The first BIG men’s fragrance launch of 2017, Azzaro Wanted, is here – well, in South Africa, at least. Judging by the TV advertising, massive window displays in my local shopping mall and heavy-handed influencer marketing, there’s a fair amount of money behind this one to ensure it’s one of the year’s top sellers.
The revolver-like cylindrical shape bottle has already generated reaction and will no doubt see a lot of Instagram action.
I am always intrigued by the type of man these big-name fragrances have in their sights, so allow me to share the following from the Azzaro website: “The story of Azzaro Wanted is the story of a Wanted man. He’s charismatic, talented and radiant, desired by women, envied by men. He boldly takes chances with complete confidence and dares to change his destiny to get whatever he desires.”
Okay, so Azzaro Wanted is definitely created to be a seduction scent. But the problem with hype is that we can easily forget what’s really important, so putting all of the above aside, is Azzaro Wanted any good?
I have spent the last two weeks living with this woody-spicy fragrance. I get a strong and appealing whiff of apple after the initial opening of lemon, before it settles into a familiar-ish tonka bean and amber wood vibe. Other listed notes include ginger, lavender, mint, cardamom, juniper, geranium and vetiver. On my skin, it fades quickly after a couple of hours, but other online reviewers have reported “beastly” performance.
While Azzaro Wanted is not a bad fragrance, it’s not spectacular either. Apart from the bottle, it does not have enough personality to make it stand out. If you are keen to buy a new designer fragrance this year, I would hold out for Gucci Guilty Absolute EDP, with its sumptuous take on leather.
Azzaro Wanted EDT, R955 for 50ml and R1 200 for 100ml, is available at selected Clicks, Dis-Chem, Edgars, Foschini, Red Square, Stuttafords and Truworths stores.