Month: April 2020

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Anne Flipo Interview: The Creation Of YSL Libre EDP

Anne Flipo

Mention some of the biggest fragrances of the last decade and chances are that Anne Flipo was behind them. The French perfumer is highly respected in the industry and by her many fans for her accomplished and distinctive work across the niche and designer fragrance categories.

Some of her standout creations and co-creations during her career include:

  • L’Artisan Parfumeur La Chasse aux Papillons EDT (1999)
  • Giorgio Armani Acqua di Gioia EDP (2010)
  • Lancôme La Vie est Belle EDP (2012)
  • Paco Rabanne Invictus EDT (2013)
  • Chloé Love Story EDP (2014)
  • Jimmy Choo Illicit EDP (2015)
  • Paco Rabanne Olympéa EDP (2015)
  • Jo Malone Herb Garden Collection (2016)
  • Givenchy L’Interdit EDP (2018)

Anne Flipo

Anne Flipo has also produced several successful fragrances for YSL, including L’Homme EDT (2006) and Manifesto EDP (2012). So it’s no surprise that the luxury French fashion brand sought her expertise to create their new fragrance, YSL Libre, which was released in 2019. See my review of it at the end of this interview.

Anne Flipo

She originally wanted to study flavours, but changed direction after falling under the spell of perfumery. Her work has been recognised through several awards, including the Cosmetique Magazine Perfumer of the Year award in 2014, Cosmetic Executive Women France Achiever Award for Creation in 2016 and Fragrance Foundation Awards for Jo Malone Honeysuckle & Davana Cologne (2018), among others.

In this email interview, Anne Flipo talks to me about her career, the creation of YSL Libre and the joys of orange blossom.

Where and when were you born?

I was born in 1963 in Laon in the north of France.

How is the coronavirus affecting you and your work?

Three years ago I organised an office in my home in the north of France, so working from home is nothing new for me.

What fragrance are you wearing today?

Today I’m working, so for better evaluation of the fragrance I am working on, I prefer not be perfumed.

Anne Flipo

When did you know that you wanted to become a perfumer?

I have always been strongly attracted to scents and olfactive materials, especially flowers. Later, when I was a student, I was a trainee in a fragrance house. It was obvious to me that I belonged in this world. I enjoyed discovering essential oils and trying to associate them so much, I thought being a perfumer would suit me perfectly.

“Someone told me that being a woman would make my project ‘uneasy’. This strengthened me in my conviction I would become a perfumer one day.”

Besides, at that time, someone told me that being a woman would make my project “uneasy”. This strengthened me in my conviction I would become a perfumer one day. I am quite obstinate in a way.

Anne Flipo

You studied at ISIPCA in Versailles. What was the most valuable thing you learned while studying there?

I had a lot of time to learn about raw materials, smelling and evaluating.

What didn’t they teach you while studying that you had to learn for yourself through experience?

Everything! I really began my training when I worked with my mentors such as Michel Almairac [the creator of fragrances such as Christian Dior Fahrenheit EDT, Gucci Rush EDP and Le Labo Ambrette 9 EDP].

Anne Flipo

How would you describe your fragrance style?

Difficult question. I’d say I have a very intuitive style, so I compose my formulas around a strong idea I have in mind. Orange blossom takes a huge part in my signature too. It is the ingredient I would never be fed up with. I could create a thousand perfumes around it, without it ever being redundant.

“I have a very intuitive style, so I compose my formulas around a strong idea I have in mind.”

What was the brief for YSL Libre?

The initial brief was to revisit the [often masculine] fougère for women.

Anne Flipo

How did you feel when it was announced on the same day in 2019 that IFF [the company she has worked for since 2004] were recognising you as a master perfumer and that your Libre proposal had been accepted?

I felt overwhelmed with emotion. It was a double recognition of my work and my career as a whole.

YSL Libre was a collaborative project with Carlos Benaïm. How did this collaboration work? Did you meet while working on this project?

I came up with the original idea and asked Carlos to step in. We worked separately and at each step we chose the best version as a new starting point while keeping the vision.

I fell in love with Carlos’s orange blossom absolute, because it brought opulence while maintaining its freshness.

During the seven years of development, Carlos and I were constantly in touch. We met several times during these years and each brought our own arrangements to the formula. We smelled them together in order to choose the best of our “mod” (in perfumers’ language, it’s an olfactory trial). Libre was a true four-handed creation between Paris and NYC. The fruit of a beautiful collaboration on both sides of the Atlantic.

PERFECTIONIST: Anne Flipo created YSL Libre EDP in a very close collaboration with Carlos Benaïm.

Apart from its seven years of development, YSL Libre apparently took more than 1 570 tries. Why did it take so long for it to eventually to come to fruition?

Fragrance creation is generally a long-term endeavour – a long and fascinating journey. Indeed, Libre took us more than 1750 trials, maybe because both Carlos and I are perfectionists. We worked hand in hand from each side of the Atlantic to achieve the perfect balance for the formula.

ALL ABOUT YVES: YSL Libre is inspired by the gender-bending spirit of legendary French fashion designer Yves Saint Laurent. Image: YSL.

The fragrance has intriguing masculine and feminine aspects. How did you achieve that?

Libre is a freestyle take on the fougère to reveal its original feminine facet. We revisited this masculine structure by insisting on details that could turn it into a very feminine scent, just like Yves Saint Laurent re-tailored the tuxedo for women.

Lavender from France embodies the spirit of the fougère structure. We decided to blend it with orange flower from Morocco to obtain a gender-bending heart playing with both masculine and feminine facets.

SUITABLE INSPIRATION: Helmut Newton’s iconic image of YSL Le Smoking tuxedo for French Vogue in 1975. Image: YSL.

Looking back at your impressive body of work, do you have a particular favourite?

No, because all of my creations are unique. I treasure all of them, as I created them with passion.

What other projects have you just completed?

I completed YSL L’Homme Le Parfum this year and the other projects are confidential for now.

Anne Flipo

FRAGROOM YSL LIBRE EDP REVIEW

When two top perfumers collaborate on a project, success is not necessarily guaranteed. But then Anne Flipo and Carlos Benaïm are no ordinary “noses”. Both come with major credentials and their experience is displayed to great effect in YSL Libre.

The EDP opens with the distinctive character of fresh lavender. A special variety grown in Provence, diva lavender, was used by the perfumers. It’s warm, slightly sweet and unmistakably floral, instead of the clean and cool customer many of us may be used to. It’s strengthened with the addition of lavandin heart. So there’s no getting away from the lavender profile of this scent. There’s a bit of fresh citrusy action too, courtesy of notes of mandarin orange and neroli.

Anne Flipo

The fresh aspect is further developed when the orange blossom comes through. And boy, does it shine in a rich and most sensual way! Another white floral, jasmine sambac, is present in the mix, but it knows its supportive place in the scheme of things.

Image: YSL.

The drydown is dominated by a special extract of vanilla from Madagascar, thankfully not the sickly sweet kind. This deep one has quality written all over it. It works particularly well together with the musk and amber.

Kudos to the creators for this fragrance with a twist that doesn’t smell like everything else on the market. While it’s clearly intended to be a best-seller, not everyone will like its play on the masculine and the feminine. Expect to see several flankers over this decade.

YSL Libre EDP, R1 060 for 30ml, R1 520 for 50ml and R2 050 for 90ml. For more info, read here.

Anne Flipo

 

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Sophie Berdoues Interview: Four Generations Of Perfumery

Berdoues

Heritage is a valuable commodity in the perfume industry, and Berdoues has it in abundance. Founded in 1902 by barber Guillaume Berdoues, the French company has remained a family-owned business over four generations and is currently led by the founder’s great grand-daughter, Sophie Berdoues.

I first heard of the brand last year when its Collection Grands Crus was launched in South Africa (its older collection 1902 might be launched in the country at a later stage).

For obvious reasons, travel is a popular source of inspiration in perfumery. This range of 12 mostly unisex EDPs makes the most of it with an impressive variety of fairly straightforward, feel-good blends that evoke destinations such as Japan (Somei Yoshino), Tahiti (Vânira Moorea), Lebanon (Arz el-Rab) and Costa Rica (Guaria Morada), among others.

Image: MapStudio.

I got to try all of the EDPs that are available in the country at a media launch in Cape Town in February this year. Two, in particular, have become regulars in my fragrance wardrobe.

Taking its cue from the Amazon rainforest and created by Jennifer Riley, Selva do Brazil opens with a super-fresh note of petitgrain from Paraguay. It’s sharp, invigorating and lushly green in character. Notes of tonka bean from Brazil and guaiac wood from Argentina add to the forest-y ambience. It’s a simple composition, but never fails to give me a mood boost.

Berdoues

Created by Philippe Romano, Maasaï Mara is a mellower and warmer, but equally appealing affair. I don’t get the listed opening note of blue camomile from Egypt, but the combo of amber-y labdanum from Spain and buchu from South Africa, with its fruity nuances, do a fine job of conjuring a uniquely African landscape.

Berdoues

I got to interview Sophie Berdoues via email about the importance of heritage, the collection and her work.

What is your main responsibility as president of the company?

I develop and lead the company’s strategy with my team. We define the general objectives, but I leave the final decisions about the financial, material and human resources to execute within the guidelines and decisions taken. I also lead the company’s management committee and am responsible for its results.

What’s the best part of your job?

The team work and launch of new projects.

And the most stressful?

Sometimes having to make important decisions for the business alone.

Berdoues is very much about heritage. Why is it so important to you?

My father, like my grandfather, spent a lot of time and energy to develop high-quality perfumes. My father passed on to me the passion for perfumery, raw materials and, above all, freedom. I am deeply attached to my roots – they give me the strength to move forward with my convictions.

“I am deeply attached to my roots – they give me the strength to move forward with my convictions.”

Berdoues

FAMILY WAY: Sophie Berdoues is very proud of her family’s perfume heritage, which includes, clockwise from top right, her father Pierre, her grandfather Henri and great-grandfather Guillaume. Images: Berdoues.

Why did you launch the Collection Grand Crus?

We wanted to give a nod to my family through perfumes highlighting the most beautiful raw materials of perfumery, which I started to smell at a very young age. This is what seduced my family at the beginning of this story and today our consumers. We wanted to tell a story of travel through natural materials selected for their olfactory qualities – blends like the great French wines.

What criteria do you use for the perfumers who create the fragrances for the Collection?

It all starts with cards, photos, desires and a blank sheet. The destination inspires our perfumers. A lived or fantasised memory, it reveals a world region which, for us, carries history. This creation builds the search for materials where it is best expressed olfactively. The beauty of the world is endless, and so are our creations.

The fragrances are very reasonably priced. How did you achieve that?

We made the strategic choice of placing the entire budget in what is most important to us: perfume. And there, it’s my roots that speak. We have surrounded ourselves with perfumers based in Grasse, the cradle of perfumery in the south of France. For the other aspects of product creation, we have chosen to work with a standard bottle that we have dressed. We also work with local partners for all items of the product.

Berdoues fragrances are available from selected Foschini and Truworths stores. R1 595 for 100ml. 

*This post is sponsored by Orleans Cosmetics, the distributor of Berdoues Collection Grands Crus in South Africa.*

 

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Best Chanel Fragrances For Every Situation

Best Chanel Fragrances

Chanel has been in the fragrance biz since 1921. What an auspicious debut Chanel No 5 proved to be! Almost a century later, the company has maintained its reputation for elegant and timeless compositions, and there’s no shortage of contenders for a best Chanel fragrances list.

This is a considerable achievement when you consider how many brands have allowed their heritage to be diluted at the expense of quick cash. Instead, Chanel has made heritage and the life of its unique founder an integral part of its lucrative perfume business.

“Chanel has made heritage and the life of its unique founder an integral part of its lucrative perfume business.”

With an impressive mix of classics and new launches, Chanel offers discerning fragrance consumers the ideal selection of options for every situation. I’ve rounded up some of the best in a variety of categories, including classic, casual, work, romantic night out, summer and winter.

The name of the perfumer is included in brackets after the name of the fragrance. If you’re wondering why the same perfumers’ names keep on popping up on this list, that’s because Chanel, in the tradition of the grand maisons of old, relies on the expertise of their in-house perfumer.

Best Chanel Fragrances

BEST CHANEL FRAGRANCES – CLASSIC
CHANEL NO 5 EDP (JACQUES POLGE)

To quote Julie Andrews in The Sound of Music, “Let’s start at the very beginning, a very good place to start.” Without hubris, I can confidently say that Chanel set the standard for modern perfumery in 1921 when she briefed Russian-born nose Ernest Beaux to create “a woman’s perfume with a woman’s scent”.

Chanel No 5 was revolutionary in a number of ways. Unlike many of the perfumes that were popular at the time, it didn’t focus on one specific note. Most importantly, it showcased the compound aldehydes, with its fizzy soapiness, to spectacular effect.

In 1986, Jacques Polge reinterpreted the original in an EDP concentration. Its aldehydic opening is enhanced by citrus notes of neroli and bergamot. A large shot of ylang-ylang introduces a rich yellow floral dimension to the composition. It’s followed by an elaborate bouquet of iris, May rose, lily-of-the-valley and jasmine notes in the fragrance’s heart. Sandalwood and vanilla make for memorable partners in the smooth and sensual drydown.

Even if you do find it too “mature”, there’s no getting away from the influence of Chanel No 5.

Best Chanel Fragrances

CHANEL COCO EDP (JACQUES POLGE)

Launched in 1984, Coco bears all the hallmarks of the decade. It’s big, bold and brash – by Chanel standards. And I mean that as a compliment.

A brief Sicilian mandarin note gives way to the distinctive spiciness of coriander. There’s more spice in the form of cloves. They can sometimes be overly domineering, but here they’re perfectly balanced by notes of Bulgarian rose, Tunisian orange blossom, jasmine absolute and ylang-ylang from the Comoros.

As to be expected from an oriental, the drydown is rich and dense. Notes of Indonesian patchouli, benzoin and tonka bean work together to create a thoroughly grown-up fragrance that oozes retro glamour.

Best Chanel Fragrances

BEST CHANEL FRAGRANCES – CASUAL
CHANEL NO 5 L’EAU EDT (OLIVIER POLGE)

There’s no denying the all-time classic credentials of Chanel No 5. But there are those who feel that the parfum and EDP versions are too heavy and, dare I say it, old-fashioned.

It’s for these reasons that the French luxury fashion brand took the big step in 2016 of launching a lighter version of its icon. Ostensibly aimed at a generation of younger women who wanted to be modern without smelling like their mothers and grandmothers, Chanel No 5 L’Eau is my casual choice.

The intro is all freshness, with notes of lemon, mandarin and orange in play. There’s no mistaking the soapy presence of aldehydes in the opening, albeit more toned down than the original. The richness of ylang-ylang takes the lead in the floral heart, with hints of jasmine and rose in the background. Musk dominates the drydown and completes what is a very worthwhile addition to the Chanel No 5 franchise.

Best Chanel Fragrances

LES EXCLUSIFS DE CHANEL 1957 EDP (OLIVIER POLGE)

The latest addition to the upmarket Les Exclusifs de Chanel private collection is undoubtedly a Chanel creation. It has a deceptive simplicity about it.

The opening has a fresh, clean, almost-soapy quality, courtesy of the bergamot and aldehyde notes. The notes of orange blossom and jasmine bring a delicate floral aspect, while orris adds just the right amount of powderiness.

There’s also an interesting contrast between spicy pink pepper and coriander and slightly sweet vanilla and honey notes. Further interest is added by a woodiness in the base, thanks to the cedar note.

None of these elements dominate the scent, as Chanel 1957 is really about its beautiful musk accord, which is present through the various stages of the fragrance. It gives the fragrance a cosy, easy-going elegance.

It’s a chic skin scent in which the best ingredients have been used to create it.

Best Chanel Fragrances

BEST CHANEL FRAGRANCES – WORK
CHANEL ALLURE EDP (JACQUES POLGE)

We all know how increasingly tricky the work fragrance scenario is. Something that will make you stand out, without offending the sensitivities of others. Which is why I can’t think of a better office option than this multi-dimensional 1999 release. It gets the balance between power and subtlety oh so right.

It begins in fresh citrus territory with pronounced notes of mandarin orange and lemon. Peach adds a slightly fruity element. Featuring notes of honeysuckle, jasmine, water lily, magnolia and freesia, the heart is floral a-go-go, without any of the associated sweetness, but more on the fresh side of things. They are complemented by a delicate touch of rose.

After all that fresh, fruity and floral action, Allure takes on an oriental character in the drydown with a big dose of quality vanilla that’s supported by creamy sandalwood.

As with many Chanel fragrances, it’s also available in EDT and parfum versions.

Best Chanel Fragrances

CHANEL CRISTALLE EAU VERTE EDT CONCENTREE (JACQUES POLGE)

One of the lesser-known Chanel fragrances, this 2009 flanker to the 1974 original is well worth sniffing out. Inspired by the designer’s love of the outdoors, it works a treat when you’re all cooped up behind your computer screen, thanks to its fresh, floral and green accents.

Featuring notes of bergamot and Amalfi lemon, the opening epitomises sparkling freshness. Neroli continues the theme in the heart of the scent, with its bitter-sweet nuances. A note of magnolia brings a floral aspect – it’s crisp and opulent at the same time – while jasmine infuses it with a delicate sweetness.

Settling with a musky drydown, this EDT doesn’t have the best longevity. So I recommend keeping it in your bag for the occasional, refreshing top-up.

Best Chanel Fragrances

BEST CHANEL FRAGRANCES – ROMANTIC NIGHT OUT 
CHANEL CHANCE TENDRE EDP (OLIVIER POLGE)

Just when I’d given up on many modern fruity florals, along comes the youthful Chanel Chance Tendre to restore my faith in the popular genre. Launched in 2019, it’s the fourth addition to the range that originally made its debut in 2003.

Notes of grapefruit and quince set the citrus-fruity mood. What relief! There’s none of the screechy sweetness that’s prevalent in so many other examples. It’s soft and most appealing. The fragrance really comes into its own when jasmine absolute and rose essence make their presence felt. A sophisticated floralcy to be enjoyed by you and your date.

And then there’s the musk, which brings it all together in a very skilful and romantic way.

It’s not a reinvention of the fruity floral as we know it, but it’s certainly a masterly fine-tuning of it.

Best Chanel Fragrances

GABRIELLE CHANEL ESSENCE EDP (OLIVIER POLGE)

As with its predecessor, Gabrielle Chanel EDP, this 2019 release is inspired by the maverick spirit of Coco Chanel. The new version isn’t a radical departure from the original but, like any worthwhile flanker, offers something different in its own right – a richer and denser character.

It opens with a light and fresh sprinkle of citrus notes, while a red berry note is just discernible in the background. This is a white floral fragrance when the heart notes come into play. Olivier Polge has not skimped on the ingredients, which include jasmine, ylang-ylang from the Comoros, Tunisian orange blossom and an exclusive variety of tuberose. Together, they create an enticingly luxurious effect with just the right amount of sweetness.

The tuberose is the star of the show, but it doesn’t smother the other florals. It’s typically creamy, but with a refined freshness. That elegant mood carries through to the drydown, where white musk predominates, with sandalwood and vanilla in support.

Best Chanel Fragrances

BEST CHANEL FRAGRANCES – SUMMER  
CHANEL NO 19 EDP (HENRI ROBERT)

Launched in 1970 and created by Ernest Beaux’s successor, Chanel No 19 refers to the birth date of Coco Chanel, who was born on August 19, 1883. It was also the last Chanel fragrance to be created while the grande dame was still alive (she died in 1971). Historical significance aside, I love this classic for its unusual floral-woody-green character.

It begins with citrus-fresh notes of bergamot and neroli. But they are secondary to the large dose of galbanum, which gives this EDP its outstanding bitter-green profile. Iris pallida softens the initial impact with powderiness, while notes of ylang-ylang, lily-of-the-valley and rose bring floral intensity to the mix. The woody base notes of oakmoss and vetiver keep it resolutely sharp.

Fifty years after its initial launch, this EDP remains a complex and compelling beauty. It’s probably the least crowd-pleasing Chanel fragrance.

Best Chanel Fragrances

CHANEL PARIS-RIVIERA EDT (OLIVIER POLGE)

Chanel launched its new collection, Les Eaux, in 2018, with three fragrances inspired by destinations that were significant to Coco Chanel: Paris-Venise, Paris-Biarritz and Paris-Deauville. I was immediately smitten by the quality and fresh tone of these releases. The latest addition to the range, launched in 2019, Chanel Paris-Riviera, has had the same effect on me.

For Paris-Riviera, Olivier Polge took inspiration from the happy and exciting time in her life on the Côte d’Azur. It’s perfectly reflected in the gentle juice, in which nothing feels heavy-handed or out of place

The EDT opens with the range’s signature freshness, this time in the form of orange peel and petitgrain notes. They are given a soft treatment. A special type of neroli sourced by the house, which amplifies the opening, is blended with jasmine for a bright citrus-floral effect. The jasmine flows seamlessly to the drydown, where a light creamy sandalwood note is paired with vanilla-ish benzoin balm.

Get your hands on this limited edition before May 2020.

Best Chanel Fragrances

BEST CHANEL FRAGRANCES – WINTER  
CHANEL COCO NOIR EDP (JACQUES POLGE & CHRISTOPHER SHELDRAKE)

In a fragrance world where flankers are often a case of ever-diminishing returns, you can rely on Chanel to give you a very good reason to spend your hard-earned cash on another extension to one of their best ranges.

Launched in 2012, Coco Noir takes its inspiration from the fashion legend’s love of black and Venice. It’s a suitably baroque affair with oriental flair.

The intro of bergamot, orange and grapefruit notes is deceptively citrus-fresh, but deliciously sensual. It doesn’t take long for rose to reveal its romantic intentions. And who can say no to such a lush take on the queen of flowers? A geranium leaf note adds to the rosiness. The base belongs to patchouli in all its rich, dark and exotic glory. Tonka bean and sandalwood bring warm creaminess to the composition.

I’ve recommended this one for winter, but it would work equally well for a romantic night out.

Best Chanel Fragrances

CHANEL COCO MADEMOISELLE EDP INTENSE (OLIVIER POLGE)

When Chanel Coco Mademoiselle Eau de Parfum was launched in 2001, it became another huge success for the French luxury brand. Created by Jacques Polge, this floriental made its mark on a generation of women with its contrasts of fresh citrus and sensual patchouli.

Olivier Polge, le fils de Jacques Polge (excuse my basic French), created a worthy successor to Coco Chanel Mademoiselle EDP with Chanel Coco Mademoiselle Eau de Parfum Intense, which was launched in 2018.

It opens with the familiar citrus burst of the original, but then Indonesian patchouli has been pumped to the max, with rose and jasmine in close support. The sensual aspect has also been amplified with Madagascan vanilla and tonka bean. This all adds up to create a more sophisticated scent.

My sources tell me that a new version of Coco Mademoiselle is to be launched this year.

Best Chanel Fragrances

*All fragrances available at Edgars, except Chanel 1957, which is only available at the Sandton City (Johannesburg) and V&A Waterfront (Cape Town) stores.