make a change to the extraction because the molecule in the ingredient, atranol, is forbidden. So you have to use natural extraction of oakmoss, what we call low atranol, to decrease the concentration of the molecule. If you do that, using oakmoss absolute is not an issue.
The last few years have been intense for you. Do you get time to yourself? Or is perfumery all-consuming?
Oui, oui, you know, I love my job, I think perfume 24 hours a day, seven days a week. But I still have time for making music, my family and golf. I’m just back from England for a big golf tournament, as I’m crazy about the sport. It’s a busy week, I would say, but okay, I’m a lucky guy.
Music is one of your great loves. Have you ever regretted not following that career path?
I decided to give my life to perfumery and it gave me back a lot more. I have my piano over there and play it with my daughter. I can still do my music, and I do, so I’m very happy to give so much energy to perfumery.
One last question, the new collection, Les Colognes Sublimes, which has just been launched…
In fact, last year, but we’re focusing on it now. It’s a collection of five really nice colognes. Five [he emphasises and laughs].
We love their names, inspired by French poetry, even if they are a bit complicated. Champ Bleu du Ciel [from Georges Bataille’s poem of the same name] is not easy to say, especially if you’re not French. L’Invitation Au Voyage comes from the poem by Charles Baudelaire.
Olfactively, they’re really good. L’Invitation Au Voyage, for example, combines violet leaf and cinnamon. It doesn’t sound like they should work together but they do.
IMAGE: Caron.
Are they eau de colognes? I haven’t tried them but from what I’ve read, they’re stronger than conventional colognes.
You’re right. We called them colognes to explain there’s a lot of freshness, but it is not eau de colognes in the historical sense of being concentrated at four to five percent, lots of citrus and not lasting long.
Ivre de Liberté Cologne Sublime, for example, is concentrated at 18%. So there is freshness at the concentration of eau de toilette or eau de parfum. They last longer and are real fragrances with real signatures.
IMAGE: Caron.
Caron fragrances are available in South Africa from Skins Cosmetics.
