Frank Voelkl Interview: In Praise Of Synthetics

Frank Voelkl

Image: Firmenich.

I recently had the opportunity to interview natural perfumer Douglas Little about his work. There was also a lively discussion on Undina’s Looking Glass about natural, synthetic and “mixed media” perfumes. All of which prompted me to get going on an interview with Frank Voelkl, which I’d been wanting to do for a long time.

Something told me he would be helpful in providing valuable insights on the role of synthetics in modern perfumery. The New York-based senior perfumer at Swiss fragrance and flavour company Firmenich took time out of his busy schedule to answer the questions I emailed him.

Frank Voelkl

Image: Firmenich.

Before we get to those enlightening answers, a quick overview of the work of Frank Voelkl. He has earned major respect for creations and co-creations such as:

  • Alfred Dunhill X-Centric EDT (2001)
  • Kenneth Cole Reaction EDT (2004)
  • Sarah Jessica Parker Covet EDP (2007)
  • Zirh Ikon EDT (2008)
  • Oscar de la Renta Esprit d’Oscar EDP (2011)
  • Ermenegildo Zegna Indonesian Oud EDP (2012)
  • Paris Hilton Dazzle EDP (2012)
  • Dolce & Gabbana Velvet Amber Sun EDP (2017)
  • Hugo Boss Hugo Now EDT (2020)
Frank Voelkl

Image: Fragrantica.

Of course, Frank Voelkl is most famous for his work for Le Labo. He has produced the decade-defining Santal 33 (2011), Iris 39 (2006), Ylang 49 and Thé Noir 29 (2015), among others, for the NYC-based niche fragrance company.

Frank Voelkl

Image: Le Labo.

Where did you study perfumery and what was the most important thing you learned there?

I did a bachelor in Chemistry in Germany and then got a degree at ISIPCA in Versailles. I always remember what the legendary Edmond Roudnitska [creator of classics such as Dior Diorissimo, Hermès Eau d’Hermès and Rochas Femme] told me during his class: “Never lose track of where you want to go with your creation and always keep the goal, what you want to achieve in mind.” It’s easy to get “distracted” when you create.

Frank Voelkl

NICHE PARTNERSHIP: Frank Voelkl has created several fragrances for Le Labo.

Would modern perfumery exist without the use of synthetics / molecules?

Absolutely not. The introduction of molecules in perfumery in the late 1800s launched modern perfumery. Just think about Chanel No 5 (1921), which wouldn’t exist without its aldehydes. Dior Eau Sauvage by E. Roudnitska (1966) wouldn’t exist without Hedione. The use of molecules really allowed us to discover new paths in modern perfumery.

Image: Fragrantica.

What role do synthetics play when you’re creating a fragrance?

Molecules have always co-existed in my creations together with natural ingredients. They are equally important and both add beauty to a fragrance.

“If you were to compare perfume creation with the art of painting, using a molecule is comparable with drawing a precise line.” – Frank Voelkl 

If you were to compare perfume creation with the art of painting, using a molecule is comparable with drawing a precise line. The use of a natural, which typically is a more complex and faceted ingredient, is similar to the use of a large brush stroke. Which means that molecules often have a more linear character and are more singular in smell. I use them exactly for that reason – to introduce a very particular note into my creation. Molecules also allow us to introduce notes that do not exist in nature and to explore uncharted olfactive territories. They are essential for innovation.

For example, when creating Gucci Bamboo, I used a particular molecule which added a very delicate green note recognisable throughout the fragrance, which I could not have achieved in the same way with a natural ingredient.

Image: Fragrantica.

You’ve created a number of fragrances for NYC-based niche house, Nomenclature, including Adr_rett, Holy_wood and Psy_Cou. What was the attraction of working with the founders, Karl Bradl and Carlos Quintero?

Karl and Carlos had approached me a while back, inviting me to work on their new brand Nomenclature. Given my enthusiasm for molecules and the fact that Firmenich has a large number of captive molecules, it made a lot of sense to me.

Karl and I actually met a few years earlier working on a project together, and we immediately seemed to understand each other well. Of course, the fact that Karl and I both have our roots in Germany is an added bonus. It has been a great pleasure working with Karl and Carlos since the beginning, and am happy to collaborate with them on their beautiful brand.

ARTIFICIAL INTELLIGENCE: Carlos Quintero and Karl Bradl of Nomenclature, which showcases exclusive molecules in perfumery. Image: Nomenclature.

Referring to Nomenclature Psy_Cou, which showcases coumarin. tell us about the beauty of this molecule and its influence on modern perfumery.

I still remember smelling coumarin for the first time in my life when it was presented to me as one of the first raw materials from the ingredient training at ISIPCA. It’s creamy, almondy and, to me, immediately triggered a sensation of comfort.

Frank Voelkl

First used in Fougère Royale by Houbigant, it has since had an important role to play in men’s fougère structures, but has also made its way into many women’s fragrances. It is present in nature as well, in many aromatic essential oils or in hay extract, for example.

Image: WorthPoint.

Which recently created molecule are you particularly excited about and how have you used it?

We have a few recent captive molecules at Firmenich that are very exciting olfactively, a new floral aldehydic one, in particular, that I use for an aquatic transparent, yet powerful women’s fragrance. Sorry, but I can’t tell you more about it than that.

In recent years, there’s been increasing consumer demand for natural ingredients in beauty products, including fragrances. Is this a good thing for perfumery? And ultimately for the environment?

I’m glad you ask this question because I think that there is a really important message that consumers need to know. As much as anything natural is perceived to be good for you and anything synthetic as inferior, the use of molecules in most cases is way safer and more sustainable than naturals.

“The use of molecules in most cases is way safer and more sustainable than naturals.”

If all fragrances were made only of naturals, our world supply would be exhausted quite rapidly. In addition, any ingredient used in fragrances, naturals or molecules, is tested before use and has to pass the same standards.

Frank Voelkl

Image: Ermenegildo Zegna.

What will be the major trendS in perfumery this decade?

Starting a decade with a major pandemic has certainly had a great impact on perfumery trends. Consumers have an increased desire for comfort, safety and feeling clean. They’re increasingly looking for fragrances that make them feel good and like to know the source of the ingredients used in fragrances. Sustainability and social impact are also important factors influencing consumers in their choices. Olfactive trends will align with these criteria.

Le Labo and Nomenclature fragrances are available in South Africa at Skins Cosmetics

Blend Of Both Worlds: Interview With Natural Perfumer Marie Aoun, Founder of Saint d’Ici

Marie Aoun of Saint d'Ici

My home town is associated with many things (not all of them positive), but it’s certainly not a centre of perfumery, natural or otherwise. So I was very intrigued to discover that Marie Aoun’s natural perfume company, Saint d’Ici, is based right here in Johannesburg, South Africa.

Marie was most kind to send me a sample pack of her natural Saint d’Ici perfumes. The metal box contained five scents. These included: The Company’s Garden, Myrrha Ambrata, Nomvikeli, Une Mandarine Pour Mon Homme and Mon Coeur Noir. At first I had to adjust to the raw earthiness of Saint d’Ici fragrances. But once I had done so, I enjoyed their unpretentious, almost “dirty” character. I use the word “dirty”, because many modern fragrances are overly sanitised.

Saint d'Ici Natural Perfumes

LITTLE BOTTLES: Samples of Saint d’Ici Mon Coeur Noir, The Company’s Garden, Nomvikeli, Myrrha Ambrata, and Une Mandarine Pour Mon Homme.

On the Saint d’Ici website, Marie explains how the name of her company came about. It also captures her approach to natural perfumery.

“The name, Saint d’Ici, comes from my earliest olfactive memories. I spent a great deal of time growing up at my grandparents’ house near the small village of Saint Jeannet in Provence. I distinctly remember rosemary, lavender and laurel when I think back to that time. It was these beautiful, classic, natural scents that first drew me to natural perfumery. However, as I started to explore African perfume materials, a whole new world of smells opened up to me. Rich, dusty, sweet-herbaceous, animalic and deep scents. Saint Jeannet was updated, it became Saint d’Ici (of here), a blend of both worlds.”

Saint d'Ici's Marie Aoun Lavender

OLFACTIVE MEMORIES: Lavender is one of the classic scents that attracted Marie Aoun to natural perfumery.

I was not able to meet Marie for an actual face-to-face interview, after my initial email questions. She had just become a mother for the first time, so obviously didn’t have much free time. I hope to meet her in the future, as I would love to learn more about her craft. In the meantime, though, this is what she had to say about her love of natural perfumes, “synthetics” and working with natural ingredients.

Marie Aoun of Saint d'Ici

PORTRAIT OF A NATURAL PERFUMER: All pics courtesy of Marie Aoun, except images of sample pack, lavender and sample bottles.

Where does your love for natural perfumery come from?

Quite simply, from my love of nature. My happy place is lying down under the trees in my garden. I believe most of us find nature therapeutic – we’ve been programmed that way. Perfumes are a sensual pleasure. I find that natural perfume ingredients affect me, mentally, physically and spiritually, in ways that synthetics cannot.

Why did you launch Saint d’Ici? And what do you hope to hope to achieve with Saint d’Ici?

I launched Saint d’Ici to create beautiful perfumes made exclusively from natural ingredients. Our perfumes are limited to editions of between 50 and 350 bottles per scent. This way we honour the seasonality and variability of natural ingredients. We also source most of our ingredients directly from farmers and artisan distillers in southern Africa. This way we ensure the purity of the ingredients and the ethics behind their production.

We created the hashtag #farmertofragrance to illustrate the importance that we attach to working this way. The added benefit of directly sourcing from small-scale farmers is that it provides us with access to lesser-known perfume ingredients that are only produced in small quantities. Our goal is to make all of these wonderful natural ingredients come alive through our perfumes in ways that will enchant the wearer.

Saint d'Ici iris harvest

FARMER TO FRAGRANCE: Saint d’Ici sources most of its ingredients directly from farmers and artisan distillers in southern Africa.

Are you totally against “synthetic” fragrances?

I wish I could remember where I had read this so that I could give the author their due. But the gist of what they said was: choosing a branch of perfumery is like choosing a religion. You cannot claim superiority. Clearly my religion is natural perfumes, but I am happy for others to practise synthetics. Having said that, I do take olfactory offence at the proliferation and strength of synthetic smells. I literally have to hold my breath until I’ve passed the candles and diffusers in most home stores.

“Clearly my religion is natural perfumes, but I am happy for others to practise synthetics.”

Saint d'Ici African perfume ingredients

THE OTHER HALF OF THE BLEND: African perfume ingredients.

What’s your favourite natural ingredient to work with?

That is a very tough question! I find that I go through phases. Lately I find myself adding a little bit of omumbiri or Namibian myrrh to most blends. I find that it helps seemingly disparate elements come together. It also lends expansiveness, modernity and masculinity to my mixes. One ingredient I never tire of smelling and working with is bergamot. Although true bergamot is from Sicily, I source mine locally from South Africa’s Western Cape province. It is just as beautiful.

Saint d'Ici Ingredients - Gemmerbos

FOLLOWING THE INGREDIENT: Fresh and dried gemmerbos.

How do you go about creating your fragrances? And how do you select the noses for your saint d’ici fragrances? 

I almost always start with an ingredient. My formula book has titles such as “Opoponax Absolute no. 11” or “Fever Tea no. 8”. I like to see how many different ways I can use a single ingredient and whether it works best centre front or in the chorus. I know that most perfumers start off with a story or fantasy, but I prefer to let the ingredients tell me where they’d like to go.

Saint d'Ici ingredients - clary sage

HERBACEOUS: Clary sage, one of the ingredients used in Saint d’Ici fragrances.

Saint d’Ici currently works with three other noses, all of whom I met whilst studying natural perfumery in Italy. I selected them because they are all talented and each bring a different aspect of natural perfumery to the table. Maurice Val nails unisex perfectly. Andrea Dittler brings vintage, old-world charm. Constance Beck-Treadway has the creativity to try radically new combinations together, with the ability to make them work.

Saint d'Ici Nomvikeli Constance Beck-Treadway

CREATIVE COMBINATIONS: Constance Beck-Treadway is one of the noses Marie Aoun works with.

Do you have a fragrance hero/heroine?

Not specifically. I am much more likely to be inspired by traditional cultures and their use of perfumery. The San’s use of buchu [a South African medicinal herb], the Sudanese matrimonial perfume ceremonies, even the Dogon’s love of the scent of fried onion are far more interesting to me than a fragrance master. They remind me of the instinctive response that we all have to raw and natural perfume ingredients.

Saint d'Ici Ingredients - Orange Bigarade

INSTINCTIVE RESPONSE: Marie Aoun takes her inspiration from natural ingredients.

What’s next for you?

I am currently researching the various ways in which people fragrance their homes that are perhaps a little less obvious than scented candles and diffusers. I am look forwarding to doing more custom projects in the future. All the while I continue to work on new blends, to explore new ingredients and connect with various farmers and distillers across the continent.