JOURNALISM MEETS FRAGRANCE EXPERTISE
Fragroom combines my journalism experience (20 years) with my passion for all things fragrance.
Before I founded Fragroom, I held several editor positions on lifestyle publications, where I honed my copy writing and editing skills, with an emphasis on accurate, engaging and creative content in a variety of tones.
Since launching Fragroom, I have specialised in fragrance writing – from reviews and genre overviews to perfumer / brand founder interviews.
FRAGROOM SERVICES OFFERED
With my media background (online, print), in-depth knowledge of perfumery (ingredients, products, perfumers) and contacts, I offer the full spectrum of writing to achieve your goals:
+ Email marketing / newsletters.
+ PR and communications for launches, events and annual calendar requirements (for example, father / mother days).
+ Communication on new projects.
+ Social media.
+ Blogging.
REFERENCES
“Richard knows his subject and when there’s something he doesn’t know, his journalism background comes to the fore. As a result, his writing is always informative, insightful and interesting.” – Frank Voelkl, Firmenich perfumer, Le Labo Santal 33 EDP creator
IMAGE: dsm-firmenich.
“I love Richard’s writing, but also his passion, commitment and professionalism. It’s always great to exchange with him and read his texts that capture so much so well.” – Nathalie Feisthauer, independent perfumer, Hermès Eau des Merveilles EDT creator
“We’ve worked with Richard since 2018 and he has consistently demonstrated a profound understanding of the perfume industry, coupled with an exceptional ability to craft engaging and informative content. It’s clear from his writing that he always does his research and then balances that with his unique point of view and subtle humour.
“He can work independently, from pitching ideas and creating an editorial calendar, to keeping you updated on progress and delivering work on time.” – Larissa Pickens, Co-Founder Clinquant Group (everfumed.com, dapperconfidential.com)