FRAGRANCE REVIEW: EAU DE LACOSTE L.12.12 MAGNETIC POUR LUI

Lacoste Magnetic Main Pic

The last Lacoste fragrance I tried was the limited edition L.12.12 Energized, released in 2016. That particular EDT was a typically fresh expression of mint, ginger, tuberose and vetiver notes. A good spritz and go.

The latest addition to the L.12.12 range sees a simultaneous launch of his and hers fragrances, Magnetic Pour Lui EDT and Magnetic Pour Elle EDP, inspired by the legendary dynamic between tennis mixed double partners René Lacoste and Suzanne Lenglen in the 1920s. Apparently, this is the first time that the French fashion company has launched a dual male and female scent at the same time.

While I am a sucker for a good story and the Lacoste brand has a fascinating heritage to draw on, nothing like wearing a fragrance in a variety of contexts to get a feel for it.

I have given Eau de Lacoste L.12.12 Magnetic Pour Lui several outings – from gym, to lunch with a friend, to grocery shopping, even to bed (yes, I do wear fragrances to bed – but that’s another post). On all those occasions I noticed how this fragrance’s initial fresh opening (juniper and bamboo notes) evolved into something warmer and more interesting (patchouli and amber notes).

Lacoste Magnetic 2

However, I also noticed how Magnetic faded fairly quickly and, with its average projection, required a few re-sprays during the day. So if you’re looking for a beast of a fragrance, best step back from that fragrance counter. It’s also not a classic, but then not all fragrances need to be for you to part with your hard-earned cashola.

Eau de Lacoste L.12.12 Magnetic Pour Lui is still a good everyday fragrance, which I found best suited to casual occasions. It’s also probably best suited to younger gents. But I ain’t no ageist, so I will keep this one in my gym bag, which seems fitting for a brand with such a sporty aesthetic.

Eau de Lacoste L.12.12 Magnetic Pour Lui (R950 for 50ml, R1 265 for 100ml and R1 530 for 175ml) is available from Edgars, Red Square, Truworths, Foschini, Dis-Chem, Clicks and Markham stores.  

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