People are often surprised to hear that automotive companies are also in the fragrance biz. When I talk about car fragrance brands I don’t mean car fresheners. They are something altogether different. I am talking about the likes of Porsche, Ferrari, Mercedes-Benz and Bentley, all of which have released fragrances that might surprise you with their quality and value for money. For this post, I am going to focus on Jaguar fragrances, as they have been in the car fragrance biz longer than most.
You don’t have to be a petrol-head to appreciate Jaguar fragrances (or any other car fragrance brands for that matter). My eyes glaze over at the best of times when men speak about their wheels.
“You don’t have to be a petrol-head to appreciate Jaguar fragrances (or any other car fragrance brands for that matter).”
It all started with Jaguar for Men EDT (R549 for 100ml) for the British luxury car manufacturer. Launched in 1988, this EDT was created by none other than master perfumer Thierry Wasser (now Guerlain’s in-house perfumer). It’s an old-school treat with a herbal and soapy character after the citrus opening has subsided. The good news is that it celebrates its 30th year on the market in 2018. It’s also ridiculously cheap – roughly half the price of a designer fragrance.
And what about other Jaguar fragrances worth sniffing out? Here goes…
Jaguar For Men Evolution EDT
Yes, it’s not as distinctive as its predecessor Jaguar for Men. But this EDT created by Dominique Preyssas is one of those everyday (yet elegant scents) with fresh and spicy overtones. It’s also a bargain. Jaguar for Men Evolution EDT, R595 for 100ml.
Jaguar Classic Black EDT
I will apologise on behalf of Jaguar for the nasty silver plasticky packaging for this one. It’s worth overlooking, though, as this Dominique Preyssas scent strikes a good balance between its fruity (orange, green apple, tangerine notes), spicy (cardamom, nutmeg) and sensual (sandalwood, tonka bean, musk) elements. Jaguar Classic Black EDT, R895 for 100ml.
Jaguar Classic Red EDT
Please see above regarding the silver packaging. Karine Dubreuil (Gucci Pour Homme II, L’Artisan Parfumeur Mûre et Musc Extrême, L’Occitane en Provence Eau de Cade) created this EDT. It opens with the right kind of sweetness, courtesy of raspberry and blackcurrant notes. It’s got a warm and welcoming vibe, with jasmine leaves, bay and hot pepper oil, vanilla, tonka bean and patchouli notes. Jaguar Classic Red EDT, R895 for 100ml.
Jaguar Pace EDT
There’s a fresh and aromatic vibe to this EDT created by Alexandra Monet and Philippe Romano. The opening features a big hit of rosemary and black pepper notes, followed by cashmeran and French lavender notes. It’s a sporty scent and you don’t have to be a gym bunny to wear it. Jaguar Pace EDT, R895 for 100ml.