From a new master perfumer to digital transformation, it’s all in this month’s edition of Fragrance News Snippets.
VICTORIA BECKHAM DOES BEAUTY
The celebrity beauty range trend (Rihanna, Kylie Jenner, Madonna) gathers pace. Victoria Beckham will be launching Victoria Beckham Beauty later this year. Sarah Creal, former head of global make-up development and marketing at Estée Lauder, will be the co-founder and CEO of the division. Beckham said: “I want to take care of women inside and out, providing them with the must-have items in make-up, skincare, fragrance and wellness that I feel I need in my own life.”
THE BEAUTY OF IT: Victoria Beckham Beauty will fall under the larger Victoria Beckham fashion brand. Image: www.victoriabeckham.com.
Original source for more info: here.
ANNE FLIPO GETS MASTER PERFUMER RECOGNITION
Perfumer Anne Flipo has a very impressive list of fragrance creations and co-creations to her name. These include: YSL L’Homme EDT, Paco Rabanne Invictus EDT, Lancôme La Vie Est Belle EDP, L’Artisan Parfumeur Mont de Narcisse EDP and Jo Malone Basil & Neroli Cologne. The multi-award-winning perfumer joined International Flavors & Fragrances Inc in 2004. She was recently named as the fifth master perfumer by the company in recognition of her “consistent and outstanding levels of creativity and craftsmanship in the art of perfumery”.
Original source for more info: here.
NARCISO RODRIGUEZ LAUNCHES PURE MUSC FOR HER
Narciso Rodriguez fragrances for women are always characterised by a good dose of musk and Pure Musc for Her EDP is no exception. The latest addition to the For Her range was created by Sonia Constant, who has produced several fragrances for the American brand. The EDP features notes of musk, florals and cashmeran.
Original source for more info: here.
GIVAUDAN OPENS THE DIGITAL FACTORY
Digital transformation, innovation and keeping up with trends are essentials of any modern business. Swiss fragrance and flavour giant Givaudan has launched The Digital Factory. This Paris-based project accelerator will see worldwide company experts, partners and customers working together to enhance innovation through technology, including AI.
Original source for more info: here.
PACO RABANNE TO LAUNCH INVICTUS LEGEND
For a hugely popular fragrance, the flankers and limited editions for Paco Rabanne Invictus have been slow by industry standards. That will change with the launch of the fresh oriental Paco Rabanne Invictus Legend EDP later this year. Details are scant at this stage, but no doubt it will be a hit.
Original source for more info: here.
Thanks for the interesting updates. Victoria Beckham beauty. I look forward to that ! Have a lovely weekend, Aurore
Pleasure, Aurore. Victoria Beckham Beauty should be a good one. You too.
I keep being surprised by how much I like NR’s perfumes. I don’t have any of them in my collection as of now but I was seriously tempted by several, and now I’m curious to try this one.
I’m a big fan of NR fragrances, Undina. Not the usual designer fragrances. If you love musk, I would look at buying one of them. I haven’t tried the latest, but look forward to doing so soon.