South Africa might be known for many things, including Nelson Mandela, its natural beauty, progressive constitution and multi-culturalism. But it’s not regarded as a big player in the global beauty industry. However, ambitious South African beauty entrepreneurs such as Marisa Dimitriadis are slowly changing that reality. Dimitriadis is the brains behind thriving beauty brands. These include The Spa Consultants (a spa development consultancy), Spalicious (a range of manicure, pedicure and body products) and Six Sensational Skincare (a comprehensive skincare range).
Most recently, in 2016, Dimitriadis launched the Six Man skincare range. Currently, she exports to Mauritius, Angola, Mozambique and Namibia. Sri Lanka is next on the expansion agenda.
Dimitriadis has put her extensive experience in the beauty industry to good use over the last decade by launching her own beauty businesses. Each of these brands is guided by her philosophy. “Prevention is better, easier and less costly than cure. I believe in using every single product available to treat my skin and body for the specific needs it has at that specific time,” she says.
‘Prevention is better, easier and less costly than cure.’
Here are my five top reasons for checking out this beauty entrepreneur’s various brands.
1. Product development control
Dimitriadis used to rely on third parties for advice on product development. But like any good entrepreneur, she realised certain things needed to remain under her control.
“Now that I am in control of product development, I am so much more in tune with trends in skincare and ingredients. I watch all brands’ activity, especially the multinational retail brands. I try everything that looks or sounds interesting,” she says.
2. Variety, Six Sensational Skincare-style
Launched in 2010, the Six Sensational Skincare range encompasses a wide variety of products. From cleansers and moisturisers to masks, serums and exfoliators, you will find it here.
Six Sensational Skincare products target a wide variety of conditions, including oily skin, pigmentation, ageing and dehydration. All the products are made with a high percentage of active ingredients.
Fragroom product recommendation: Six Sensational Skincare Glycolic Acid 8% Foaming Face Wash.
A few months ago I gave this product the thumbs up. It delivers on its promise of breaking down skin surface build-up, without stripping my skin.
3. Men’s grooming range
Although their pretty packaging might say otherwise, Six Sensational Skincare and Spalicious are perfectly good for men to use. But Dimitriadis spotted the need for a skincare range that targets the specific grooming needs of men. Six Man includes three high-performance, no-nonsense products. These include the Men’s Shaving Face Wash, Men’s Moisturising Cream and Men’s Beard Oil.
Fragroom product recommendation: Six Man Men’s Shaving Face Wash.
This cleanser and shaving preparation in one is made with aloe leaf extract and nettle. All the Six Man products score double-duty points.
4. Men’s treatments
Dimitriadis knows that men are suckers for pampering (although they often don’t want to admit it). So she launched four male-specific treatments, including the Six Man on the Move and Six Man Energizing Facial.
Fragroom treatment recommendation: Six Man High Performance AHA Skin Peel.
With lactic and glycolic acids, it combats spots, fine lines and dehydration. The 30-minute treatment left me feeling and looking not-so-47.
5. Limited editions
I am usually highly sceptical of limited editions. Often they just reek of a marketing cash-in. But Dimitriadis assured this journalist that her limited editions are indeed the real deal. Made in limited quantities, they are available only for three months from launch.
I received the limited-edition Spalicious Gluhwein Gift Pack, containing Gluhwein Butter, Gluhwein Soak and Gluhwein Scrub. The nourishing Gluhwein Butter stood out for me. Although methinks its shimmer is probably best suited to a night out for the girls.
For more information, go to www.thespaconsultants.co.za, spalicious.co.za and sixskincare.com.