Men today have so many more grooming product choices compared to, say, five years ago when shopping at the local pharmacy yielded the bare minimum. But even with the growth in the male grooming market, there are certain female products that you just can’t beat. While I am not condoning day-light robbery, I am certainly recommending that you “borrow” these items from the women (partner/mother/sister) in your life. After all, we men have a fine tradition of using women’s products. Think of these beauty products for men as valuable market research.
Lancôme Advanced Genifique Youth Activating Concentrate
If you’re serious about anti-ageing, serums are the way to go. They offer a concentrated form of active ingredients (the goodies that do the real work) to deliver smoother, brighter skin. Yip, this product is on the pricey side. But then it’s packed with the skincare science the French are renowned for. R1 060 for 50ml.
Elizabeth Arden Eight Hour Cream Skin Protectant
Created by Ms Arden almost 90 years ago, this is one of the best beauty products for men around. Dry skin, sunburn, chapped lips, scratches – it’s all in an honest day’s work for this multi-skiller. Because I am a slacker when it comes to foot-care, I am using it on my cracked heels, with impressive results so far. R285 for 50g.
Dermalogica Multi-Active Toner
Basically, a toner completes the cleansing process, especially if you have oily skin, and prepares it for moisturisation. While many of us are going to find the three steps – cleanse, tone, moisturise – too time-consuming, this spray product is a nifty way to refresh and hydrate your skin when needed. R640 for 250ml.
L’Oreal Pure Clay Detox Mask
This combo of three pure clays and charcoal is the answer to dirty, dull and drained-looking skin. We boys like to get messy. So slap it on, feel the tingle (that means it’s working), wash off after 10 minutes and a cleaner, brighter complexion is yours. Mask and ye shall receive… R150 for 50ml.
Olay Regenerist Micro-Sculpting Super Firming Serum
The name of this product sums up the beauty of this anti-ageing serum. Formulated with an Advanced Amino-Peptide Complex to stimulate collagen production, it hydrates, firms and smoothes the skin. Non-greasy and easily absorbed, you will never look at mother’s little helper the same way again. R299.95 for 50ml.
Mugler Alien Essence Absolue EDP INTENSE
The notes alone – jasmine, cashmere wood, orris root, vanilla, amber, myrrh and incense – will tell you that this EDP is not for sissies. It’s a seductive gem with top longevity and projection, so best not used in open-plan offices or stuffy boardrooms. But when the sun goes down, let it rip, big boy. R925 for 30ml and R1 270 for 60ml.